Deck 5: The Sustainable Traveler

Question 1

Market segmentation groups customers based on which of the following?

A) Purchasing patterns
B) Motivations
C) Lifestyles
D) All of the above

Answer 1

D

Question 2

A group that enjoys backpacking in a national park is segmented based on which of the following characteristics?

A) Demographic
B) Geographic
C) Psychographic
D) Behavioral

Answer 2

D

Question 3

A group that values sustainable lifestyles and environmental protection is segmented based on which of the following characteristics?

A) Demographic
B) Geographic
C) Psychographic
D) Behavioral

Answer 3

C

Question 4

Which segmentation process groups people by the location of their intended holiday?

A) Demographic
B) Geographic
C) Psychographic
D) Behavioral

Question 5

People that are skeptical about the need for behavioral change and desire to conform to social norms are called:

A) Greens
B) Currently constrained
C) Basic contributors
D) Disinterested

Question 6

Sustainable consumption includes all of the following except:

A) An avoidance of tourism and its negative impacts
B) Engaging consumers through awareness-raising and education on sustainable lifestyles
C) Minimizing the use of natural resources, toxic materials, waste, and pollutants over the product life cycle
D) The use of goods and related products which bring a better quality of life to those who produce them

Question 7

Sustainable consumption that defines sustainability in purely economic terms and consumption is based on a wide variety of mass commodities is called:

A) Business as usual approach
B) Green growth approach
C) Traditional sustainable approach
D) Steady state approach

Question 8

Sustainable consumption that believes sufficiency is more important than efficiency is called:

A) Business as usual approach
B) Green growth approach
C) Traditional sustainable approach
D) Steady state approach

Question 9

Which of the following is not a psychographic associated with sustainable tourists?

A) High levels of agreeableness in their personality
B) Accepting of diversity in society and the environment
C) Conservative political views
D) More open to new experiences

Question 10

Which of the following does NOT predict at-home consumption patterns?

A) Education
B) Marital status
C) Personal norms
D) Environmental concern

Question 11

Which of the following does NOT predict while-traveling consumption patterns?

A) Education
B) household income
C) Personal norms
D) Environmental concern

Question 12

Which of the following social movements reflects a marketplace of goods and services that are immersed in meaningful personal values related to oneself

A) LOHAS
B) Localism
C) Slow travel
D) All of the above

Question 13

LOHAS consumers regularly purchase:

A) Organic food
B) Literature on local traditions
C) Long-haul travel packages
D) None of the above

Question 14

Low impact nature-based tourism which contributes to the maintenance of species and habitats is which kind of travel?

A) Slow travel
B) Voluntourism
C) Ecotourism
D) Food tourism

Question 15

The primary area of research in localism has involved which of the following?

A) Agritourism
B) Food tourism
C) Draft beverage tourism
D) All of the above

Question 16

Which of the following movements reflects sense of place and exploring local, unique, quality, and personal aspects of a community.

A) LOHAS
B) Localism
C) Slow travel
D) All of the above

Question 17

Which of the following is a behavioral characteristic of locavores?

A) They recycle
B) They enjoy outdoor activities
C) They are excursionists
D) They have a diet that consists principally of locally grown or produced food

Question 18

Which of the following is a characteristic of a slow tourist?

A) They travel with a bucket list of activities
B) They stay in one location for an extended period of tome
C) They enjoy bus tours
D) None of the above

Question 19

Which of the following consumer groups is mostly to learn the local language before traveling?

A) LOHAS
B) Localism
C) Slow travel
D) Ecotourism

Question 20

Which of the following is mostly to be a slow tourist?

A) A corporate executive
B) A mother of three children
C) A retiree
D) A college students

Question 21

Customer satisfaction involves:

A) Pampering the tourist
B) Meeting or exceeding a customer's expectation
C) Anticipating a tourist's every need
D) Ensuring adequate exercise while traveling

Question 22

Quality assurance in sustainable tourism involves which of the following?

A) The quality of service being provided
B) The quality of the resource being visited
C) The quality of the attractions being visited
D) All of the above

Question 23

Which of the following is NOT a tool used to gather information about customer satisfaction?

