Deck 13: Media Effects and Health

Question 1

Which theory argues that the media influence what audiences think about?

A) Agenda-setting theory
B) Priming theory
C) Framing theory
D) Cultivation theory
E) Social cognitive theory

Answer 1

A

Question 2

Which theory argues that the media influence issue accessibility and evaluation?

A) Agenda-setting theory
B) Priming theory
C) Framing theory
D) Cultivation theory
E) Social cognitive theory

Answer 2

B

Question 3

Which theory argues that the media influence how audiences think about issues?

A) Agenda-setting theory
B) Priming theory
C) Framing theory
D) Cultivation theory
E) Social cognitive theory

Answer 3

C

Question 4

Which theory argues that the media portrayals shape the way we view the world?

A) Agenda-setting theory
B) Priming theory
C) Framing theory
D) Cultivation theory
E) Social cognitive theory

Question 5

Which theory argues that the media promote observational learning?

A) Agenda-setting theory
B) Priming theory
C) Framing theory
D) Cultivation theory
E) Social cognitive theory

Question 6

Consider this: The news media focus nearly all effort on reporting obesity as the result of individuals' personal behavior, and then survey research shows that the majority of Americans believe that obesity is the result of individual behavior. This is an example of what kind of effect?

A) Agenda-setting theory
B) Priming theory
C) Framing theory
D) Cultivation theory
E) Social cognitive theory

Question 7

Which of the following was not a frame used in Lawrence's (2004) study of the obesity epidemic?

A) Individual
B) Biological
C) Ethical
D) Environmental

Question 8

The only two countries that legally allow direct-to-consumer advertising of prescription medication are the United States and:

A) Individual
B) Australia
C) New Zealand
D) South Africa
E) Canada

Question 9

What involves embedding health-related information into popular media narratives with the goal of changing knowledge, attitudes, and behaviors?

A) Individual
B) Direct-to-consumer advertising
C) Priming
D) Framing
E) Adver-gaming

Question 10

Which of the following was a frame used in Lawrence's (2004) study of the obesity epidemic?

A) Individual
B) Biological
C) Ethical
D) Environmental
E) Technological

Question 11

The plural for medium is mediums.

Question 12

The knowledge gap hypothesis focuses on how the "haves" gain and retain more information from the media that the "have nots."

Question 13

A communication inequality perspective focuses on differences in the ability of social groups to generate, manipulate, and distribute information.

Question 14

The MMR vaccine has been clearly linked to autism.

Question 15

Entertainment-education is not necessarily concerned with accuracy of information.

Question 16

Entertainment-education only works if the audience recognizes that they are being educated in some way.

Question 17

Currently, DTCA is legal in about 20 countries worldwide, including the United States and New Zealand.

Question 18

The Norman Lear Center at USC Annenberg, with its Hollywood Health and Society initiative, is the source for entertainment-education.

Question 19

Entertainment-education and PSAs are similar because, in each case, the audience is aware of the persuasive intent of the messages.

Question 20

What is the difference between cultivation theory and social cognitive theory in terms of media learning?

Question 21

What is the difference between the knowledge gap hypothesis and a communication inequality perspective?

Question 22

What kind of data did Wakefield et al. (1998) collect, how did they analyze the data, and what did they find? What was the impact of the publication of this study?

Question 23

How can reporting bias influence how the news media covers health-related issues?

Question 24

What is direct-to-consumer advertising, and what are the advantages and disadvantages of DTCA?

Question 25

What are the three kinds of direct-to-consumer advertisements?