Question 1

What is meant by the term sportscape?

Accepted Answer

The sportscape is the environment in and around the location of the place where a sports service is delivered (e.g., the environment in and around Yankee Stadium during a New York Yankees game).

Question 2

What are some of the most important aspects of the servicescape according Bitner (1992)?

Accepted Answer

Spatial layout of the facility and functionality of the facility.

Question 3

Insert the labels in the correct order to complete this diagram of the variable components of place.  &#10;A) 1=People, 2=Process, 3=Physical evidence, 4=Facility planning&#10;B) 1=Physical evidence, 2=Process, 3=People, 4=Facility planning&#10;C) 1=Facility planning, 2=People, 3=Process, 4=Physical evidence&#10;D) 1=People, 2=Facility planning, 3=Physical evidence, 4=Process&#10;E) 1=Facility planning, 2=Physical evidence, 3=Process, 4=People

Accepted Answer

E

Question 4

Why are the variable components of place presented in the sequence shown in the previous question?

Accepted Answer

The answer of Why are the variable components of place...

Question 5

Using a professional sports team or franchise as an example, explain the role of the principal marketing channels that are used to deliver the service product.

Accepted Answer

The answer of Using a professional sports team or franchise...

Question 6

Which of these does NOT relate to the servicescape?&#10;A) Easy access&#10;B) Aesthetics&#10;C) Immaculately clean&#10;D) Low-cost admission&#10;E) State-of-the-art scoring and replay displays

Accepted Answer

"Low-cost admission" is related to price, not to the servicescape, which refers to the physical environment where a service is delivered. The other options relate to different aspects of the servicescape, such as accessibility, design, cleanliness, and technology.

Question 7

Complete the following sentence: 'Physical evidence can be enhanced by optimising&#8230;'&#10;A) sport facility design.&#10;B) promotional material and advertising.&#10;C) service provision.&#10;D) A and C only.&#10;E) A, B and

Accepted Answer

The answer of Complete the following sentence: 'Physical evidence can...

Question 8

Marketing activities should be taken care of by:&#10;A) the marketing department&#10;B) sales and marketing departments combined&#10;C) middle and upper management&#10;D) everyone in a customer-facing role&#10;E) the entire company

Accepted Answer

Marketing should not be viewed as solely the responsibility of the marketing department or even just the sales and marketing departments. Instead, it should be ingrained in the culture of the entire company. All employees, regardless of their specific role, should be aware of and promote the brand and its messaging. This creates a consistent and unified approach to marketing, which can lead to greater success in achieving business goals.

Question 9

The sport servuction model portrays only the invisible parts of organisation.

Accepted Answer

It portrays both the visible and invisible parts of an organisation.

Question 10

Which of these is NOT a function of the marketing channel for sporting goods and services?&#10;A) Transportation and storage&#10;B) Communication of information and advertising&#10;C) Market research&#10;D) Personal selling&#10;E) Services such as installation and repair

Accepted Answer

Market research is not a direct function of the marketing channel for sporting goods and services. While market research is important for companies to understand customer needs and preferences, it typically falls under the broader category of marketing functions and is not specific to the marketing channel. The other options (transportation and storage, communication of information and advertising, personal selling, and services such as installation and repair) are all direct functions of the marketing channel for sporting goods and services.

Deck 6: The Sport Place