Question 1

According to the Australian Bureau of Statistics (ABS) 2016, how many Australian households had home internet access in 2014-15?&#10;A) 56 per cent&#10;B) 66 per cent&#10;C) 76 per cent&#10;D) 86 per cent

Accepted Answer

In 2014-15, according to the Australian Bureau of Statistics (ABS), 86 per cent of Australian households had home internet access.

Question 2

According to Marxist approaches, the media:&#10;A) Fulfil a socialising role&#10;B) Are a means through which the dominant classes can exert their rule&#10;C) Do not have a significant impact on society&#10;D) Are the central feature of social and political relations in our society

Accepted Answer

Marxist approaches view the media as a tool used by the dominant classes to maintain and exert their power and control over society.

Question 3

According to Simon Cottle a model of news production needs to engage with:&#10;A) The micro-level&#10;B) The meso-level&#10;C) The macro-context&#10;D) All of the above

Accepted Answer

Simon Cottle's model of news production emphasizes the importance of considering all levels of analysis: the micro-level (individual actors and their interactions), the meso-level (institutional and organizational contexts), and the macro-context (broader societal and cultural influences).

Question 4

According to social research on media representations of gender, which of the following statements is most correct?&#10;A) In contemporary society, the media give an accurate depiction of the lives and behaviours of women and men&#10;B) The television media is overtly sexist&#10;C) Reverse sexism towards men is now more common, particularly in television&#10;D) Women are underrepresented and misrepresented in the media

Accepted Answer

Women are often underrepresented and misrepresented in various forms of media, including television, movies, and news. This misrepresentation can perpetuate stereotypes and contribute to gender inequality.

Question 5

Which group of social researchers viewed the media as commodifying culture to convert individuals into one-dimensional consumers and thus enhance profits for capitalists?&#10;A) Functionalists&#10;B) The Frankfurt School&#10;C) Weberians&#10;D) Postmodernists

Accepted Answer

The Frankfurt School, a group of social researchers, critiqued the culture industry for commodifying culture, which they argued turned individuals into one-dimensional consumers and served capitalist interests by enhancing profits. They believed that mass-produced culture promoted passive consumption and stifled critical thought, ultimately reinforcing capitalist ideologies and social hierarchies.

Question 6

Who coined the concept of 'hegemony'?&#10;A) Karl Marx&#10;B) Manuel Castells&#10;C) Stuart Hall&#10;D) Antonio Gramsci

Accepted Answer

Antonio Gramsci, an Italian Marxist philosopher and communist politician, developed the concept of 'hegemony' to describe the predominance of one social class over others. This concept explains how the ruling class can manipulate the value system and mores of a society, so that their view becomes the world view.

Question 7

The study of media effects on people is controversial within sociology because:&#10;A) Sociologists argue that media has no effect on people&#10;B) It is difficult to measure media effects independent of other social factors&#10;C) Most sociologists are not interested in this question&#10;D) The effects of media on people have been shown to be direct, so there is no need to study them anymore

Accepted Answer

It is challenging to isolate media effects from other influencing social factors, making the study of its impact on individuals complex and controversial within sociology.

Question 8

Sociological research on the impact of information and communication technologies (ICTs) in the context of the media suggests that:&#10;A) Media is becoming increasingly central to our lives&#10;B) Media is now irrelevant in our everyday lives&#10;C) Old media such as newspapers and television are no longer important&#10;D) ICTs are driving societal transformation

Accepted Answer

The answer of Sociological research on the impact of information...

Question 9

According to the textbook chapter on the media, what does the research on mobile phone technology reveal?&#10;A) All advances in this technology are positive&#10;B) All advances in this technology are negative&#10;C) Despite the benefits of mobile phones, there are areas of concern&#10;D) People use mobile phones in an instrumental way

Accepted Answer

Research on mobile phone technology often highlights both the positive aspects and areas of concern, indicating that while there are many benefits, there are also negative impacts or issues that need to be addressed.

Question 10

What does the research of Mugdha Rai and Simon Cottle suggest in relation to arguments about cultural imperialism?&#10;A) Satellite news stations are the latest form of cultural imperialism&#10;B) While specific satellite news stations are powerful, a range of contesting voices do exist&#10;C) Cultural imperialism is no longer a cause of concern in an era of global media&#10;D) All satellite news stations are equally powerful irrespective of where they originate

Accepted Answer

Rai and Cottle's research suggests that although certain satellite news stations hold significant power and influence, there is still a diversity of perspectives and voices present in the global media landscape, challenging the notion of a homogenized form of cultural imperialism.

Deck 22: Media and Popular Culture