Deck 12: Marketing, Society, Sustainability, and Ethics

Question 1

Normative ethics, the branch of ethics related to how we should behave, is particularly important for marketing. Three types of normative ethics should be considered. Which is NOT included?

A) deontological
B) descriptive
C) virtue
D) teleological

Answer 1

B

Question 2

______refers to the set of business practices an organization undertakes to adopt a sustainable approach while considering its impact on stakeholders, typically via its corporate or marketing communications team.

A) Corporate environmental responsibility
B) Corporate social responsibility
C) Industrial environmental responsibility
D) Industrial social responsibility

Answer 2

B

Question 3

Authenticity has become less important for companies to gain the trust of their stakeholders when implementing CSR practices.

Answer 3

False

Question 4

Universal consequentialism, however, considers an action
ethical if, for all members of society, the positive consequences of that action exceed the negative ones (Sinnott-Armstrong, 2019).

Question 5

Scholars have no debated whether or not children should be targeted by advertising.

Question 6

Managerial egoism is a branch of ethics that stresses the importance of developing virtuous principles, with right character, and the pursuit of a virtuous life.

Question 7

Price gouging which happens when sellers set the price of their products or services beyond a level that is considered reasonable.

Question 8

The best-known and most tolerated global example of production collusion is that which takes place in the oil industry, through the Organization of Oil-Exporting Countries, to co-manage oil production quotas in countries such as Nigeria, Saudi Arabia, Iran, and Venezuela.

Question 9

Shock advertising appeals can also create controversy. Charities often use hard-hitting guilt appeal messages to raise funds for sick children in Africa, for example.

Question 10

______ occurs when competitors work together to set prices to the detriment of consumers and competitors. It is unethical because it results in unfair, and higher, charges to customers and it stifles innovation because competitors do not need to develop better offerings.

A) Price gouging.
B) Price collusion.
C) Price discrimination
D) Price differentiation.

Question 11

In France, the Châtel Act stops supermarkets selling at belowcost prices (which damage supply chain partners' margins) and is aimed at increasing competition in the sector. All discounts and services provided by the distributor to the supplier now require stipulation upfront in an annual agreement (Boutin and Guerrero, 2008). In which ethical breaches have this occurred?

A) Exploitation of supply chain partners
B) Collusion
C) Abuse of monopoly status
D) Price collusion.

Question 12

________ can raise ethical issues when it is perceived as misleading the public. It is important in the food, pharmaceutical, and cosmetic industries because we consume and absorb these offerings into our bodies.

A) Political Advertising
B) Marketing to Children
C) Product Labelling
D) Stakeholder marketing