Deck 2: Understanding Global Perspectives in Public Relations

Question 1

List four ways to prepare for a global career in public relations, whether one travels abroad or stays at home.

Answer 1

See pages 43-44. Study abroad courses, exchange programs, courses in international PR and languages, teaching English as a second language, volunteer work, internships or training positions, international clubs, and authentic travel experiences.

Question 2

Which term is used for children raised by expatriates, in which children navigate between two cultures of their family's home country and the country they grew up in, giving them insight into another blended culture?

A) Global cosmopolitan
B) Multicultural
C) Global citizen
D) Third culture

Answer 2

D

Question 3

Which three interconnected DNA strands shape organizational character according to the Melbourne Mandate?

A) Values, leadership, and culture
B) Globalism, glocalism, and multiculturalism
C) Pride, success, and power
D) Communication, transparency, and compassion

Answer 3

A

Question 4

What principles did James Grunig develop to illustrate how global PR operates in the middle between standard practices that could be universally understood and should be adapted differently on a local level in different places?

A) Multicultural
B) Generic
C) Glocalization
D) Globalization

Question 5

How does sociologist Roland Robertson define an economic perspective that tailors and advertises goods and services on a global or near-global basis to local markets?

A) Globalization
B) Transculturalization
C) Finanscapes
D) Glocalization

Question 6

What does social-cultural anthropologist Arjun Appadurai call the flow of shifting populations in a world of voluntary or non-voluntary expatriates, as well as tourists?

A) Technoscapes
B) Mediascapes
C) Ethnoscapes
D) Ideoscapes

Question 7

Which term was originated by the United Nations to apply to a legal entity formed by private persons or organizations without involvement from any government, whether on a local, national, or international level?

A) Strategic decoder
B) Intergovernmental organization
C) Nongovernmental organization
D) Public affairs

Question 8

Which term does sociologist Anthony Giddens attribute to greater interdependence of people and countries due to politics, economics, cultural factors, and growth of technology?

A) Global cultural flows
B) Globalization
C) International public relations
D) Multinational public relations

Question 9

___ public relations extends beyond confines of national cultures ("county as culture") and includes other cultural characteristics that people may identify with regardless of physical location, such as ethnicity and religion, among others.

A) Transnational
B) Global
C) International
D) Transcultural

Question 10

A local PR professional can play a role as a strategic decoder in decoding discourses and encoding PR programs/materials for specific markets.

Question 11

Psychologist Linda Brimm uses the term multiculturals to describe well-educated multilingual people who have worked, lived, or studied in different cultures.

Question 12

An example of "think global, act local" is when local Asian media sell news in local languages from home countries to expatriates worldwide.

Question 13

The Melbourne Mandate was developed by members of the Global Alliance for Public Relations and Communication Management to create new principles on shaping organizational character for practitioners worldwide.

Question 14

Public affairs is the term used for public relations in the government sector.

Question 15

According to the UN, an intergovernmental organization is another term for NGO.

Question 16

Ideoscapes describe debates on freedom, rights, and politics, as well as counter-arguments on democracy beyond Europe and the U.S.

Question 17

Transcultural PR stands for representing organizations headquartered in one country with autonomous operations in other international markets.

Question 18

Give an example of how one multinational company thinks globally and acts locally.