Question 1

Motivation research provides valuable information to sport marketers, answering questions of _____ and _____ with respect to sport consumer behaviour.&#10;A) How / Why&#10;B) What / When&#10;C) Where / How&#10;D) What / Why

Accepted Answer

Motivation research aims to understand the reasons behind sport consumer behaviour, hence the questions of "how" and "why" are the most suitable in this context. Options B and C are not entirely relevant, and option D only partially addresses the objective of motivation research.

Question 2

The process of motivation begins with the ______________ stage.&#10;A) Information search&#10;B) Need recognition&#10;C) Awareness&#10;D) Attachment

Accepted Answer

The process of motivation begins with the need recognition stage, which is when a person becomes aware of a need that is not being met. This realization creates the desire to take action to fulfill the need, and thus begins the process of motivation. Options A, C, and D are not the initial stage of motivation.

Question 3

Maslow's hierarchy of needs proposes which two types of needs that must be fulfilled?&#10;A) Biological and psychological&#10;B) Emotional and belonging&#10;C) Friendship and family&#10;D) None of the above

Accepted Answer

Maslow's hierarchy of needs proposes that two types of needs, biological and psychological, must be fulfilled before an individual can move on to fulfilling higher level needs such as social, esteem, and self-actualization needs.

Question 4

According to Maslow's hierarchy of needs, which of the following would be the most basic need?&#10;A) Watching a sporting event with friends&#10;B) Running to improve physical and emotional health&#10;C) Eating food when hungry&#10;D) Buying a new set of golf clubs

Accepted Answer

Eating food when hungry is the most basic physiological need according to Maslow's hierarchy of needs. All other options involve higher-level needs such as social interaction, self-improvement, and self-actualization.

Question 5

Imagine you decide to start playing soccer. If the benefits you sought were improved physical health, improved psychological health, skill development and social development, these are examples of _____________.

A) Product development
B) Self-development
C) Need recognition
D) Goal behaviours

Accepted Answer

The answer of Imagine you decide to start playing soccer....

Question 6

An individual who is motivated by the desire to engage in sports for social recognition is:&#10;A) Intrinsically motivated&#10;B) Extrinsically motivated&#10;C) Amotivated&#10;D) Internally regulated

Accepted Answer

An individual who is motivated by the desire to engage in sports for social recognition is extrinsically motivated because their motivation comes from external factors, such as seeking recognition from others, rather than from internal sources of enjoyment or interest (intrinsic motivation).

Question 7

An individual who is motivated by the desire to feel enjoyment from partaking in a sport activity is:&#10;A) Intrinsically motivated&#10;B) Extrinsically motivated&#10;C) Amotivated&#10;D) Internally regulated

Accepted Answer

Intrinsically motivated individuals participate in an activity for the inherent enjoyment and satisfaction it provides, rather than for external rewards or pressures. In this case, the individual is motivated by the desire to feel enjoyment from the sport activity, which is a characteristic of intrinsic motivation.

Question 8

Individuals who continue to participate in a sport activity and become loyal are displaying positive outcomes of amotivation.

Accepted Answer

This statement is false. Individuals who continue to participate in a sport activity and become loyal are displaying positive outcomes of motivation, not amotivation. Amotivation refers to a lack of motivation or a feeling of indifference toward an activity.

Question 9

The Theory of Personal Investment:&#10;A) Gives more emphasis on the role of the social and cultural context in determining motivational patterns&#10;B) Focuses on the distinction between Intrinsic and Extrinsic Motivation&#10;C) Uses a demographic segmentation approach&#10;D) Is linked with consumer brand association

Accepted Answer

The Theory of Personal Investment emphasizes the role of social and cultural contexts in shaping individuals' motivational patterns, highlighting how these external factors influence personal goals, efforts, and achievements.

Question 10

____________ refers to the perceptions an individual has about their abilities to perform an action effectively and successfully.&#10;A) Personal identity&#10;B) Personal competence&#10;C) Professional competence&#10;D) Professional identity

Accepted Answer

Personal competence, also known as self-efficacy, is the belief an individual has in their own ability to perform a task or action successfully. It is an important aspect of motivation, as individuals who have higher levels of personal competence are more likely to attempt and persist at difficult tasks, while those with lower levels of personal competence may feel anxious or avoid challenging situations. Personal identity refers to the characteristics and values that define an individual as a unique person, while professional competence and identity specifically refer to an individual's abilities and sense of self within their professional field.

Question 11

Sport consumers' perceived options and alternatives for activities include:&#10;A) Playing sports&#10;B) Watching sports&#10;C) Watching a movie&#10;D) All of the above

Accepted Answer

The answer of Sport consumers' perceived options and alternatives for...

Question 12

Personal Investment Theory states a person's perceived choices may be influenced by ______________________.&#10;A) Knowledge of interests&#10;B) What is deemed socially acceptable&#10;C) How much money an individual has&#10;D) When an individual has free time

Accepted Answer

The answer of Personal Investment Theory states a person's perceived...

Question 13

______________ generally motivate(s) people and influence(s) them to spend their time, effort and energy pursuing a specific activity.&#10;A) Self-discipline&#10;B) Personality traits&#10;C) Personal goals&#10;D) Self-desire

Accepted Answer

The answer of ______________ generally motivate(s) people and influence(s) them...

Question 14

The study of sport consumers' motivations can help marketers to:&#10;A) Segment sports consumers according to their motives, needs, and expectations&#10;B) Design effective communication strategies to address sport consumer needs&#10;C) Build customer loyalty&#10;D) All of the above

Accepted Answer

The answer of The study of sport consumers' motivations can...

Question 15

The SPEED scale, which was developed to assess the 'Big 5' motives for sport spectatorship regardless of sport event context, includes which of the following?&#10;A) Socialization&#10;B) Preference&#10;C) Equipment&#10;D) Direction

Accepted Answer

The answer of The SPEED scale, which was developed to...

Question 16

According to Kim and Ross (2006), which of the following is NOT a motivation dimension for playing video games?&#10;A) Diversion&#10;B) Competition&#10;C) Entertainment&#10;D) Management

Accepted Answer

The answer of According to Kim and Ross (2006), which...

Question 17

An individual's perception about their competence is:&#10;A) A subjective evaluation&#10;B) An objective evaluation&#10;C) Cannot be evaluated&#10;D) Both a subjective and objective evaluation

Accepted Answer

The answer of An individual's perception about their competence is:&#10;A)...

Question 18

The sport industry is part of the ___________ industry.&#10;A) Entertainment&#10;B) International&#10;C) Competitive&#10;D) Literature

Accepted Answer

The answer of The sport industry is part of the...

Deck 7: Sport Consumer Motivation