Deck 5: Researching and Refining Opportunities and Threats

Question 1

Define "research" :_______________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________

Answer 1

the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions

Question 2

The two types of data sources are: 1.)_______________________________ and 2.)___________________________.

Answer 2

secondary, primary

Question 3

When conducting in-depth interviews, a research has collected enough data when ____________________ is achieved.

Answer 3

saturation

Question 4

Explain the process of a focus group:

Question 5

Observational research is conducted by ______________________ and ________________________.

Question 6

Explain the difference between inductive and deductive qualitative data analysis:
______________________________________________________________________

Question 7

Quantitative researchers must either conduct a ___________________ or ___________________ the population of interest.

Question 8

Explain why a strategic communicator would research what critics or rivals would have to say about their client

Question 9

List the two major social science perspectives that should be considered when conducting communication research: 1.)_______________________________ and 2.)___________________________.

Question 10

The two main types of data that researchers collect for primary social science research are: 1.)_______________________________ and 2.)___________________________.

Question 11

Sampling strategies are based upon _____________________ or _______________________.

Question 12

List the four (4) Probability Sampling Techniques: 1.)_______________________________, 2.)___________________________, 3.)_____________________________ and 4.)____________________________.

Question 13

Explain why the snowball technique is effective for distribution of a survey via social media:

Question 14

Researchers measure 1.)_______________________________, 2.)___________________________, 3.)_____________________________ and 4.)____________________________ when conducting quantitative research.

Question 15

Give an example of a dichotomous survey question:

Question 16

Give an example of a scaled question:

Question 17

A variable that remains the same and is not manipulated when assessed or analyzed alongside another variable is called a(n):______________________ variable.

Question 18

A variable that is assessed or analyzed with how it changes alongside other variables is called a(n):______________________ variable.

Question 19

A content analysis can help a researcher evaluate public _________________ regarding a sport entity's _________________________.

Question 20

In social network analysis, connections are called ties. These ties can be operationalized as 1.)_______________________________, 2.)___________________________, or 3.)_____________________________.

Question 21

An _______________________ network is the network of one and a _____________________ network is a network made up of every possible connection within a defined population.

Question 22

Explain why centrality in a network is an important measurement

Question 23

Share an example of a research question

Question 24

Share an example of a hypothesis:

Question 25

Qualitative Methods includes which methods (circle all that apply):

A) Interviews
B) Experiments
C) Focus Groups
D) Surveys
E) Observation
F) Content Analysis

Question 26

Quantitative Methods includes which methods (circle all that apply):

A) Interviews
B) Experiments
C) Focus Groups
D) Surveys
E) Observation.
F) Content Analysis

Question 27

Qualitative data analysis results are reported as:

A) pie chart
B) thematic analysis
C) data points on a graph
D) a transcript

Question 28

Interviews should be:

A) in-depth
B) conversational
C) probing
D) all of the above

Question 29

Sampling frames are (circle all that apply):

A) Fair
B) Large
C) Random
D) Nonrandom
E) Consistent

Question 30

Secondary research is research that has already been conducted by others and helps shape your own primary research by shaping goals and objectives. Secondary research can help strategic communicators identify:

A) target audiences
B) budget planning
C) media buys
D) best communication channels
E) all of the above

Question 31

Reliability is the degree to which a measurement provides consistent data.

Question 32

Validity is the degree to which the researcher actually measures what they set out to measure.

Question 33

A content analysis examines the content of an artifact of interest to examine (circle all the apply):

A) bylines
B) framing
C) word frequencies
D) themes
E) entiment

Question 34

Which of the following can be examined using the content analysis method (circle all that apply):

A) presence
B) Absence
C) prevalence
D) sentiment
E) co-occurrence

Question 35

A sampling plan is not necessary for a quantitative content analysis.

Question 36

What is an acceptable level of intercoder reliability:

A) 10%
B) 60%
C) 20%
D) 70%

Question 37

Is social network analysis the same as a social networking site?
Circle one:

Question 38

What is a visual picture of a social network called?

A) Pie chart
B) Bar graph
C) Line graph
D) Sociogram

Question 39

Which (circle all that apply):

A) beliefs
B) attitudes
C) religion
D) intentions
E) gender
F) behaviors

Question 40

Match the method with the process (draw a line to connect the answers):

-content is surveyed to examine the presence or absence of certain material.

A) surveys
B) social network analysis
C) content analysis

Question 41

Match the method with the process (draw a line to connect the answers):

-reveals interrelation, connection, or co-occurrence
A. surveys
B. social network analysis
C. content analysis

Question 42

Match the method with the process (draw a line to connect the answers):

-researchers ask respondents a series of specific questions and bound the possible answers by offering the respondent a choice of specific responses

A) surveys
B) social network analysis
C) content analysis