Question 1

Which of the following is associated with venue logistics?&#10;A) The look and function of venues&#10;B) The actors, procedures, and systems the competition or non-competition venue that come together within a set of spatial and temporal constraints to offer different services to different client groups&#10;C) The timely coordination of materials and people on a given site, both for delivery or commissioning and for take-down or decommissioning

Accepted Answer

Venue logistics generally refers to the coordination of materials and people on a given site, for delivery or commissioning, as well as for take-down or decommissioning. This includes planning for the timely arrival of equipment, supplies, and personnel, and ensuring that everything is set up and running smoothly before the event begins. The look and function of venues (A) and the actors, procedures, and systems at the venue (B) are important factors to consider in event planning, but they do not fall under the specific definition of venue logistics.

Question 2

Which characteristic below is associated with in-venue spectators?&#10;A) Social interaction&#10;B) Control&#10;C) Neither

Accepted Answer

In-venue spectators have the opportunity to interact socially with other spectators, creating a sense of community and shared experience. This characteristic is not typically associated with control, as the level of control an in-venue spectator has over the event is relatively limited.

Question 3

Which of the following FAs is the prime functional area in charge of spectator ingress and egress?&#10;A) Security&#10;B) Event services&#10;C) Venue management

Accepted Answer

Event services is responsible for managing and coordinating all aspects of spectator ingress and egress, including crowd control, queuing, and parking management. Security is focused on maintaining a safe environment during the event, while venue management deals with overall operations and maintenance of the venue itself.

Question 4

Which of the following statements is false?&#10;A) The sport event can be considered the core product in sport&#10;B) STP refers to: segmentation, targeting and promotion&#10;C) The 4 Ps refer to: product, price, place, promotion

Accepted Answer

STP stands for Segmentation, Targeting, and Positioning, not promotion.

Question 5

Which of the following statements is false regarding the consumer considerations aspect?&#10;A) Consumer personality can be examined using Freud's id, super ego and ego&#10;B) Consumer outcomes include related marketing concepts such as sponsorship success and brand awareness&#10;C) Behavioural outcomes and behavioural intent are synonymous

Accepted Answer

Behavioral outcomes and behavioral intent are not synonymous. Behavioral outcomes refer to actual actions taken by the consumer, while behavioral intent refers to their intended actions. It is important for marketers to understand both in order to effectively target and influence consumer behavior.

Question 6

The following areas are associated with which marketing concept: Evidence of event marketing in various published tourist magazines, brochures and travel guides; availability of event-related packages; the distribution and quality of event calendars and brochures for specific events; media coverage of events; representation of the events sector at trade shows attended by the area tourist organization; contacts with travel agents, hoteliers and tour companies to determine their level of interest

A) Market research
B) Marketing audit
C) Destination marketing

Accepted Answer

The answer of The following areas are associated with which...

Deck 3: Venues and Venuization; Marketing, Sponsorship, and Look- Feel