Deck 10: Planning Campaigns

Question 1

When a persuasive campaign tries, for example, to make it unpopular to smoke cigarettes, the campaign is employing:

A) Subliminal persuasion
B) Legitimation
C) Us-them mentality
D) Normative influence

Answer 1

Normative influence

Question 2

The campaign stage of mobilization involves:

A) Assessing what would constitute a minimally successful campaign
B) Gathering the arguments and evidence to be used in building persuasive messages
C) Securing preliminary commitments such as campaign pledges
D) All of the above

Answer 2

Gathering the arguments and evidence to be used in building persuasive messages

Question 3

During the activation stage of a persuasive campaign, all of the following are required except:

A) Penetration
B) Follow through
C) Participation
D) Action plan

Answer 3

Participation

Question 4

Indoctrination campaigns:

A) Seek to influence and change beliefs
B) Are often indistinct from educational campaigns
C) Are regularly labeled by some as propaganda
D) All of the above

Question 5

Discussions, both popular and academic, about mind control:

A) Revolve around the bias toward believing in the power of people to resist the power of situational forces
B) Generally conclude that there is little real evidence for its existence
C) Often focus on the fact that drugs are needed to supplement the power of psychological coercion
D) All of the above

Question 6

Which is not a part of the "unfreezing" stage of brainwashing?

A) Invalidation
B) Proselytization
C) Induction of guilt or anxiety
D) The provision of psychological safety

Question 7

The case of Paul Ingram:

A) Displays the force of a persuasive campaign's religious indoctrination
B) Brings up the issues surrounding recovered memory
C) Suggests that Ingram did not engage in the activities reported
D) All of the above

Question 8

Evidence surrounding the research on subliminal persuasion in advertising that was conducted by James Vicary shows that:

A) Subliminal persuasion likely does not exist
B) Subliminal persuasion likely does exist
C) Subliminal persuasion did exist in Vicary's experiments
D) Subliminal persuasion can be effective in marketing and advertising

Question 9

Bill Clinton's efforts at crisis management:

A) Deliberately included language that was ambiguous
B) Concluded with a 1998 speech where Clinton said he was sorry for his actions
C) Downplayed the surrounding investigation of Kenneth Starr
D) Sought to deflect responsibility onto Monica Lewinsky

Question 10

Which is a part of "RPS"?

A) Rhetoric
B) Requirements
C) Persuasion
D) Society

Question 11

The movie An Inconvenient Truth undergirded a persuasive campaign effectively.

Question 12

Part of campaign goal setting involves considering the personal values of an organization's volunteers.

Question 13

Locating and developing material and human resources for a persuasive campaign is part of the "planning" stage of campaign development.

Question 14

Gaining endorsements from powerbrokers in support of a persuasive campaign is called legitimation.

Question 15

David Brooks's article in Chapter 10 discussed Obama's challenges in creating a persuasive campaign for global environment policy.

Question 16

A challenge for campaigns by social movements is that they typically lack legitimacy.

Question 17

The defining line between "education" and "indoctrination" is generally open to debate.

Question 18

Paul Ingram went to jail after being found guilty of indoctrinating prisoners of war.

Question 19

Research experiments with Israeli flags demonstrated that subliminal persuasion does not exist.

Question 20

President Clinton's televised apology in 1998 is a strong example of a public relations issue advocacy campaign.

Question 21

Discuss how the components common to cults might be employed as part of the 3-step brainwashing process.

Question 22

You would like to mount a campus campaign to get your college bookstore to only sell clothing that is made in America. Consider the first five stages of persuasive campaigns and provide an overview of how you would develop a successful plan, discussing what would be required in each stage.

Question 23

List and define the components of cults and apply them to a "non-cult" organization like a fraternity or the military. Then, after your analysis, draw a conclusion. Is the group you discussed a "cult"? If not, why not?

Question 24

Discuss Molly Melching's work in light of the chapter on persuasive campaigns. Why was Melching's work included in the chapter as a "closing story"?

Question 25

Describe and discuss the ongoing debate surrounding subliminal persuasion, presenting both sides. Then, answer this question: "Does subliminal persuasion exist"? Be sure to connect your conclusion to the discussion that precedes it.