Deck 12: Crisis Communication and Reputation Management in Sports

Question 1

What does it mean to say crisis communication is the lifeblood of crisis management?

Answer 1

No Answer.

Question 2

Crisis communication can be invaluable during a crisis because it can ______________.

Answer 2

Lessen reputational damage.

Question 3

Why are perceived violations of stakeholder expectations an important part of the definition of crisis?

Answer 3

No Answer.

Question 4

Are sports crises more likely to involve operational concerns or reputational concerns?

Question 5

Athlete reputational crises involve the two dimensions of _______________ and ____________.

Question 6

___________ is when you take actions to reduce the likelihood of a risk becoming a crisis.

Question 7

How has social media increased risk for organizations? Given an example to illustrate your point.

Question 8

How does a paracrisis differ from a crisis? Why does that difference matter to crisis managers?

Question 9

What is the difference between the refusal, recognition, and revision paracrisis response strategies?

Question 10

Why is the exact composition of the crisis team variable-can be different from crisis to crisis?

Question 11

Being quick is important with a crisis response. What is value of being quick and the risk with being quick?

Question 12

What does it mean to steal thunder in crisis communication?

Question 13

Why are pre-draft messages important during a crisis?

Question 14

In situational crisis communication theory (SCCT) what is the ethical base response and when should it be used in a crisis?

Question 15

The ____________ crisis response seeks to maximize benefits to/protection for victims and the organization in crisis.

Question 16

What type of response does situational crisis communication theory (SCCT) recommend when there are strong perceptions of organizational crisis responsibility-stakeholders feel the organization is responsible for the crisis?

Question 17

Why can denial make a crisis worse?

Question 18

When might a memorial be part of the post-crisis communication?

Question 19

How do fans make the sport crisis context unique?

Question 20

How do sponsors make the sport crisis context unique?

Question 21

How did the Ray Rice case illustrate the levels of crisis unique to the sport context?

Question 22

Why is social media identified as factor that affects the sport context for crisis communication?

Question 23

Any form of crisis communication will make the situation better.

Question 24

The negative outcomes from a crisis refer to the effects of the crisis on __________.

A) organizations
B) stakeholders
C) both A & B
D) none of the above

Question 25

Mourning can be part of which phase of a crisis?

A) pre-crisis
B) crisis response
C) post-crisis
D) none of the above

Question 26

Sports crises are more likely to threat the organization than to affect stakeholders.

Question 27

Shelby Houlihan was banned for the Olympics for a positive drug test. She said the positive drug test was from eating a burrito. If she is correct, his is an example of which type of ARC?

A) intentional and on the field
B) unintentional and on the field
C) intentional and off the field
D) unintentional and off the field

Question 28

A scansis is a unique crisis primarily because of ________________________.

A) anger
B) its name
C) values
D) moral outrage

Question 29

When unverified and negative information is circulating about an athlete, that is an example of the _________ paracrisis.

A) challenge
B) faux pas
C) misinformation
D) social media misuse

Question 30

When fans claim a team's use of a name is socially irresponsible, this is an example of the ___________ paracrisis.

A) challenge
B) faux pas
C) misinformation
D) social media misuse

Question 31

Crisis managers have the option to ignore a paracrisis and that might be an effective response.

Question 32

Two areas common on a crisis team are ______________________.

A) human resources and operations
B) operations and security
C) security and legal
D) legal and strategic communication

Question 33

Operational crises create the risk of __________ .

A) new regulations
B) surprises
C) physical harm
D) mistakes

Question 34

Suboptimal response are less effect than optimal responses because they __________.

A) are too short
B) do not address victim concerns
C) are too slow
D) defy logic

Question 35

Organizations have nothing to learn from a failure crisis communication effort.

Question 36

In the FIFA crisis example, the _____________ were the reason for change.

A) UN
B) fans
C) EU
D) sponsors