Deck 22: Social Networks

Question 1

What was the first social networking site designed specifically to connect individuals with each other?

A) Facebook
B) Twitter
C) MySpace
D) SixDegrees

Answer 1

SixDegrees

Question 2

The biggest financial story regarding social networks was

A) Purchase of MySpace by News Corporation.
B) Sale of MySpace by News Corporation.
C) Creation of LinkedIn
D) Initial public offering (IPO) of Facebook.

Answer 2

Initial public offering (IPO) of Facebook.

Question 3

Which of the following is true?

A) On a daily basis, more Americans use social networking than watch television.
B) On a daily basis, more Americans use social networking than listen to radio.
C) On a daily basis, more Americans use social networking than use the telephone.
D) All of the above are true.
E) None of the above is true.

Answer 3

None of the above is true.

Question 4

The primary revenue source for social networking companies is:

A) Advertising
B) Subscription
C) Sale of user information to third parties
D) Subsidy

Question 5

Americans spend more time on social networks than on:

A) All other Internet applications combined
B) Any other single Internet application
C) All applications except movies and videos
D) All applications except online gaming

Question 6

Future growth in social networks should come from all of the following except:

A) Users in developed countries
B) Users in developing countries
C) Niche services that provide new forms of social networking
D) Apps that extend the utility of social networks

Question 7

Discuss whether the Facebook story illustrates that one person can indeed "change the world."

Question 8

Explain why privacy should or should not be a concern of social network users, and recommend a brief set of four privacy policies for a new social networking company.

Question 9

Discuss whether and why social networking is a passing fad or a permanent industry.