Deck 1: Nature of International Marketing: Challenges and Opportunities

Question 1

Marketing is the process that encourages and facilitates an exchange between two parties.

Answer 1

True

Question 2

Because international marketing requires that a product is exported (moved), place (distribution) is thus more important than the other 3 Ps of the marketing mix.

Answer 2

False

Question 3

Because of the distance between markets, place (distribution) was and is still the primary focus of the study of international marketing.

Answer 3

False

Question 4

For practical purposes, any subtle difference between the concept of international marketing and the concept of multinational marketing is insignificant.

Question 5

From business firms' perspective, multinational marketing and international marketing are essentially the same thing.

Question 6

The distinction between international marketing and multinational marketing is insignificant in practice.

Question 7

Domestic marketing and international marketing are similar in nature but not in scope.

Question 8

Domestic marketing and international marketing, while differing in scope, are similar in nature.

Question 9

International marketing is domestic marketing on a larger scale.

Question 10

The degree of overlap of the countries' sets of uncontrollable variables will dictate the extent to which the 4 Ps must change.

Question 11

Marketing is a universal activity.

Question 12

Marketing principles are applicable in certain countries only.

Question 13

Since marketing is a universal activity, consumers in all parts of the world can be satisfied in exactly the same way.

Question 14

Universal marketing principles imply the applicability of a uniform marketing mix for all markets.

Question 15

Marketing principles are likely to be more universal than marketing strategies (i.e., marketing mix)

Question 16

Marketing principles theories are probably universal, but marketing strategies (marketing mix) are not.

Question 17

Although marketing principles are generally universal, the marketing strategies derived from such principles are not necessarily so.

Question 18

Although marketing principles are generally universal, the marketing strategies derived from such principles are not necessarily so.

Question 19

China and Russia do not need marketing.

Question 20

Marketing is not needed in less developed countries.

Question 21

MNCs are often associated with exploitation and ruthlessness.

Question 22

Evidence shows that globalization encourages location of polluting industries in countries with low environmental regulations.

Question 23

MNCs create social benefits by facilitating economic balance.

Question 24

MNCs facilitate economic balance by serving as an efficient instrument of effective production and distribution of goods and services.

Question 25

MNCs act as an instrument to efficiently utilize the world's resources.

Question 26

There are factors that moderate a positive relationship between a firm's degree of multinationality and its market performance.

Question 27

MNC is a multi-dimensional concept.

Question 28

Size or bigness is a multi-dimensional concept.

Question 29

Very few of the 500 largest MNCs are successful globally (based on their penetration level of markets around the world)

Question 30

Corporate size is an accurate indicator of international orientation.

Question 31

In order to be an MNC, a company must be big (i.e., MNC is a function of size)

Question 32

Regarding whether firm size positively influences export intensity, the empirical findings have been mixed.

Question 33

Compared to large German corporations, midsize German companies do not contribute significantly to Germany's export success.

Question 34

Japanese multinationals have been reluctant to commit their corporate resources to overseas assets.

Question 35

Ethnocentricity and centralization tend to be related.

Question 36

A strong orientation to the host country is known as geocentricity.

Question 37

Polycentricity usually results in uniform marketing.

Question 38

A geocentric firm does not identify itself with a particular country.

Question 39

A company is polycentric when it thinks internationally.

Question 40

Geocentric firms combine aspects of centralization and decentralization.

Question 41

Being international (multinational) is a matter of degree.

Question 42

MNC is a one-dimensional concept.

Question 43

Internationalization is a one-dimensional concept.

Question 44

There is no conclusive evidence to show that firms usually go through a number of stages of internationalization (i.e., progressing from domestic markets to sporadic exporting, frequent exporting, and finally overseas manufacturing)

Question 45

Empirical evidence is limited with regard to companies being 'born global' in the sense that their mission from the outset is to become multinationals.

Question 46

Foreign markets allow a firm to diversify its risk posed by cyclical/seasonal factors.

Question 47

International trade minimizes the problem of inflation.

Question 48

International trade tends to create inflationary pressures.

Question 49

International marketing is a subset or special case of domestic marketing.

Question 50

The value of international marketing is not so much that it helps us to understand people abroad but rather that it helps us to understand ourselves more.