Deck 6: Culture

Question 1

Culture is inherited genetically

Answer 1

False

Question 2

Self reference criterion should be eliminated

Answer 2

True

Question 3

A marketer with a highly developed self reference criterion is able to adapt to a new culture quickly and easily

Answer 3

False

Question 4

In high-context cultures, the nonverbal part of the message carries most of the information

Question 5

Compared to a low-context culture, high-context cultures perceive nonverbal communications elements as being more informative

Question 6

When people work on several fronts simultaneously instead of pursuing a single task, the culture is polychronic

Question 7

Consumers' shared values mean shared behavior

Question 8

Different languages can result in different methods of thinking

Question 9

More than half of the world's spoken languages could disappear in this century

Question 10

According to the "use it or lose it" hypothesis, people have an innate ability to learn a language in a natural way regardless of how old they are

Question 11

Language acquisition may have a biological component

Question 12

The Chinese language system requires the reader to go from left to right and from bottom to top

Question 13

The U.Spopulation has very low foreign-language fluency

Question 14

Being analytical helps in learning a foreign language

Question 15

Esperanto is a universal language

Question 16

Esperanto is an easy language to learn

Question 17

Cognitive processing of words varies based on whether such words are written in logographic or alphabetic scripts

Question 18

Advertising copy should be interpreted rather than translated

Question 19

The system of dating (i.e., day, month, and year) used in the United States in terms of sequence or ordering is different from the one used elsewhere

Question 20

People routinely communicate with each other in a nonverbal manner

Question 21

In the United States, there is a direct relationship between time and the importance of a matter

Question 22

Due to cultural universals, the meanings of time, space, and friendship do not vary from country to country

Question 23

The meanings of time, space, and friendship tend to be culture free

Question 24

Perceptions of time are culture bound

Question 25

In the case of procedural-traditional time, the activity is more relevant than the amount of time spent on it

Question 26

While making a conversation, a comfortable distance between parties is relatively constant in all parts of the world

Question 27

The United States is a very legalistic society, and Americans are both specific and explicit in terms of agreement

Question 28

North Americans' straightforward approach in indicating disagreement is inappropriate in most places of the world

Question 29

Americans are unique in the sense that they develop friendship quickly and deeply

Question 30

The American practice of using first names is admired in most parts of the world

Question 31

Long silence and a lack of eye contact, to non-Americans, are neither unusual nor improper

Question 32

Race (or ethnic origin) is the only valid way to classify subcultures

Question 33

Demographic variables can be used to identify subcultures within a nation

Question 34

The use of ethnic actors alone in an advertisement is not meaningful unless consumers can be aroused first to evoke ethnic self-awareness