Deck 8: Film Exhibition, Retail Consumption

Question 1

What is movie exhibition?

Answer 1

Exhibition is the point of purchase for a movie, when consumers will pay for and view a film

Question 2

Which exploitation windows require direct transactions?

Answer 2

Movie theater, PPV, Internet downloads

Question 3

What are 2 exploitation windows that are subscriptions?

Answer 3

OTT like Netflix, Amazon Prime, HBO GO, Showtime Anytime, or Netflix or basic cable

Question 4

Why does every window has different price points, accessibility, revenue splits with the distributor, and a period of exclusivity

Question 5

What happens as new technologies emerge, what is the effect on the windows?

Question 6

Which window generates the most visibility for a film?

Question 7

As DVD declines, what is growing rapidly?

Question 8

Why has crowdsourcing become a new business model?

Question 9

Direct to fan video streaming is a new business model for who?

Question 10

Why can consumers command a great deal of power now regarding movies?

Question 11

What are some ancillary rights to a film?

A) remake the film;
B) to produce sequels and prequels;
C) to license stories, characters, and music from the film;
D) to develop television programs;

Question 12

What are some major markets for movies?

A) Cameroon
B) China
C) Japan
D) Germany
E) France

Question 13

American films enjoy a competitive advantage overseas due to

A) Large domestic market
B) Large film budgets
C) High production values
D) Screening in black and white

Question 14

What are some theatrical exhibition companies?

A) AMC Entertainment
B) Cinemark and Regal Entertainment
C) Wanda Cinema
D) Wal-Mart
E) Kmart

Question 15

Foreign markets for movies are expanding, due to

A) Deregulation
B) Travel and tourism
C) Increases and improvements in technology
D) Increasing number of multiplexes and movie screens abroad

Question 16

Movies are licensed to cable and television through output deals

Question 17

Laws in the U.S. prevent studios from owning movie theaters (Paramount Consent Decree),.

Question 18

Multiplexes have just one screen at one site

Question 19

The movie theater industry in the United States is represented by the National Association of Theatre Owners (NATO)

Question 20

American movies are less dependent upon foreign markets

Question 21

As OTT continues to gather momentum, the forecast is great news for traditional cable, satellite, Telco TV operators and their programming suppliers.

Question 22

Online and mobile platforms for movies hold the greatest potential for the immediate future of movies

Question 23

Pressure from these platforms is forcing the windows to get shorter and closer together

Question 24

DVD, once Hollywood's cash cow, is now in rapid decline

Question 25

With disruptions to the theatrical industry, what are some ways exhibitors are trying to recreate their theaters for the future?

Question 26

Describe what film exhibition is:

Question 27

The sequence of the windows started with the most expensive to the consumer, moving sequentially to the windows that are less costly. Right now the order is in flux, why?

Question 28

Why is it the theatrical window the preferred first distribution window?

Question 29

Movie theater ticket pricing is a potential point of conflict between distributors and exhibitors.

Question 30

What kind of movie theater differential pricing is there currently?

Question 31

DVD was once the highest amount of revenue for a film. Now it is in rapid decline, what is taking its place?

Question 32

Why are online and mobile platforms growing in popularity?

Question 33

What have the pay cable channels HBO, and Showtime done to attempt to compete with Netflix?

Question 34

What is one reason American films enjoy a competitive advantage in the worldwide marketplace?

Question 35

What are 2 ancillary rights to a film?