Question 1

Global marketplace can be defined as:&#10;A) market that is open to global competition in which global, local and foreign brands and firms compete.&#10;B) market that is borderless and allows for easy exchange of goods&#10;C) market that is focused on local economies and brands

Accepted Answer

The definition of a global marketplace includes the presence of global, local and foreign brands and firms competing with each other. Option B describes a borderless marketplace, but does not necessarily imply the presence of competition. Option C describes a local marketplace, which is the opposite of a global marketplace.

Question 2

Global consumer culture and local consumer culture are two brand positioning strategies.

Accepted Answer

Global consumer culture and local consumer culture are two distinct strategies that brands use to position themselves in the market. Global consumer culture refers to brands that have a consistent image and message across multiple countries and cultures, while local consumer culture focuses on adapting to the specific needs and preferences of a particular local market.

Question 3

GDPR stand for:&#10;A) Great Data Protection Regulation&#10;B) General Data Protection Regulation&#10;C) Global Data Protection Regulation

Accepted Answer

A

Question 4

As of 2019, Facebook was NOT banned in China.

Accepted Answer

Facebook has been banned in China since 2009. Chinese authorities have blocked access to the website and its mobile app, along with several other western social media platforms, including Twitter, Instagram, and Snapchat, citing national security concerns and the need to maintain "social stability."

Question 5

GDPR was introduced in 2019.

Accepted Answer

GDPR (General Data Protection Regulation) was introduced on May 25, 2018.

Question 6

Hofstede conceptualised the following cultural dimensions:&#10;A) Individualism-collectivism, Power Distance, Uncertainty Avoidance, Humane orientation&#10;B) Individualism-collectivism, Power Distance, Uncertainty Avoidance, Masculinity-Femininity, short - long term orientation, restraint-indulgence&#10;C) In-group collectivism, Power Distance, Uncertainty avoidance, Masculinity-Femininity, short - long term orientation, restraint-indulgence

Accepted Answer

Hofstede conceptualized six cultural dimensions which include Individualism-collectivism, Power Distance, Uncertainty Avoidance, Masculinity-Femininity, short - long term orientation, and restraint-indulgence. Option A has missed out on the dimension of masculinity-femininity which is a significant cultural dimension. Option C has introduced a new dimension called "in-group collectivism" which is not a dimension coined by Hofstede. Hence, option B is the correct choice with all the 6 dimensions conceptualized by Hofstede.

Question 7

GLOBE is a model of nine cultural dimensions.

Accepted Answer

GLOBE stands for "Global Leadership and Organizational Behavior Effectiveness" and is a model that assesses cultural dimensions in nine areas.

Question 8

The framework of three cultures includes:&#10;A) cultures of happiness, cultures of honour, cultures of achievement&#10;B) cultures of joy, cultures of honour, cultures of achievement&#10;C) cultures of joy, cultures of honour, cultures of assertiveness

Accepted Answer

The framework of three cultures includes cultures of joy (which focus on positive emotions and relationships), cultures of honour (which emphasize reputation and respect), and cultures of achievement (which prioritize individual success and accomplishment). While option A includes cultures of happiness instead of joy, and option C includes cultures of assertiveness instead of achievement or success, option B encompasses the three cultures described by the framework.

Question 9

The four factors usually considered when deciding which media to use in international campaigns are:&#10;A) cost, availability, language, media usage habits&#10;B) cost, availability, coverage, media connectivity&#10;C) cost, availability, coverage, media usage habits

Accepted Answer

The four factors considered when deciding which media to use in international campaigns are cost, availability, coverage, and media usage habits. These factors help to determine which media will reach the target audience effectively, efficiently, and within budget. Cost is an important consideration when selecting media, as it can vary significantly depending on the type of media, the region or country in question, and the available advertising space. Availability is important as not all media may be available in all countries or regions. Coverage refers to the extent to which the audience can be reached through a particular medium. Finally, media usage habits must be considered, as these vary between countries and cultures, and can impact the effectiveness of a particular media channel.

Question 10

The acronym COO stands for:&#10;A) country of origin&#10;B) country of operation&#10;C) company of origin

Accepted Answer

COO stands for "country of origin," which refers to the country where a product was manufactured or produced.

Question 11

Consumer ethnocentrism can be defined as:&#10;A) It is the belief that products manufactured in one's country are superior to products manufactured in other countries&#10;B) It is the belief that one's country is not as good as other countries&#10;C) It is the belief that other countries always produce better products.

Accepted Answer

The answer of Consumer ethnocentrism can be defined as:&#10;A) It...

Question 12

Consumer animosity can be defined as:&#10;A) It is the positive attitude toward nations, regions, cultures and organisations, or brands.&#10;B) It is hostility toward nations, regions, cultures and organisations, or brands.&#10;C) It is neutrality toward nations, regions, cultures and organisations, or brands.

Accepted Answer

The answer of Consumer animosity can be defined as:&#10;A) It...

Question 13

Cosmopolitanism can be defined as:&#10;A) It is a hostile orientation towards other countries, cultures, lifestyles and market offerings.&#10;B) It is a negative orientation towards other countries, cultures, lifestyles and market offerings.&#10;C) It is an open-minded orientation towards other countries, cultures, lifestyles and market offerings.

Accepted Answer

The answer of Cosmopolitanism can be defined as:&#10;A) It is...

Question 14

WPP Group, Interpublic, and Dentsu are large global media and marketing communications companies.

Accepted Answer

The answer of WPP Group, Interpublic, and Dentsu are large...

Question 15

Ethnicity is an important factor to consider when planning cross-cultural campaigns.

Accepted Answer

The answer of Ethnicity is an important factor to consider...

Deck 16: Marketing Communications in a Global Marketplace