Deck 16: Global Marketing and Supply Chain

Question 1

The single most important indicator of market potential is__________________.

A) disposable income
B) disposable expenses
C) untaxable income
D) none of the above

Answer 1

A

Question 2

_______________ put(s) different constraints on product design, packing and promotion in different countries.

A) Localization forces
B) Global marketing
C) Predatory pricing
D) Diverse regulatory regime

Answer 2

D

Question 3

________________ permits firms to leverage experience accumulated in one market towards another, using communications, technologies to facilitate coordination and integration.

A) Localization
B) Globalization
C) Channel decisions
D) Niche marketing

Answer 3

B

Question 4

______________ is the selling of goods below real cost so as to drive competitors out of the market.

A) Global marketing
B) Predatory pricing
C) Direct pricing
D) Channel decisions

Question 5

_______________involves direct sales to customers via individual agents who typically make a commission not only from their sales but also from the sales of other agents that they have recruited.

A) Direct marketing
B) Global marketing
C) Country-of-origin effect
D) Niche marketing

Question 6

_______________is the influence of the country of manufacturing image upon the buying decision.

A) Purchasing power parity
B) Localization forces
C) Country-of-origin effect
D) Channel decisions

Question 7

_____________is an index used to adjust nominal figures to the purchasing power of local consumers.

A) Market potential
B) Population growth
C) Local brands
D) Purchasing power parity

Question 8

To assess____________, firms seek to identify the aggregate demand for a product and estimate the costs associated with product introduction and distribution.

A) population growth
B) profitability
C) market potential
D) market priority

Question 9

Which three play a role in deciding market priority?

A) market size, building size, accessibility
B) profitability, location, market size
C) market size, profitability, accessibility
D) location, building size, accessibility

Question 10

Customization remains an issue in product packaging and promotion, although here too there is an attempt to reduce the number of variants.

Question 11

Transportation modes should not be a major consideration when planning to move goods abroad.

Question 12

The NAFTA agreement provides for non-tariff movement of goods across Canada, the United States, and Mexico on the condition that the goods in question originate in one of the three countries.

Question 13

_______________ involve the length (number of levels employed in the distribution process) and width (number of firms in each level) of the control used in linking manufactures to consumers.

A) Product adaptation
B) Channel decisions
C) Diverse regulatory regime
D) Accessibility

Question 14

____________________ is a process of marketing a unique product or service to a specific group of potential customers.

A) Global market
B) Diverse market
C) Niche market
D) Local market

Question 15

A good example of ________________occurred when there were disappointing sales of the Escort in India, Ford then decided to develop "an Indian car," the first designed and built for a developing market.

A) product adaptation
B) leveraging positive country image
C) leveraging nationalist sentiments
D) branding

Question 16

Intramodal transportation involves the simultaneous use of multiple transportations like.

A) rail, sea, and air
B) air, sea, and road
C) rail, road, and mail
D) sea, road, and mail

Question 17

The aftermath of 9/11 has increased border delays in what country?

A) Canada
B) the United States
C) Mexico
D) all of the above

Question 18

What two countries does the Trans-Siberian railroad want to connect?

A) Europe and the United States
B) Europe and East Asia
C) East Asia and the United States
D) none of the above

Question 19

There are four types of ports:

A) maritime hub, gateway port, logistic industrial port, and trade port.
B) inland port, seaward port, trade port, and maritime hub.
C) land-locked, maritime hub, gateway port, and industrial.
D) trade port, land-locked, seaward port, and outland.

Question 20

Product customization challenges supply chain management characteristics because of its impact on

A) transportation and distribution only.
B) buying, selling and distribution.
C) modularity, packaging, transportation, tracking, shipping and distribution.
D) both B and C

Question 21

________________________ is the possible amount of manufactured goods a region desires to consume.

A) International market
B) Market potential
C) Promotions
D) Global market

Question 22

Globalization can yield substantial _______________savings.

A) promotions
B) niche
C) direct
D) consumer

Question 23

From a marketing perspective, ___________________ facilitate market segmentation, allowing a firm to position its product differentially in different markets.

A) Pricing differentials
B) Niche marketing
C) International sales
D) Country -of-origin

Question 24

___________________ play a central role for smaller firms though some MNEs prefer to outsource this function.

A) Advertising
B) Promoting
C) Intermediaries
D) Direct market

Question 25

___________________ occur(s) when a country campaigns urging consumers to buy locally as a way of supporting local industry and employment.

A) Leveraging positive country image
B) Globalization forces
C) Consumption patterns
D) Leveraging nationalist sentiments

Question 26

Cultural values and social mores, rules and regulations, economic conditions and political realities constitute the context within which ____________

A) intermediation
B) channel decision
C) direct marketing
D) international marketing

Question 27

Product customization challenges supply-chain management characteristics because of its impact on modularity, packaging, transportation, tracking, shipping, and distribution.

Question 28

Firms increasingly consolidate production and distribution in few strategic locations to deliver a product or service effectively.

Question 29

Product adaptation causes products not to be offered in all markets because it is to costly to meet country or regional requirements.

Question 30

lobalization brings about intense competition in markets that have been in the past largely domestic in nature or limited to one import source.

Question 31

Matsushita (now Panasonic) allegedly priced its Panasonic TV sets below cost in the United States, subsidizing sales with its high margins in the Japanese market and driving the U.S. manufacture out of business; this is an example of predatory pricing.

Question 32

Japanese products had a reputation of shoddy quality and it took decades before the country established a reputation of quality manufacturing.

Question 33

Advertising in other countries besides the United States, companies have to stay away from inappropriate topics such as religion, diseases, and politics.

Question 34

Predatory pricing is the selling of goods above real cost, to lower prices in the end.

Question 35

From a marketing perspective, price differentials facilitate market segmentation, allowing a firm to position its product differentially in different markets.

Question 36

Lack of marketing globalization has been proved detrimental to performance and the same is true for indiscriminate standardization of marketing practices without attention to localization factors.

Question 37

Consumption patterns have an effect on market potential tremendously.

Question 38

Population growth provides a coarse estimate of future market potential.

Question 39

When an imported product deviates from local tastes and customs, it cannot penetrate a market.

Question 40

In business-to-business sales, channel decisions are often not as important as the brand name, advertising and pricing.

Question 41

Direct marketing involves direct sales to customers and individual agents who typically make a commission from just its sales.

Question 42

Price differentials facilitate market segmentation, allowing a firm to position its product differentially in different markets.

Question 43

"Global supply chain" covers both "logistics" and "operations."

Question 44

International strategic alliances are a major market entry venue.

Question 45

Port Columbus is a port that lies on the east coast of the United States named after Columbus, Ohio.

Question 46

Singapore has superb infrastructure in terms of both air and shipping.

Question 47

Globalization has been a driving force for more effective transportation.

Question 48

Packaging standardization is appealing for logistic ease and promotes brand recognition.

Question 49

World regions that vary in size, terrain, and other characteristics have no impact on the supply chain.

Question 50

In global strategy supply chain management is a key component.

Question 51

All marketing alliances prosper.

Question 52

Direct marketing is quite high, and appreciated in other countries like Asia, China, and Japan. To these foreign countries direct selling is the step to take in having a profitable business.

Question 53

Country-of-origin influences buyers' perception. The impact has more to do with perception than reality.

Question 54

International markets offer vast opportunities for firms with a product or service potentially in demand abroad.