Deck 3: Planning and Using Research

Question 1

Which of the following is NOT a step of a research plan development?

A) Defining the problem
B) Determining the method
C) Data collection and analysis
D) Presenting results and findings to client

Answer 1

Presenting results and findings to client

Question 2

Which of the following is NOT a trade-off in determining when to conduct research?

A) Time
B) Availability of Researcher
C) Cost
D) Ambiguity

Answer 2

Availability of Researcher

Question 3

Which of the following is a step of a research plan development?

A) Defining the problem
B) Determining the method
C) Data collection
D) Analysis and Interpretation
E) All of the above

Answer 3

All of the above

Question 4

Which of the following is a trade-off in determining when to conduct research?

A) Time
B) Cost
C) Ambiguity
D) All the above

Question 5

An online focus group typically takes __________ weeks to conduct.

A) 0-1
B) 2
C) 3-4
D) 6-8

Question 6

The first step in research plan development is __________.

A) Defining the problem
B) Determining the method
C) Data collection
D) Analysis and Interpretation

Question 7

A telephone survey typically takes __________ weeks to conduct.

A) 0-1
B) 2-3
C) 4-6
D) 6-8

Question 8

It is recommended that research be conducted rather than rely on intuition when

A) Decision is of low risk
B) Decision is simple
C) Decision is significant
D) Decision requires no new information

Question 9

A company can usually rely on intuition instead of conducting research when

A) Decision is of low risk
B) Decision is complex
C) Decision is significant
D) Decision requires new information

Question 10

An online survey typically takes __________ weeks to conduct.

A) 0-1
B) 2-3
C) 4-6
D) 6-8

Question 11

A focus group typically takes __________ weeks to conduct.

A) 0-1
B) 2-3
C) 4-5
D) 6-8

Question 12

Cost is not a trade-off for determining when to conduct research

Question 13

The first step in research plan development is defining the problem.

Question 14

Research plan development includes steps for data collection and analysis

Question 15

Research is always preferred over intuition

Question 16

A research plan starts with a problem statement and ends with a result.

Question 17

Copytesting is an example of basic research

Question 18

A focus group takes a month to conduct.

Question 19

A telephone survey typically takes 6-8 weeks to conduct.

Question 20

List the trade-offs in determining to conduct research.

Question 21

Outline the steps in research development.