Deck 3: Styles of Looking

Question 1

It is impossible to see the inside of your eyes as our eyes and brain do not function in this manner.

Answer 1

False

Question 2

Egyptian scarabs are an example of ___________________.

A) neither objects nor images
B) small decorative objects
C) secret objects
D) none of the above

Answer 2

B

Question 3

The inside of the eye has the consistency of hard-set gelatin.

Answer 3

True

Question 4

When one stares at the sun then shuts their eyes, one is apt to see _______.

A) flashes of light
B) blood vessels
C) white forms
D) after images

Question 5

A migraine aura or scotoma can be identified by ___________________

A) circular zig-zag light
B) streams of light
C) spidery tendrils
D) cone shapes

Question 6

The retinal vessels are different in each individual person.

Question 7

Throughout history, sunsets have been considered universally beautiful and sublime.

Question 8

In which direction do we find the counter twilight or anti-twilight?

A) north
B) South
C) east
D) west

Question 9

A twilight is impossible to photograph because ____________________.

A) all the colors blend into one
B) the range is too great for most cameras
C) the colors of light are beyond printing techniques
D) all of the above

Question 10

The study of the structure of sensory experience and consciousness is ____________.

A) Ethnology
B) phenomenology
C) ontology
D) epistemology

Question 11

The philosophical theory that insists on the importance of the material world over thought is____________.

A) excessive materialism
B) materialism
C) anti-intellectual
D) cultural

Question 12

Digital photographs are composite structures of visual, textual and numeric data.

Question 13

There are no parallels between scientific imaging and advertising.

Question 14

In Marxist terms phantasmagoria can be ____________________.

A) creation of fetish objects
B) the betrayal of use value for exchange value
C) Unawareness
D) all of the above

Question 15

Micrographic writing is the industry concerned with the manufacture and sale of graphic material especially of the scaled down reproductions.

Question 16

Featuring the profile of Queen Victoria, the first postage stamp was known as the _______.

Question 17

William McGuire's _______ theory of advertising shows how we are persuaded by advertising.

Question 18

_______refers to photography's unique dependence on the direct imprint of light onto a surface.

Question 19

Appearing 15 or 20 minutes after the sun sets, one of the sublime events of a sunset is _______

Question 20

_______ is a service offered by a number of companies to help advertisers know exactly how consumers are looking at individual images and webpages.

Question 21

What are the "floaters" that we see in our own eyes, and why do we see them moving around?

Question 22

Why do we not see the blood vessels that are spread out over our retinas?

Question 23

What is akinetopsia?

Question 24

Why does the sky turn from blue, to orange and red during a sunset?

Question 25

Define the technique known as non finito in European art.

Question 26

In relation to photography, what is meant by the term post-indexical?

Question 27

What information is contained in a RAW digital photograph that is not present in an analog photograph?

Question 28

Why are scientific posters similar to commercial advertisements?

Question 29

According to the author, what are the two sublime events of a sunset?

Question 30

Discuss Guy Debord's concept of the spectacle. What evidence do you see in today's world that supports his theory?

Question 31

What is "materiality" as it relates to painting? Describe the elements and implications of materiality as you see them in a painting of your choice.

Question 32

How has digital photography and applications like Photoshop changed the way that we view and understand photographs? What has not changed?

Question 33

Describe some of the ways that we can actually see inside our own eyes without the use of any technological equipment.

Question 34

How do selfies and Instagram relate to the themes that Roland Barthe presented in his book Camera Lucida?

Question 35

How are postage stamps similar to paintings? How are they different?

Question 36

Using specific examples, how are Marxist ideas of consumerism and fetish objects present in today's advertising? Do you see the effects of advertising in a different way?