Deck 11: Broadcast News Release

Question 1

"Write for the ear" means that broadcast releases should be written in a tone that is __.

A) casual
B) conversational
C) formal
D) idiomatic
E) stylistic

Answer 1

conversational

Question 2

Which abbreviation is written appropriately for a news release for broadcast media?

A) PRSA
B) prsa
C) P-R-S-A
D) pee-ahr-ess-ay

Answer 2

P-R-S-A

Question 3

The best way to use quotations in news releases written for broadcast media is to __.

A) follow the same procedures as with releases for print media
B) paraphrase the quote
C) provide attribution following the quote
D) type quoted material in capital letters
E) type quoted material phonetically

Answer 3

paraphrase the quote

Question 4

A sound bite is also known as a/an __.

A) actuality
B) interview
C) lead
D) quotation
E) taped message

Question 5

Newsworthy information that public relations practitioners give to journalists is called ___.

A) branded journalism
B) fake news
C) information subsidy
D) secured placement

Question 6

A tape with unedited segments given to a television news director is called a/an __.

A) actuality
B) B-roll
C) interview-on-tape
D) video news release
E) voice over

Question 7

When typing pronouncers, accented syllables should be written __.

A) in all-capital letters
B) in bold-face type
C) in double parentheses
D) with an accent mark
E) with an underline

Question 8

According to Nielsen Media Research, what percentage of American television stations use VNRs each week?

A) zero
B) 25
C) 50
D) 75
E) 100

Question 9

Another term for "soft lead" is __ lead.

A) background
B) punch
C) set-up
D) statement
E) throw-away

Question 10

Pronouncers are appropriately used for __.

A) foreign words
B) place names
C) professional jargon
D) unfamiliar words from a dictionary or thesaurus

Question 11

News directors prefer fully packaged video news releases that need no editing.

Question 12

VNRs should include a written advisory and script along with the tape.

Question 13

Radio journalists do not appreciate actualities because they are difficult to edit into a radio news report.

Question 14

Organizations can extend the life of VNRs by posting them online.

Question 15

An information subsidy is newsworthy information packaged in a format the media can use.

Question 16

Secured placement is a euphemism for paying a television station to run a news piece.

Question 17

Explain the value of including pronouncers in news releases for broadcast media.

Question 18

Identify the reasons journalists are sometimes reluctant to use VNRs.