Deck 3: Audience Analysis and Topic Selection

Question 1

Appropriateness of speech topics should follow which of these guidelines?

A) Narrow your topic to fit the time limit
B) Avoid topics on religion and politics
C) Choose only topics that inform listeners
D) All of the above

Answer 1

Narrow your topic to fit the time limit

Question 2

You join an audience because you are curious about a speaker giving a speech in the local park. You have become a member of a

A) concerned audience
B) committed audience
C) casual audience
D) complacent audience

Answer 2

casual audience

Question 3

Demographics to consider when analyzing an audience for a speech include

A) age of audience members
B) gender makeup
C) ethnicity
D) all of the above

Answer 3

all of the above

Question 4

Which of the following is a productive way to explore potential speech topics?

A) Brainstorm topics
B) Meditate, hoping to find inspiration
C) Hope a topic comes to you the night before the speech
D) None of the above

Question 5

Which of the following is a challenge faced by speakers presenting to a specific audience?

A) Gaining and maintaining the attention of a committed audience
B) Audience members engaging in ambushing as members of a contrary audience
C) Motivating a concerned audience
D) None of the above

Question 6

An attitude is

A) Gaining and maintaining the attention of a committed audience
B) Audience members engaging in ambushing as members of a contrary audience
C) Motivating a concerned audience
D) None of the above

Question 7

Which of the following should be considered when reflecting on gender as an audience composition factor?

A) Avoid broad, simplistic stereotyping of the gender makeup of your audience
B) Include all audience members no matter the topic
C) Identify consequences that both men and women can relate to regardless of the perceived gender leaning of a topic
D) All of the above

Question 8

While listening to a speaker argue a position on a controversial topic, you look for weaknesses in the speaker's arguments and prepare to pounce on perceived mistakes in the facts presented by the speaker. This is an example of

A) being a member of a committed audience
B) being a member of a concerned audience
C) engaging in the poor listening practice called ambushing
D) all of the above

Question 9

An attitude is

A) Just another name for a belief
B) A learned predisposition to make a judgment about some attitude object
C) What a person thinks is true or probable
D) A value

Question 10

A group affiliation is

A) an example of a demographic factor to consider when conducting an audience analysis
B) an invariably accurate marker for determining the attitudes, beliefs, and values of an audience
C) a completely unreliable indicator of an audience's attitudes, beliefs, and values
D) None of the above

Question 11

Likeability is

A) a key element of speaker credibility
B) a key element of speaker identification with an audience
C) the same as stylistic similarity
D) All of the above

Question 12

Aristotle's ethos refers to

A) speaker credibility
B) a speaker's set of beliefs
C) the persuasive use of evidence
D) all of the above

Question 13

If you are asked to speak for 10 minutes at a luncheon meeting, it is appropriate for you to go 5 or 10 minutes beyond this.

Question 14

The appropriateness of a speech topic is largely audience-centered.

Question 15

Some topics are poorly suited to a specific speaker and shouldn't be used.

Question 16

A speaker can never be overly dynamic. Dynamism is what you hope for in every speech.

Question 17

Aristotle identified ethos as good sense, good moral character, and good speaking ability.

Question 18

When giving a presentation during a job interview, dressing formally and following Standard English rules of grammar illustrate substantive similarity as a strategy for identification with an audience.

Question 19

Storytelling promotes social cohesion with an audience, increasing the likeability of the speaker telling the narrative

Question 20

Ethnocentrism is the biased belief that customs, practices, and behaviors of one's own culture are superior to any other culture.

Question 21

Your instructor requires you to attend a political speech on campus and to write an analysis of the speech in a three-page paper. As a listener this makes you a member of a committed audience.

Question 22

Your primary consideration when addressing a casual audience is to connect with listeners immediately and create curiosity and interest.

Question 23

A belief is defined as a learned predisposition to respond favorably or unfavorably toward some belief object.

Question 24

"All men are created equal" is an example of sexist language.

Question 25

Storytelling promotes social cohesion.

Question 26

Millennials and Gen-Zers have widely different views on a host of different topics, according to Pew Research.