Deck 23: Big Data

Question 1

Which is the most important piece in Big Data systems?

A) Access to clean data
B) Massive computing power
C) Analysts to make sense of patterns
D) Sophisticated printing technology to illustrate patterns

Answer 1

Analysts to make sense of patterns

Question 2

Big data requires

A) A company to have huge servers
B) A company to have access to the cloud
C) Either A or B
D) Both A and B

Answer 2

Either A or B

Question 3

Which is NOT one of the three "V"s of Big Data?

A) Verification
B) Volume
C) Velocity
D) Variety

Answer 3

Verification

Question 4

The biggest impact of big data on businesses is

A) Increase in time spent on computers
B) Increase in profits
C) Decrease in overtime
D) Decrease in investment

Question 5

Which of the following track consumer behaviors to help marketers targeting efforts?

A) Smartphones
B) Smart televisions
C) Smart vehicles
D) Smart homes
E) All of the above
F) None of the above

Question 6

As with other technologies, the use and distribution of big data has the potential to endanger personal privacy. In your opinion, how much should companies have to disclose about the information they gather and retain about specific people?

Question 7

Most of the companies involved in big data are among the largest companies in the computing and information technology industries. Discuss whether the economies of scale in big data allow limit the application of big data to these large companies, or whether you also expect smaller companies to play a role in future years.