A) Surveys
B) Interviews
C) Focus Groups
D) All of the above

Question 24

Surveys:

A) Are cost effective
B) Provide detailed descriptions and information
C) Are very time consuming
D) Must be long in order to get accurate information

Question 25

Focus groups are a form of:

A) Survey
B) Interview
C) Secondary data
D) Stated data

Question 26

Policies necessary to preserve tourism resources should be evaluated based on:

A) The needs of future generation
B) Customer satisfaction
C) Visitor behavior
D) None of the above

Question 27

Market segmentation can help businesses and destinations understand consumer demand for sustainability.

Question 28

Segmentation assumes that common characteristics will translate into similar travel preferences.

Question 29

Psychographic segmentation divides consumers into categories such as age, income, race, family size, and socio-economic status.

Question 30

Sustainable consumption was neglected in the Sustainable Development goals.

Question 31

Both the traditional sustainable and steady state approaches to sustainable consumption provide opportunities for tourists to sample local products, learn about environmentally friendly behaviors, and support local people.

Question 32

Sustainable consumption has been used to determine a variety of attributes that segment sustainable tourists by demographics.

Question 33

One reasons for a lack of willingness to pay for sustainability by tourists is that companies generate the greatest impacts and should assume additional costs.

Question 34

Demographic variables are very accurate at predicting sustainability behaviors.

Question 35

Travelers from individualistic societies may be more likely to adopt sustainability practices than travelers from collective societies.

Question 36

Women are estimated to make upwards of 80 percent of consumption decisions in the household

Question 37

People traveling to experience culture were less likely than nature-based tourists to engage in sustainable behaviors when traveling.

Question 38

There is accurate statistics that show that LOHAS movement is sizable.

Question 39

LOHAS consumers appear in all demographic levels, including age and income brackets.

Question 40

LOHAS consumers are a good target market for ecotourism experiences .

Question 41

Neolocalism has been shown to encourage local sourcing and influence environmentally friendly production methods and consumption patterns.

Question 42

Locavists generally travel closer to home.

Question 43

Excursionists are also known as day trippers.

Question 44

The term slow tourism originated from a slow walking group in Asia.

Question 45

Backpack tourists on long-haul tours can be qualify as slow tourists.

Question 46

A company's image will only appeal to a certain consumer segment.

Question 47

Most businesses have total control over the travelers' experiences.

Question 48

Federal documents are a form of primary data.

Question 49

Secondary data is generally less time intensive and can be less expensive than conducting primary data research.

Question 50

Saturation occurs when your interviewees are repeating information uncovered in previous interviews.

Question 51

Splits consumers into groups according to their observed behaviors

Question 52

Generated by  providing an experience (tourism product) that meets or exceeds the customer's expectations

Question 53

Low impact nature-based tourism which contributes to the maintenance of species and habitats either directly through a contribution to conservation and/or indirectly by providing revenue to the local community sufficient for local people to value, and therefore protect their wildlife heritage area as a source of income

Question 54

Travelers that live in close proximity to a destination and only stay for a short visit

Question 55

Groups of two or more people who answer interview questions simultaneously

Question 56

The desire to experience a particular type of food, or the produce of a specific region while traveling

Question 57

Separates markets according to physical location criteria

Question 58

The belief in and expression of the unique character of localities

Question 59

People that travel closer to home and invest locally in their communities with money, time, and personal energy

Question 60

A person whose diet consists only or principally of locally grown or produced food

Question 61

A social and economic movement that reflects a marketplace of goods and services that is immersed in meaningful person values of self as well as the social and natural world

Question 62

The activity of dividing a broad consumer base, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics

Question 63

Data collected to address specific problems, or to investigate specific tourism trends

Question 64

Separates consumers by lifestyle choices, including their activities, interests, and opinions

Question 65

When interviewees are repeating information uncovered in previous interviews and when no new knowledge is being acquired

Question 66

Data collected, analyzed, and presented to answer different questions or to solve different problems than the data was originally collected to investigate

Question 67

A development strategy that promotes the slow philosophy to urban living by providing a political agenda of local distinctiveness within urban development

Question 68

A philosophy of travelling that allows visitors to experience the authentic side of a destination by spending an extended amount of time in one area

Question 69

Data that reflect what respondents say they will do, which may or may not be what they actually do

Question 70

The use of goods and related products which bring a better quality of life to those who produce them, while minimizing the use of natural resources, toxic materials, waste, and pollutants over the product life cycle, so as not to jeopardize the needs of future generations

Question 71

The classification of tourists based on psychological characteristics

Question 72

Tourism that provides opportunities for people to do volunteer work while also participating in tourism as a way to "do good" or "give back" to a community