Question 1

__________ sampling is used when researchers identify specific characteristics of a population that match quite well with the purpose of research.&#10;A) Cluster&#10;B) Stratified&#10;C) Snowball&#10;D) Purposive

Accepted Answer

Purposive sampling is used when researchers select participants based on specific characteristics or criteria that align closely with the objectives of their study, allowing for a more focused and relevant collection of data.

Question 2

In the figure below, X represents?&#10; &#10;A) Sample&#10;B) Code&#10;C) Unit&#10;D) Population

Accepted Answer

Population&#10;

Question 3

The group of people who actually are measured by the survey is called a __________.&#10;A) Public&#10;B) Audience&#10;C) Sample&#10;D) Population

Accepted Answer

The group of people who are actually measured by a survey is called a "sample." This is a subset of the larger group or population that the survey aims to understand or make inferences about.

Question 4

The sampling method where randomly selected qualified respondents are asked to refer friends, relatives etc. is called&#10;A) Cluster Sampling&#10;B) Stratified Sampling&#10;C) Snowball Sampling&#10;D) Systematic Random Sampling

Accepted Answer

Snowball sampling involves participants referring other potential participants from their network, making it useful for studying hard-to-reach or specialized populations.

Question 5

The sampling method where respondents are drawn on the basis of a characteristics such as age, gender or income in order to get an adequate representation of a subsample is called __________.&#10;A) Cluster Sampling&#10;B) Stratified Sampling&#10;C) Snowball Sampling&#10;D) Systematic Random Sampling

Accepted Answer

Stratified sampling involves dividing the population into subgroups (strata) based on certain characteristics like age, gender, or income, and then taking a sample from each subgroup to ensure representation of the entire population.

Question 6

Which of the following research techniques usually uses the smallest sample size?&#10;A) Mail surveys&#10;B) Internet surveys&#10;C) Focus groups&#10;D) Phone surveys

Accepted Answer

Focus groups typically use the smallest sample size among the options given, as they are qualitative research methods designed to explore participants' attitudes and perceptions in depth, usually with a group of 6-12 participants.

Question 7

The sampling method where individuals are selected in groups rather than one at a time is called __________.&#10;A) Cluster Sampling&#10;B) Stratified Sampling&#10;C) Snowball Sampling&#10;D) Systematic Random Sampling

Accepted Answer

Cluster sampling involves selecting groups (or clusters) of participants instead of individual participants. This method is often used when individual sampling is impractical or costly.

Question 8

The sampling technique where respondents are asked to recommend the study to their friends and relatives is called __________.&#10;A) Quota&#10;B) Convenience&#10;C) Purposive&#10;D) Snowball

Accepted Answer

Snowball sampling involves current study subjects recruiting future subjects from among their acquaintances. This technique is particularly useful for reaching populations that are difficult to access or locate.

Question 9

All of the following are things to consider while selecting samples EXCEPT:&#10;A) The purpose of your research&#10;B) Cost versus benefit analysis.&#10;C) Time constraints&#10;D) The age and background of the researcher&#10;E) The amount of acceptable error

Accepted Answer

The age and background of the researcher are not relevant factors in selecting samples for research. The focus should be on the research's purpose, cost-benefit analysis, time constraints, and the acceptable level of error, which directly impact the study's design and outcomes.

Question 10

The sampling technique where researchers identify specific characteristics of a population that match quite well with the purpose of research is called __________.&#10;A) Quota&#10;B) Convenience&#10;C) Purposive&#10;D) Snowball

Accepted Answer

Purposive sampling is a technique where researchers select participants based on specific characteristics or criteria that are relevant to the research question or objective. This method is used when the goal is to study a particular subgroup within a population that has certain distinct features.

Question 11

The sampling technique where researchers use readily available samples that are nonrepresentative of populations is called __________.&#10;A) Quota-similar to stratified sampling except without randomization&#10;B) Convenience&#10;C) Purposive&#10;D) Snowball

Accepted Answer

The answer of The sampling technique where researchers use readily...

Question 12

The sampling technique that is similar to stratified sampling except without randomization is called __________.&#10;A) Quota&#10;B) Convenience&#10;C) Purposive&#10;D) Snowball

Accepted Answer

The answer of The sampling technique that is similar to...

Question 13

The degree to which a sample differs from the population is called Sampling Error.

Accepted Answer

The answer of The degree to which a sample differs...

Question 14

Quota sampling is similar to stratified sampling except for randomization.

Accepted Answer

The answer of Quota sampling is similar to stratified sampling...

Question 15

The degree to which a sample differs from the population is called Measurement Error

Accepted Answer

The answer of The degree to which a sample differs...

Question 16

Snowball sampling is also called convenience sampling.

Accepted Answer

The answer of Snowball sampling is also called convenience sampling....

Question 17

Sample is the group of people a research selects to participate in his or her research.

Accepted Answer

The answer of Sample is the group of people a...

Question 18

In advertising and PR, the tolerance for error is a bit higher as 95% confidence level is considered acceptable.

Accepted Answer

The answer of In advertising and PR, the tolerance for...

Question 19

Using college students for research a study on the effects of media violence on general population is an example of snowball sampling.

Accepted Answer

The answer of Using college students for research a study...

Question 20

Keeping the size of the clusters small in a cluster sampling reduces the sampling error.

Accepted Answer

The answer of Keeping the size of the clusters small...

Question 21

Define sample, sampling frame, and population.

Accepted Answer

The answer of Define sample, sampling frame, and population....

Deck 17: Sampling