Deck 7: Traffic Building

Question 1

Meta-tags are important ranking factors which affect the position of a site in the search listing

Answer 1

False

Question 2

The most important measure for controlling digital media investment should be:

A)Cost per thousand (CPM)
B)Cost per click (CPC)
C)Allowable cost per acquisition (CPA)
D)Cost per lead
E)Cost per sale

Answer 2

C

Question 3

This traffic source includes URL type-ins, bookmarks and untracked campaigns, e.g. from Email marketing and apps which are not specifically tagged:

A)Direct
B)Referrals
C)Search
D)Campaign
E)Social media

Answer 3

A

Question 4

This traffic source indicates visits from links on pages on other sites

A)Direct
B)Referrals
C)Search
D)Campaign
E)Social media

Question 5

A commission-based arrangement where a publisher is credited for sales by a percentage of sale or a fixed amount

A)SEO (clicks from natural or organic listings)
B)PPC (clicks from sponsored or paid listings)
C)Social media marketing
D)Display advertising
E)Affiliate marketing

Question 6

Visits from search engines which don't incur a cost-per-click

A)SEO (clicks from natural or organic listings)
B)PPC (clicks from sponsored or paid listings)
C)Social media marketing
D)Display advertising
E)Affiliate marketing

Question 7

Select factors which affect the position of a Google Ad in the search engine listings

A)Quality score
B)Ad clickthrough rate
C)Ad text relevance
D)Landing page relevance
E)Landing page speed