Question 1

Corporate strategy is concerned with:&#10;A) Creating a competitive advantage&#10;B) How much time and money should be spent on the organization's best products and new products&#10;C) How various products and business units should be managed to boost overall performance&#10;D) All of the above

Accepted Answer

Corporate strategy is concerned with creating a competitive advantage, determining how much time and money should be spent on the organization's best products and new products, and how various products and business units should be managed to boost overall performance. Therefore, the correct answer is D, all of the above.

Question 2

Which of the following is NOT one of the characteristics of business units/products that would be categorized as stars in the BCG matrix?&#10;A) They have low market share and low market growth potential&#10;B) They have high market shares in low growth industries&#10;C) They have high market share and high market growth potential&#10;D) They have low market share and high market growth potential

Accepted Answer

C

Question 3

Large corporations operate in highly dynamic and competitive markets face which of the following forces:&#10;A) Pressure to increase revenue&#10;B) Pressure to increase market share&#10;C) Pressure to reduce cost&#10;D) Pressure to innovate&#10;E) All of the above

Accepted Answer

Large corporations operating in highly dynamic and competitive markets face all of the above forces. They must constantly strive to increase revenue and market share, while at the same time reducing costs and innovating to stay ahead of their competition. All of these forces are interrelated and affect each other, making it a complex balancing act for these corporations to succeed.

Question 4

A business units' relative competitive position is also known as their______.&#10;A) Market placement advantage&#10;B) Market Share&#10;C) Shareholders position&#10;D) Competitive edge

Accepted Answer

A business unit's relative competitive position within its industry is often referred to as its market share. This is because market share is a direct reflection of how a business stacks up against its competitors in terms of sales volume or revenue.

Question 5

A product that has low market share and do not have the potential to bring in cash is considered a ______&#10;A) Star&#10;B) Cash cow&#10;C) Dog&#10;D) Question Mark

Accepted Answer

A product that has low market share and does not have the potential to bring in cash is considered a "dog" (also known as a "problem child"). Dogs should either be repositioned or divested from the company's portfolio. The other options, star, cash cow, and question mark, all have potential for growth and cash generation.

Question 6

A new product that has potential for success is called a _____ under the BCG Growth-Share Matrix&#10;A) Star&#10;B) Cash cow&#10;C) Dog&#10;D) Question Mark

Accepted Answer

A Question Mark, also known as a "problem child," is a product that has potential for success but is still in the early stages of development and may require significant investment to grow. As such, it is considered a risky investment but has the potential for a high payoff.

Question 7

What is an international business approach that is host country oriented?&#10;A) Ethnocentric&#10;B) Geocentric&#10;C) Regiocentric&#10;D) Polycentric

Accepted Answer

A polycentric approach is host country oriented, meaning that the company focuses on the specific needs and preferences of the local market. It involves hiring local employees and adapting products, services, and marketing strategies to meet the demands of host countries. This approach is also known as a "localization" strategy.

Question 8

A question mark has ______.&#10;A) High market share and high market growth&#10;B) High market share and low market growth&#10;C) Low market share and high market growth&#10;D) Low market share and low market growth

Accepted Answer

According to the product portfolio matrix, a question mark has low market share but high market growth.

Question 9

What is a home country, oriented approach/strategy?&#10;A) Ethnocentric&#10;B) Polycentric&#10;C) Regiocnetric&#10;D) Geocentric

Accepted Answer

A home country, oriented approach/strategy is also known as an ethnocentric approach/strategy. This approach involves placing the values and practices of the home country at the center of decision making and operations across all countries of operation. The key advantage of this approach is that it ensures consistency and a strong identity for the organization. However, it can lead to cultural insensitivity, lack of local adaptation, and potential resistance or negative response from local consumers or stakeholders.

Question 10

A geocentric strategy is considered a _______.&#10;A) Decentralized decision-making structure&#10;B) Collaboration of headquarters and subsidiaries from around the world&#10;C) Strategy using geometry to calculate risk&#10;D) When organizing activities on a regional basis

Accepted Answer

A geocentric strategy involves collaborating with headquarters and subsidiaries from around the world, rather than having a centralized or decentralized decision-making structure. The strategy focuses on finding the best talent and resources from anywhere in the world to achieve the organization's goals. Geometry and regional organizing are not key components of a geocentric strategy.

Question 11

Developing a competitive corporate strategy requires flexibility in terms of being able to reallocate resources quickly and smoothly between different business units in response to changing market conditions.

Accepted Answer

The answer of Developing a competitive corporate strategy requires flexibility...

Question 12

It is impossible and also no need to set a clear purpose for a corporation with a variety of concepts, because each has its own individual needs.

Accepted Answer

The answer of It is impossible and also no need...

Question 13

The answers to &#34;what extent customer needs are homogenous worldwide&#34; and &#34;can their needs be met through a 'one size fits all' approach? are vital because standardization across national markets has an impact on value chain activities.

Accepted Answer

The answer of The answers to &#34;what extent customer needs...

Question 14

In a regiocentric strategy decision-making and standards to measure and control performance are determined from headquarters, as are individuals to hold key positions anywhere in the region.

Accepted Answer

The answer of In a regiocentric strategy decision-making and standards...

Question 15

Corporate strategy refers to&#8230;

Accepted Answer

The answer of Corporate strategy refers to&#8230;...

Question 16

Portfolio approach helps organizations to&#8230;

Accepted Answer

The answer of Portfolio approach helps organizations to&#8230;...

Question 17

Multi-business strategy refers to&#8230;

Accepted Answer

The answer of Multi-business strategy refers to&#8230;...

Question 18

Cash cow refers to&#8230;

Accepted Answer

The answer of Cash cow refers to&#8230;...

Question 19

Define synergy and give examples

Accepted Answer

The answer of Define synergy and give examples...

Question 20

Transnational strategy refers to

Accepted Answer

The answer of Transnational strategy refers to...

Question 21

Multinational strategy refers to

Accepted Answer

The answer of Multinational strategy refers to...

Deck 8: Corporate-Level Strategies