Question 1

Which of the following teams is most likely to have been the most efficient?&#10;A) Team A had an average season finishing middle of the table with the median wage expenditure.&#10;B) Team B had all of the star players and easily won the division.&#10;C) Team C had the lowest wage bill in the division but just missed out on winning promotion&#10;D) Team D were one of the best supported teams in the league even although they finished bottom and were relegated.

Accepted Answer

Team C had the lowest wage bill in the division but still managed to compete for promotion, indicating that they were able to get the most out of their resources and operate efficiently.

Question 2

In order to determine whether or not a professional sports team has been effective in its sporting performance, what other information is required apart from its sporting performance?&#10;A) Player salary expenditure&#10;B) Ownership objectives&#10;C) Previous sporting performance&#10;D) Team revenues

Accepted Answer

Ownership objectives are crucial to determine the effectiveness of a professional sports team because they set the goals and expectations for the team's performance, which can vary widely among different owners and can include objectives beyond just winning games, such as community engagement or financial profitability.

Question 3

Which metric was used by the Oakland A's to identify hitters that were undervalued by other teams?&#10;A) Slugging average&#10;B) Batting average&#10;C) Strikeout-to-walk ratio&#10;D) On base percentage

Accepted Answer

The Oakland A's used on base percentage as their metric to identify hitters that were undervalued by other teams. This is demonstrated in Michael Lewis' book "Moneyball" which chronicles the A's use of analytics to build a winning team on a tight budget.

Question 4

Scully's calculation of the MRP of baseball players is an early example of what type of valuation method?&#10;A) Fundamental valuation&#10;B) Comparative valuation&#10;C) Anchor-and-adjustment valuation&#10;D) Statistical performance analysis

Accepted Answer

Scully's calculation of the MRP (Marginal Revenue Product) of baseball players is based on the fundamental valuation method, which calculates the value of an asset based on its underlying economic and financial characteristics. Scully's MRP analysis assigns a dollar value to each player's contribution to the team's revenue, taking into account factors like their batting average, fielding ability, and fan appeal. This type of analysis is considered a fundamental approach because it focuses on the underlying economic and financial factors that drive value.

Question 5

What are the two core dimensions of leadership?&#10;A) Transactional and transformational&#10;B) Efficiency and effectiveness&#10;C) Task and relationship&#10;D) Internal and external

Accepted Answer

The two core dimensions of leadership are task and relationship. Task dimension refers to the leader's ability to set goals, plan, and organize work, while relationship dimension refers to the leader's ability to create a positive work environment, build relationships, and motivate team members. Option A is incorrect because transactional and transformational are types of leadership styles, not core dimensions. Option B is incorrect because efficiency and effectiveness are outcomes of leadership, not core dimensions. Option D is incorrect because internal and external are not core dimensions of leadership.

Question 6

Which of the following describes situations wherein a competitor circumvents traditional avenues to be associated with a sport property?&#10;A) Sponsorship&#10;B) Advertising&#10;C) Promotion&#10;D) Ambush marketing

Accepted Answer

Ambush marketing is a strategy wherein a competitor tries to associate itself with a sport property without officially sponsoring or advertising with them. This includes tactics such as creating similar logos or slogans, setting up promotions near the event venue, or using popular athletes to endorse their products without permission.

Question 7

The evaluation of any sport partnerships should be inextricably linked to which of the following:&#10;A) The anticipated return on investment of corporate partnership&#10;B) Evidence of increased sales&#10;C) The share objectives of the corporate partnerships&#10;D) The complexity of the corporate-sport relationship

Accepted Answer

The evaluation of sport partnerships should be linked to the shared objectives of the corporate partnerships, as this ensures that both parties are aligned in their goals and can measure success based on these mutual objectives.

Question 8

The partnership paradigm that highlights the erosion of the marketing mix in favor of partnerships is commonly attributed to the work of which of the following scholars?&#10;A) Christian Gr&#246;nroos (1994)&#10;B) Laura Cousens and Trevor Slack (2005)&#10;C) John M.T. Balmer (2011)&#10;D) Craig R. Lefebre (2011)

Accepted Answer

Christian Grönroos is known for his work in service marketing and relationship marketing, which emphasizes the importance of partnerships and relationships over the traditional marketing mix.

Question 9

A corporation's strategic investment in a sport property is captured by which of the following statements:&#10;A) Investing to leverage the brand of a sport property&#10;B) Investing to leverage the network of partners of a sport property&#10;C) Investing to achieve a sustained competitive advantage&#10;D) Investing to create customer value

Accepted Answer

Investing in a sport property strategically aims to achieve a sustained competitive advantage by aligning the corporation's goals with the sport property's brand, audience, and market reach.

Question 10

A colleague designing a proposal to a potential partner suggests that a network approach to understanding inter-organizational relationships is more closely aligned with which of the following views of corporate-sport linkages?

A) Sport sponsorship
B) Sport partnerships
C) Dyadic relationships between sport properties and corporate sponsors
D) One-off exchanges between a sport organization and a corporation

Accepted Answer

A network approach to understanding inter-organizational relationships is more closely aligned with the view of sport partnerships, which emphasizes long-term, mutually beneficial relationships between sport organizations and corporate partners. This approach focuses on building a network of relationships among multiple organizations rather than just one-off exchanges or dyadic relationships between individual sport properties and corporate sponsors.

Deck 10: Sport and Sponsorship and Managing High Performance Sport