Question 1

Information stripped down to the bare facts and presented in bullet form is a/an __.&#10;A) fact sheet&#10;B) memo&#10;C) news brief&#10;D) news release&#10;E) pitch letter

Accepted Answer

A fact sheet is a document that provides key points or essential information on a particular topic, often organized in bullet points or concise paragraphs, making it easy to digest.

Question 2

Two types of fact sheets are __.&#10;A) informational and persuasive&#10;B) long and short&#10;C) news and background&#10;D) timely and evergreen

Accepted Answer

news and background&#10;

Question 3

Elements of a fact sheet do NOT include __.&#10;A) a lead paragraph&#10;B) a topic/subject line&#10;C) contact information&#10;D) content headings&#10;E) organizational identification

Accepted Answer

A fact sheet typically includes a topic/subject line, contact information, content headings, and organizational identification to provide concise and essential information about a topic, organization, or issue. A lead paragraph is more characteristic of articles or reports, where an introductory narrative sets the stage for the detailed content that follows.

Question 4

&#34;Breaker box&#34; is another term for a/an __.&#10;A) background fact sheet&#10;B) event listing&#10;C) media advisory&#10;D) news fact sheet&#10;E) pitch letter

Accepted Answer

The answer of &#34;Breaker box&#34; is another term for a/an...

Question 5

&#34;Press advisory&#34; is another term for a/an __.&#10;A) background fact sheet&#10;B) media alert&#10;C) news fact sheet&#10;D) pitch letter&#10;E) public advisory

Accepted Answer

A press advisory, also known as a media alert, is specifically designed to notify the press about an upcoming event, encouraging media coverage. It is not as detailed as a fact sheet or a pitch letter, which are used for different purposes such as providing in-depth information or persuading the media to cover a story, respectively.

Question 6

&#34;Tip sheet&#34; is another term for a/an __.&#10;A) background fact sheet&#10;B) media alert&#10;C) news fact sheet&#10;D) public advisory&#10;E) story idea memo

Accepted Answer

A "tip sheet" is often used to refer to a "story idea memo," which provides journalists with potential story ideas or angles.

Question 7

Ways a public relations practitioner can generate news for a client or organization do NOT include __.&#10;A) buy an ad&#10;B) give a speech&#10;C) hold a contest&#10;D) involve a celebrity&#10;E) issue a report

Accepted Answer

Buying an ad is not a method of generating news; it is a paid promotion, whereas the other options are ways to generate organic or editorial media coverage.

Question 8

A memo from a public relations writer to an editor or news director announcing an upcoming news conference is a __.&#10;A) letter to the editor&#10;B) news advisory&#10;C) photo opportunity&#10;D) pitch letter&#10;E) story idea memo

Accepted Answer

A news advisory is specifically designed to alert the media about an upcoming news conference or event, providing essential details such as the who, what, when, where, and why to encourage media attendance and coverage.

Question 9

A memo from a public relations writer to an editor or news director suggesting the topic for a feature story is a __.&#10;A) letter to the editor&#10;B) news advisory&#10;C) photo opportunity&#10;D) pitch letter&#10;E) story idea memo

Accepted Answer

The answer of A memo from a public relations writer...

Question 10

A visual chart showing various elements of a news fact sheet is called a/an __.&#10;A) factoid folio&#10;B) graphic organizer&#10;C) info wheel&#10;D) spider web

Accepted Answer

A graphic organizer is a visual and graphic display that depicts the relationships between facts, terms, and or ideas within a learning task. It is commonly used in various fields, including education and journalism, to organize information and help in understanding or analyzing subjects.

Question 11

You are public relations director for a school district. The likely format to invite reporters to interview a new head cook who used to run a restaurant in New York City is a __.&#10;A) background fact sheet&#10;B) media advisory&#10;C) news fact sheet&#10;D) public advisory&#10;E) story idea memo

Accepted Answer

The answer of You are public relations director for a...

Question 12

As public relations director for a school district, the likely format to invite reporters to a news conference to announce the selection of a new superintendent is a __.&#10;A) background fact sheet&#10;B) media advisory&#10;C) news fact sheet&#10;D) public advisory&#10;E) story idea memo

Accepted Answer

The answer of As public relations director for a school...

Question 13

Details about the content of an upcoming news conference should be included in the media memo inviting reporters to the conference.

Accepted Answer

The answer of Details about the content of an upcoming...

Question 14

An event listing is a brief announcement of upcoming activity for a community calendar.

Accepted Answer

The answer of An event listing is a brief announcement...

Question 15

A news fact sheet is a type of media memo.

Accepted Answer

The answer of A news fact sheet is a type...

Question 16

Another term for a media alert is a pitch letter.

Accepted Answer

The answer of Another term for a media alert is...

Question 17

Background fact sheets present capsulized bits of background information about an organization or its programs.

Accepted Answer

The answer of Background fact sheets present capsulized bits of...

Deck 9: Fact Sheet and Advisory