Deck 13: Psychology in Action: Media Psychology

Question 1

Campaigns to combat addiction have had:

A) A major effect
B) A moderate effect
C) No effect
D) Little effect
E) A positive effect

Answer 1

D

Question 2

Addiction prevention's three stages involve stopping people becoming addicted, identifying those at risk, and:

A) Banning the addictive substance
B) Banning the addictive behaviour
C) Targeting the addicts
D) Supplying the addictive substance under contract
E) Criminalising the addicts

Answer 2

C

Question 3

The first stage in the Stages of Change Model of addiction is known as:

A) Pre-contemplation
B) Denial
C) Ignorance
D) Preparation
E) Inaction

Answer 3

A

Question 4

Biological therapies' main strengths are reducing symptoms and stabilising addicts' lives but:

A) Medications need to be taken regularly
B) They don't address the addiction's cause
C) Their effect only lasts as long as the medication
D) Medications may have side-effects
E) All of these

Question 5

The first stage in the 12-Step Programme combating addiction involves addicts admitting openly that:

A) Life has become unmanageable
B) The individual is powerless
C) The addiction is in charge
D) None of these
E) All of these

Question 6

Social learning theory suggests that individuals may imitate behaviours they see in the media, especially if the behaviours are:

A) Pro-social
B) Anti-social
C) Reinforced or rewarded
D) Violent and aggressive
E) Very realistic

Question 7

Increased anti-social or pro-social behaviour could be the result of exposure to anti-social or pro-social models in the media that:

A) Are less realistic
B) Are more realistic
C) Increase our inhibitions
D) Reduce our inhibitions
E) Have no effect on inhibitions

Question 8

Overexposure to certain behaviours in the media can produce an effect on individual sensitivity, known as:

A) Desensitisation
B) Ultrasensitisation
C) Increased sensitivity
D) Emotional increase
E) Resensitisation

Question 9

Violence in the media is likely to increase anti-social behaviour if it:

A) Minimises victims' suffering
B) Is seen to be rewarded
C) Is more realistic
D) All of these
E) None of these

Question 10

Limitations of research into media influences on behaviour include a lack of data on:

A) None of these
B) All of these
C) The influence of the peer group
D) The effect of age and sex
E) The effect of culture

Question 11

The majority of violent video games promote:

A) Negotiation skills
B) Global cooperation
C) Cross-cultural tolerance
D) Non-harmful play fighting
E) Unfortunate stereotypes

Question 12

Most research into the effects of video games and the media on behaviour have studied:

A) Cross-cultural effects
B) Long- rather than short-term effects
C) More female than male participants
D) Equal numbers of male and female participants
E) Short- rather than long-term effects

Question 13

Which of the following personal characteristics of the communicator is not identified in the Hovland-Yale model of persuasion?

A) Attractiveness
B) Expertise
C) Trustworthiness
D) Likeability
E) Status

Question 14

The order of stages for the recipient in the Hovland-Yale model is:

A) Attention, acceptance, comprehension, and retention
B) Attention, comprehension, acceptance, and retention
C) Attention, retention, comprehension, and acceptance
D) Attention, comprehension, retention, and acceptance
E) Attention, retention, acceptance, and comprehension

Question 15

In the Elaboration Likelihood Model, processing through a central route is used if recipients have:

A) High regard for the topic
B) High motivation and lower ability
C) High ability and lower motivation
D) High regard for the communicator
E) High motivation and ability

Question 16

Cognitive dissonance is a term describing:

A) An inability to stop thinking about one thing
B) Discrepancy between an individual's aims and goals
C) Discrepancy between an individual's own thoughts or cognitions such as beliefs
D) A state of emotional upheaval
E) Inconsistent thinking

Question 17

Self-perception theory suggests:

A) Our behaviours inform us of our own attitudes
B) We guess our attitudes from our behaviour
C) Attitudes and behaviours are names for the same thing
D) There is no link between our attitudes and behaviours
E) Attitudes and behaviours depend on something else

Question 18

Television is particularly effective in persuasion because:

A) None of these
B) All of these
C) It uses both visual and auditory input
D) It engages and involves individuals
E) It emphasises certain issues and de-emphasises others

Question 19

Entertainment-social celebrity worship is based on the celebrity being:

A) A basis for uncontrollable fantasies
B) Available to meet socially
C) A source of deep personal feelings
D) A role model for the individual
E) A source of social interaction and entertainment

Question 20

Borderline-pathological celebrity worship is based on the celebrity being:

A) A basis for uncontrollable fantasies
B) A source of social interaction and entertainment
C) Available to meet socially
D) A source of deep personal feelings
E) A role model for the individual

Question 21

The Absorption-Addiction Model of celebrity worship assumes that absorption with a celebrity or celebrities often leads to:

A) A variety of addictive behaviours
B) Addiction to various people, whether celebrities or not
C) Revulsion to other celebrities
D) Addiction to both people and substances
E) Obsessions about that celebrity or celebrities

Question 22

The percentage of stalkers who already knew their victims before stalking them is:

A) 0.95
B) 0.8
C) 0.75
D) 0.62
E) 0.4

Question 23

Stalkers' motives in stalking their victims do not include:

A) True altruism
B) Personal intimacy
C) Aggression
D) Dependency
E) Drug use or mental illness

Question 24

Emotional flooding, as part of the progression to stalking behaviour, involves:

A) Intense feelings of love and hate
B) Intense feeling of love and desire
C) Intense negative feelings e.g. frustration and jealousy
D) Intense feelings about everything and everyone
E) A loss of emotional feeling

Question 25

Research identifies stalkers as typically having severe issues with:

A) Openness
B) Mundane realism
C) Extraversion
D) Attachment
E) None of these