Deck 4: Sales

Question 1

FCC - Federal ___ Commission

Answer 1

Communications

Question 2

What has been the impact on listenership of satellite radio?

Answer 2

No Answer.

Question 3

What are some of the advantages of high definition digital radio broadcasting?

Answer 3

No Answer.

Question 4

Who handles the buying and selling of radio stations these days?

Question 5

What were some of the effects of the Telecommunications Act of 1996?

Question 6

To counter the sharp reversal of fortunes, many broadcasters formed Local Marketing Agreements; describe how they work.

Question 7

Seventy percent of radio´s ad revenues come from what source?

Question 8

According to legend, Todd Storz and Bill Steward laid the ground work for what became Top 40 radio by observing what?

Question 9

What is meant by the term "frag-out"?

Question 10

Which of the following must be included in a radio station's public file?

A) Public and Broadcasting Manual
B) Advertising Logs
C) Quarterly Issues Lists
D) News Report Logs
E) All FCC Applications

Question 11

Which of the following does NOT need to be included in a radio station's public file?

A) Public and Broadcasting Manual
B) Music Playlists
C) Quarterly Issues Lists
D) News Report Logs
E) All FCC Applications

Question 12

Consolidation of radio ownership has had what effect on jobs in broadcasting?

A) No noticeable effect
B) Fewer jobs on all levels
C) More executive jobs
D) Increased on-air jobs

Question 13

In 2013, what was the biggest challenge confronting Internet presence, and why?

Question 14

Radio Station websites offer what advantages?

Question 15

AOR - ___ Oriented Rock

Question 16

CHR - Contemporary ___ Radio

Question 17

AOR - Stands for ___ Oriented Rock

Question 18

On noncommercial radio stations, what are some of the sources of revenue?

Question 19

Describe the trade organization that represents radio and lobbies in Washington.

Question 20

What are considered to be popular listening sources as an alternative to broadcast radio?

Question 21

What is the current state of radio in terms of audience and listenership?

Question 22

Consolidation of radio ownership has had what effect on jobs in broadcasting?

Question 23

The Communications Act of 1934 resulted in the establishment of what government agency? What were its predecessors?

Question 24

A microradio movement surfaced in the 1990s; these stations are referred to as LPFM; describe this broadcast alternative.

Question 25

What new technology and devices constitute the most popular mobile services for listeners?

Question 26

The Communications Act of 1934 resulted in the establishment of what government agency?

A) The FCC
B) The FRC
C) The KFC
D) The FTC

Question 27

A microradio movement surfaced in the 1990s and raised the ire of both broadcast regulators and the industry; these microstations are referred to as:

A) LPFM
B) HDFM
C) MPX
D) AOR

Question 28

What new technology constitutes the most popular mobile services for listeners?

A) Transistor radios
B) Compact discs
C) Audio implants
D) iPods, iPads and Smart phone apps

Question 29

The trade organization that represents radio and lobbies in Washington is:

A) AFTRA
B) ASCAP
C) NASCAR
D) N.A.B.

Question 30

Which of the following is NOT considered to be a listening source as an alternative to broadcast radio?

A) Pandora
B) iTunes
C) VH-1
D) Sirius/XM

Question 31

With nearly _____________ radio stations in the United States, radio is the most available source of entertainment, companionship, and information.

A) 1500
B) 15000
C) 150000
D) 1500000

Question 32

Who is known as the "father of FM"?

A) Edwin Armstrong
B) William Pailey
C) Heinrich Hertz
D) David Sarnoff

Question 33

What happened to the radio industry in WWII?

A) Attracted more listeners
B) A freeze on construction was put in place.
C) All of the above
D) None of the above

Question 34

Who is said to have sent out the "Radio Music Box" memo - discussing the future possibilities of the radio?

A) Nikola Tesla
B) Heinrich Hertz
C) David Sarnoff
D) Guglielmo Marconi

Question 35

The inventor credited for radio's important "audion" tube was

A) David Sarnoff
B) Gugliemo Marconi
C) Thomas Edison
D) Lee Deforest

Question 36

AOR - ________ Oriented Rock

A) Album
B) Adult
C) American
D) Ad-free

Question 37

Which of these online audio streaming services has the highest number of paying subscribers?

A) iHeartRadio
B) Pandora
C) Soundcloud
D) Spotify

Question 38

Digital Audio Tape machines are still commonly used in many radio production studios today.

Question 39

According to a recent Ipsos study of in-car listening choices by consumers, XM/Sirius Satellite Radio was the 2nd most popular form of audio.

Question 40

The ratings company that was bought by Nielson in 2013 and rebranded as "Nielson Audio" is still referred to by its old name,

A) Arbitron
B) Hooper
C) Accurating
D) Pulse

Question 41

On noncommercial radio stations, what kind of announcements take the place of commercials?

A) Station promos
B) Underwriting announcements
C) Public service Announcements
D) Fundraising announcements

Question 42

Radio Station websites offer what advantages?

A) Better signal quality
B) Secondary revenue opportunities
C) Interesting graphics
D) Commercial-free programming

Question 43

In 2013, the biggest challenge confronting Internet presence continued to be:

A) A lack of consumer listening devices.
B) Large fees charged to provide music.
C) Weak advertising revenues.
D) A lack of audience ratings.

Question 44

What is one of the main problems with satellite radio?

A) It is commercial-free
B) It is obscenity-free
C) It utilizes free receivers
D) It has high monthly subscriber fees

Question 45

What is one of the advantages of digital radio broadcasting?

A) A multiplex stereo signal
B) Compatibility with current analog signals
C) More affordable prices than existing receivers
D) Dramatic improvement in the quality of the signal

Question 46

Who handles the buying and selling of radio stations these days?

A) The networks
B) A brokerage firm
C) The individual owner
D) The FCC

Question 47

The largest and most successful radio group to emerge since deregulation has been:

A) Entercom
B) Greater Media
C) Clear Channel
D) CBS Radio

Question 48

What was the one of the effects of the Telecommunications Act of 1996?

A) More local independent radio stations
B) "Duopolies" were limited to just two in each market
C) Reduction in the level of local programming
D) Limited the number of stations a corporation could own

Question 49

To counter the sharp reversal of fortunes, many broadcasters formed _____________agreements, whereby one radio station leases time and/or facilities from another area station.

A) Reciprocal trade agreements
B) Local Marketing Agreements
C) Revenue Sharing agreements
D) Non-competetive Network Agreements

Question 50

Seventy percent of radio´s ad revenues come from what source?

A) National ad agencies
B) Local spot sales
C) Listener donations
D) Tradeouts

Question 51

According to legend, Todd Storz and Bill Steward laid the ground work for what popular format after observing what people played on the jukebox at a local tavern?

A) Middle of the Road
B) Progressive Rock
C) Top 40
D) Beautiful Music

Question 52

What is meant by the term "frag-out"?

A) The invention of Top 40 radio
B) A wider variety of formats
C) Narrowcasting or niche-casting
D) Different music for each daypart

Question 53

The Telecommunications Act of of 1934 was the legislation passed by congress that removed ownership restrictions for radio companies allowing for an age of rapid consolidation.