Deck 3: Communication and Media Studies

Question 1

The area related to Noam Chomsky

A)public relation
B)advertising
C)radio
D)media criticism

Answer 1

media criticism

Question 2

The knowledge -gap hypothesis was developed by

A)g.a.donohue
B)john paulik
C)wilbur schramm
D)david weaver

Answer 2

g.a.donohue

Question 3

What is Syntactics

A)the study of the language in use
B)the study of relationship among words
C)the study of human interactions
D)the relationship between words and sentences

Answer 3

the study of relationship among words

Question 4

The primary function of interpersonal communication is

A)reasoning
B)relationship building
C)to inform
D)to provide relaxation

Question 5

Feedback is considered as

A)conviction
B)motor action
C)description cycle
D)multilaterality

Question 6

The SMCR model of communication was devised by

A)shannon &weaver
B)david berlo
C)wilbur schramm
D)westley &mclean

Question 7

The Author of the book Communication Networks.

A)daniel belt
B)manuel castle
C)e.m.rogers & d.l.kincaid
D)andre gunder frank

Question 8

According to Wilbur Schramm which one of the following is a value free asset

A)culture
B)religion
C)technology
D)all the above

Question 9

According to Global Village concept of Marshall MacLuhan

A)electronic media can help the masses unite to effect change
B)maintain person to person relations
C)most of new technologies make people scattered
D)the electronic technologies would not be able to enlighten the masses

Question 10

The process of mass communication is not

A)asymmetrical
B)personal
C)anonymous
D)effected on a large scale

Question 11

Which of the communication has more emotional appeal

A)intrapersonal
B)interpersonal
C)group
D)mass

Question 12

Communication needs a

A)sender
B)receiver
C)channel
D)all the above

Question 13

Communication helps in

A)persuaution
B)entertainment
C)integration
D)all the above

Question 14

Which Model refers to Gatekeeper concept.

A)theadore newcomb\s
B)shannon &weaver\s
C)bruce westleys &mc leans
D)george gerbner

Question 15

Speaker-Speech-Audience are the elements of whose model of communication

A)claude shannon
B)aristotle
C)harold lasswell
D)wilbur schramm

Question 16

Who introduced the concept of Noise in Communication.

A)wilbur shramm
B)george gerbner
C)charles osgood
D)claude shannon &warren weaver

Question 17

Which theory is derived from the studies of Saussure and Pierce

A)mass society theory
B)hegemony theory
C)culture of semeotic theory
D)political economic media theory

Question 18

Mass Media are primarily moulders of society as well as reflectors of it according to

A)dennis mc quail
B)harold lasswell
C)wilbur schramm
D)george gerbner

Question 19

Which of the following is noise factor?

A)perceptual variation
B)external elements that hinders the process of communication
C)five senses
D)all the above

Question 20

The dependency theory was proposed by

A)defer
B)klapper
C)ball rockeach
D)defer& ball rockeach

Question 21

The Author of the book The Dynamics of Mass Communication

A)joseph a. devito
B)joseph r.dominic
C)denis mc quail
D)melvin l. deflour

Question 22

The Book written by Melvin L.Deflour

A)communication models
B)fundamentals of himan communication
C)communication and social change
D)communication studies

Question 23

Who developed the first paper for the mankind

A)the sumerians
B)the aryans
C)the mayans
D)the chinese

Question 24

Who invented TV?

A)alaxandar graham bell
B)john logie baird
C)francis jenkin
D)chaster carlson

Question 25

Who differentiated hot and cold medium

A)wilbur schramm
B)harold lasswell
C)marshall mc luhan
D)raymond williams.