Deck 2: The Three Wows

Question 1

Hearing or seeing a new act with the three wows is not important when signing an act.

Answer 1

False

Question 2

An example of an aggrergator in the industry is

A) CD Baby
B) MCA Records
C) TRI-Star Pictures
D) Attorneys
E) The Harry Fox Agency

Answer 2

A

Question 3

The foundation of an entertainment product in the industry is considered

A) Money
B) Connections
C) A great producer
D) A wow story based in a song, book, movie, or computer game
E) Being a member of ASCAP, BMI, or SESAC

Answer 3

D

Question 4

The current problems facing the entertainment industry have been caused by

A) The development of the Internet
B) A change in consumers' behavior as they now acquire products free
C) Personal devices such as computers and iPhones
D) A shift in the quality of the programming of entertainment products

Question 5

The three wows executives in the music industry look for are

A) Song
B) Brand
C) Connections
D) Personality
E) Brand

Question 6

For a beginning artist they should first

A) Develop a musicial style
B) Send a fully produced Pro Tools recording into the department of A&R at labels
C) Perform with others in a choir or band to discover the joy of performing with others
D) Discover their musical genre
E) Shape their abilities through private lessons and gigging

Question 7

When it comes to making money from your gigs and royalties

A) Everything is paid in U.S. dollars
B) You will be paid in the currency of the country where you performed or your products were sold
C) Different currencies from different countries have the same financial value as U.S. dollars
D) Different currencies from different countries often are of a different value than U.S. dollars
E) The total value of the entertainment global market is estimated to be about $1.8 trillion dollars

Question 8

As a band, if you decide to turn your art, performance, or creative works into a professional career you should consider

A) Playing for any gigs that will give you all the drinks and free food possible
B) Who owns the business of the band
C) Who owns the name of the band
D) Press at least 10,000 CDs to sell over the Internet and at shows
E) Who will control the money earned and pay the bills

Question 9

The industry ""filter"" system consists of

A) Copyright owners including songwriters and authors
B) Representation including music publishers and agents
C) Attorneys
D) Parents and family
E) The production companies such as labels movie studios, book publishers, and theater and concert events managers

Question 10

If you want to take a shot at being a part of the music industry by being a songwriter/artist you should

A) Write a wow song
B) Register it with the copyright office
C) Use a studio or software to create a wow recording
D) Reigister the recording of your song with the copyright office
E) Form a legal company and check with the U.S. trademark office to determine if you can register your company name

Question 11

Once you have recorded your song, you'll have to

A) Distribute it
B) Promote it
C) Use publicity
D) Manufacture CDs
E) Register with ASCAP, BMI, or SESAC

Question 12

The industry ""filter system"" in the representation circle consists of

A) Record labels, movie studios, book publishers, and concert and theater promoters
B) Music publishers, booking agents, and literary agents
C) Songwriters, authors, script and stage play authors
D) Attorneys
E) TV personalities

Question 13

Psychographic research is an analysis of the fans desire to enjoy a personalities

A) Recordings
B) Live performance or show
C) Livestyle
D) Fans
E) TV interviews

Question 14

Branding is tied to this type of research

A) Demographics
B) Psychographics
C) Focus groups
D) Mailed surveys

Question 15

An act's image is usually tied to their brand.

Question 16

An act's image is usually a one- to two-word descriptor of the emotion consumers might feel when hearing or seeing an artist.

Question 17

Industry insiders perceive concerts as a time for consumers to sit and listen to the music.

Question 18

Digital products (computers, software, the Internet, and YouTube) increasingly make almost everyone think they can become a rock-and-roll star, glitzy movie star, or famous person overnight.

Question 19

The chances of a wannabe using computers, software, and posting a video on Youtube and becoming rich and famous are surprising in favor of success.

Question 20

The production circle of the filtering system as mentioned in Chapter 2 consists of music publishers, booking agents, and literary agents.

Question 21

A million streams on a provider such as Spotify will generate about $6,000.

Question 22

The business side of the industry is built on the shoulders of a great story positioned into a sellable product for the purpose of making a profit.

Question 23

To be a major success as a creative act you need to have at least how many wows?

A) 5
B) 4
C) 3
D) 2
E) 1

Question 24

The first connection a recording act may have to a new fan is their

A) Image
B) Brand
C) Looks
D) Personality
E) Sound

Question 25

To be discovered it is wise to

A) Perfect your talents
B) Wait to be ""discovered""
C) Increase your knowledge of the arts
D) Increase your knowledge of the culture and humanities
E) Increase your knowledge of the business of entertainment