Question 1

Standard micro-economic theory suggests that consumers will make _____________ decisions on what sport products they consume.&#10;A) Impulsive&#10;B) Anticipated&#10;C) Rational&#10;D) Consistent

Accepted Answer

Standard micro-economic theory assumes that consumers make rational decisions, meaning they evaluate the costs and benefits of different options and choose the one that maximizes their utility. This theory holds that consumers have perfect information, are able to accurately assess the value of different products, and make choices that are consistent with their preferences. While some consumers may make impulsive or irrational decisions, these are not assumed to be the norm in micro-economic theory. Anticipated decisions are not mentioned in this context.

Question 2

Which of the following best represents factors that are thought to influence consumer decisions?&#10;A) Biases, attitudes, experiences, and social forces&#10;B) Time, ability, and location&#10;C) Emotion and education&#10;D) None of the above

Accepted Answer

Biases, attitudes, experiences, and social forces are all common factors that impact consumer decisions. Time, ability, and location may be relevant, but they are more specific and may not always be applicable. Emotion and education can also play a role, but these factors are often encompassed within attitudes and experiences.

Question 3

From an outsider's perspective, an individual spending $10,000 for tickets to see their favourite team is an example of:&#10;A) Normal behaviour&#10;B) Irrational behaviour&#10;C) Rational behaviour&#10;D) Antisocial behaviour

Accepted Answer

Spending $10,000 for tickets to see a sports team can be seen as irrational behavior, as it may not align with the individual's financial means or priorities. Additionally, there may be alternative ways to enjoy the same experience for a lower cost, making the decision to spend such a large sum purely for entertainment purposes seemingly irrational.

Question 4

Which of the following are examples of cognitive biases that can influence consumer behaviour?&#10;A) Confirmation bias&#10;B) Loss aversion&#10;C) Sunk costs&#10;D) All of the above

Accepted Answer

all of the given options are examples of cognitive biases that can influence consumer behavior. 
Confirmation bias refers to the tendency to seek out information that confirms one's pre-existing beliefs or attitudes. This can influence consumer behavior by leading individuals to selectively interpret information in a way that supports their existing views, rather than considering other options. 
Loss aversion is the tendency to prefer avoiding losses over acquiring gains. This can influence consumer behavior by leading individuals to be more risk-averse when making decisions, and to value the potential threat of loss more highly than the potential gain. 
Sunk costs refer to investments that have already been made and cannot be recovered. This can influence consumer behavior by leading individuals to continue investing in a product, service, or activity even if it is not meeting their needs or expectations, due to the perceived loss involved in abandoning the investment.

Question 5

Consumer behaviour research is primarily concerned with investigating how ___________ and ___________ factors influence decision-making to explain or predict behavioural patterns.&#10;A) Personal / Social&#10;B) Cognitive / Emotional&#10;C) Individual / Environmental&#10;D) Time / Financial

Accepted Answer

The answer of Consumer behaviour research is primarily concerned with...

Question 6

The understanding of sport consumer behaviour is based on _________ psychology, which provides knowledge regarding why individuals search for, select, and use sport products.&#10;A) Reverse&#10;B) Emotional&#10;C) Personal&#10;D) Social

Accepted Answer

The understanding of sport consumer behaviour is based on social psychology, which provides knowledge regarding why individuals search for, select, and use sport products. Social psychology focuses on how people interact with others and how their behavior is influenced by social situations. In the context of sport, this includes how individuals are influenced by social factors such as culture, family, friends, and media in their consumption of sport products.

Question 7

Which three aspects are examined through the lens of sport consumer behaviour?&#10;A) Purpose, Thoughts, Dreams&#10;B) Actions, Intentions, and Thoughts&#10;C) Purpose, Thoughts, and Actions&#10;D) Purpose, Intention, and Meaning

Accepted Answer

The answer of Which three aspects are examined through the...

Question 8

Sport consumer behaviour examines which of the following?&#10;A) Responses before purchasing&#10;B) Responses after purchasing&#10;C) Responses during purchase&#10;D) All of the above

Accepted Answer

Sport consumer behaviour examines all three responses before, during, and after purchasing. This includes the decision-making process, the actual purchase, and post-purchase evaluation and satisfaction. Understanding all three responses is crucial for sport marketers in creating effective marketing strategies and increasing consumer loyalty.

Question 9

Consumers will seek out and use sport products to solve a problem and/or acquire desirable benefits that satisfy ________ and _________.&#10;A) Needs / Wants&#10;B) Desires / Functions&#10;C) Experiences / Desires&#10;D) Wants / Dreams

Accepted Answer

Needs are basic requirements for survival, whereas wants are desires that are not essential but contribute to a better quality of life. Consumers who purchase sport products are typically seeking to fulfill both their needs and wants, such as improving their health and fitness while also enjoying a fun activity.

Question 10

The Sport Experience Design (SX) proposes a system with three elements. Which are they?&#10;A) The sport user, the sport organization, and the sport context.&#10;B) The athlete, the coach, and the general manager&#10;C) The sport user, the athletes, the sport media&#10;D) Sport organizations, sport media, and the sport consumer.

Accepted Answer

The three elements proposed by Sport Experience Design are the sport user (the individual who participates or consumes the sport experience), the sport organization (the entity responsible for designing and delivering the sport experience), and the sport context (the environment surrounding the sport experience, including cultural, social, and physical factors). Option A includes all of these elements, making it the best choice. Option B includes only individuals involved in the sport experience, while option C includes only the sport user and sport media, and option D focuses solely on organizations and media, leaving out the sport user.

Question 11

Which of the following is NOT a sport context factor?&#10;A) The consumer perspective&#10;B) Usefulness&#10;C) Temporal pressure&#10;D) Social surrounding

Accepted Answer

The answer of Which of the following is NOT a...

Question 12

The experience blueprint represents a diagram of _________ encountered by consumers. Often these ____________ are arranged in a chronological sequence related to interactions that occur before, during and after buying and using a sport product.

A) Touchpoints
B) Touchdowns
C) Interactions
D) Perceptions

Accepted Answer

The answer of The experience blueprint represents a diagram of...

Question 13

The sport consumer ____________ represents the sport businesses and consumers that make up a pool of potential buyers and sellers of sport products.&#10;A) Marketplace&#10;B) Industry&#10;C) Behaviour&#10;D) Entertainment

Accepted Answer

The answer of The sport consumer ____________ represents the sport...

Question 14

Which of the following is NOT a factor that influences sport consumption?&#10;A) Personal factors&#10;B) Contextual factors&#10;C) Psychological factors&#10;D) Circle-of-friends factors

Accepted Answer

The answer of Which of the following is NOT a...

Question 15

When sport consumers begin the process of problem and desire recognition, gathering information and identifying and evaluating alternatives, what process are they engaged in?&#10;A) Consumer decision-making process&#10;B) Purchase intention process&#10;C) Sport consumer process&#10;D) The sport management system

Accepted Answer

The answer of When sport consumers begin the process of...

Deck 1: Introduction to Sport Consumer Behaviour