Question 1

A behaviorist who had a huge and lasting impact on the advertising industry.&#10;A) Edison&#10;B) Cialdini&#10;C) Watson&#10;D) Tolman

Accepted Answer

John Watson was a behaviorist who revolutionized the advertising industry by applying principles of psychology to selling products. He believed that advertising should be based on the principles of behaviorism, including shaping behavior by rewarding desired behavior and associating positive emotions with products. His ideas influenced the development of persuasive advertising techniques that are still used today.

Question 2

A social psychologist who wrote about and conducted research on influence.&#10;A) Tolman&#10;B) Cialdini&#10;C) Bandura&#10;D) Erikson

Accepted Answer

Robert Cialdini is a social psychologist who is well-known for his research on influence and persuasion. He wrote the book "Influence: The Psychology of Persuasion" and has conducted extensive research on the topic. The other options are not social psychologists who have focused on influence as their primary area of research.

Question 3

_______ is a main vehicle of mediated advertising.&#10;A) Narrative&#10;B) Product Placement&#10;C) Celebrity endorsement&#10;D) All of these are true

Accepted Answer

All of the given options are commonly used tactics in mediated advertising. Narrative can be used to create a memorable story for the viewer or listener, while product placement strategically places the advertised product within a TV show, movie, or other media. Celebrity endorsement utilizes the image and reputation of a well-known individual to promote a product or service.

Question 4

_____ is a method of learning about oneself through examining differences and similarities with others.&#10;A) Negative reinforcement&#10;B) Social comparison&#10;C) Social identity&#10;D) Parasocial interaction

Accepted Answer

Social comparison is a process of learning about oneself by comparing one's own characteristics, abilities, and attitudes to those of others. It helps in identifying similarities and differences with others and forming a sense of social identity. Negative reinforcement is a type of operant conditioning where the behavior is strengthened by removing an aversive stimulus. Social identity refers to the sense of belongingness to a particular social group. Parasocial interaction refers to the one-sided relationship between media users and media personalities.

Question 5

____________ recognizes the power of social modeling, observing persistence and goal attainment in others who are perceived to be similar to oneself.&#10;A) Social comparison&#10;B) Negative reinforcement&#10;C) Social Cognitive Theory&#10;D) Social identity

Accepted Answer

Social Cognitive Theory emphasizes the role of cognitive processes in behavior and highlights the importance of observational learning, or modeling. This means that individuals can learn new behaviors by observing others and their consequences, and may be more likely to engage in a behavior if they see someone similar to themselves successfully achieve a desired outcome by performing that behavior.

Deck 7: Aliens Eating Reeses: Media Influence and Advertising