Question 1

Marshall Mc Luhan considered -----------------as an extension of eye&#10;A)invention of tv&#10;B)invention of printing&#10;C)invention of cinema&#10;D)invention of radio

Accepted Answer

Marshall McLuhan considered the invention of printing as an extension of the eye because it significantly expanded the visual domain of literacy and knowledge, allowing for the widespread dissemination and consumption of visual information in printed form.

Question 2

Joseph Klapper proposed Reinforcement theory in&#10;A)1955&#10;B)1960&#10;C)1965&#10;D)1970

Accepted Answer

Joseph Klapper proposed the Reinforcement theory in 1960, which suggests that media reinforces existing beliefs and attitudes rather than changing them.

Question 3

The barriers which arise due to technological malfunctions is&#10;A)semantic barriers&#10;B)technical barriers&#10;C)personal barries&#10;D)physical barriers

Accepted Answer

semantic barriers&#10;

Question 4

------------------------------ is at the base of the human element in all models of communication&#10;A)intrapersonal communication&#10;B)interpersonal communication&#10;C)mass communication&#10;D)group communication

Accepted Answer

Intrapersonal communication is at the base of the human element in all models of communication because it involves communication with oneself, which is fundamental to understanding, processing, and engaging in all other forms of communication.

Question 5

According to the Pyramidal distribution of Mc Quail -------------is at the apex of Pyramid&#10;A)intrapersonal communication&#10;B)interpersonal communication&#10;C)mass communication&#10;D)group communication

Accepted Answer

According to the Pyramidal distribution of McQuail, mass communication is at the apex of the pyramid, indicating its broad reach and impact compared to other forms of communication.

Question 6

In a communication process sender is also known as&#10;A)receiver&#10;B)encoder&#10;C)channel&#10;D)decoder

Accepted Answer

In a communication process, the sender is also known as the encoder because they are responsible for encoding or converting the message into a communicable form (such as language, symbols, or gestures) to be transmitted to the receiver.

Question 7

In a communication process Receiver is also known as&#10;A)sender&#10;B)encoder&#10;C)channel&#10;D)decoder

Accepted Answer

In a communication process, the receiver is also known as the decoder because they interpret or decode the message sent by the sender.

Question 8

&#34;The Media do not do things to people rather people do things with media&#34; relate with&#10;A)the cultural theory&#10;B)uses and gratification theory&#10;C)symbolic interaction theory&#10;D)cultivation theory

Accepted Answer

The statement aligns with the uses and gratification theory, which suggests that individuals actively seek out media to fulfill specific needs or desires, such as entertainment, information, personal identity, and social integration. This perspective emphasizes the active role of the audience in selecting and using media to satisfy their needs.

Question 9

Communication is the transfer or conveying of meaning. This definition was given by&#10;A)claude shannon&#10;B)oxford dictionary&#10;C)charles osgood&#10;D)wilbur schramm

Accepted Answer

The definition of communication as the transfer or conveying of meaning is attributed to the Oxford Dictionary.

Question 10

Kinesics is the science of&#10;A)printing&#10;B)language&#10;C)writing&#10;D)body language

Accepted Answer

Kinesics is the study of how body movements and gestures serve as a form of non-verbal communication.

Question 11

Alphabetical writing was developed by&#10;A)chinese&#10;B)greeks&#10;C)romans&#10;D)persians

Accepted Answer

The answer of Alphabetical writing was developed by&#10;A)chinese&#10;B)greeks&#10;C)romans&#10;D)persians...

Question 12

The writing style developed by Sumerians is&#10;A)pictography&#10;B)cuneiform&#10;C)hieroglyph&#10;D)script

Accepted Answer

The answer of The writing style developed by Sumerians is&#10;A)pictography&#10;B)cuneiform&#10;C)hieroglyph&#10;D)script...

Question 13

_______________ added five vowels to the alphabets&#10;A)sumerians&#10;B)greeks&#10;C)romans&#10;D)persian

Accepted Answer

The answer of _______________ added five vowels to the alphabets&#10;A)sumerians&#10;B)greeks&#10;C)romans&#10;D)persian...

Question 14

____________________ developed the capital and small letters&#10;A)sumerians&#10;B)greeks&#10;C)romans&#10;D)persian

Accepted Answer

The answer of ____________________ developed the capital and small letters&#10;A)sumerians&#10;B)greeks&#10;C)romans&#10;D)persian...

Question 15

__________________ developed a kind of paper from papyrus plant&#10;A)chinese&#10;B)greeks&#10;C)romans&#10;D)persians

Accepted Answer

The answer of __________________ developed a kind of paper from...

Question 16

The development of printing technology was in&#10;A)15th century&#10;B)16th century&#10;C)17th century&#10;D)18th century

Accepted Answer

The answer of The development of printing technology was in&#10;A)15th...

Question 17

Movable types and mechanical printing press were invented by&#10;A)herman gundert&#10;B)benchamin bailey&#10;C)johan guttenberg&#10;D)none of these

Accepted Answer

The answer of Movable types and mechanical printing press were...

Question 18

The first book printed by Johan Guttenberg was on&#10;A)novel&#10;B)poetry&#10;C)religions&#10;D)culture

Accepted Answer

The answer of The first book printed by Johan Guttenberg...

Question 19

Telegraphy was invented in&#10;A)19th century&#10;B)16th century&#10;C)17th century&#10;D)18th century

Accepted Answer

The answer of Telegraphy was invented in&#10;A)19th century&#10;B)16th century&#10;C)17th century&#10;D)18th...

Question 20

Radio broadcasting began in&#10;A)1910&#10;B)1915&#10;C)1920&#10;D)1925

Accepted Answer

The answer of Radio broadcasting began in&#10;A)1910&#10;B)1915&#10;C)1920&#10;D)1925...

Question 21

TV telecasting began in&#10;A)1925&#10;B)1930&#10;C)1935&#10;D)1940

Accepted Answer

The answer of TV telecasting began in&#10;A)1925&#10;B)1930&#10;C)1935&#10;D)1940...

Question 22

_______________ has turned the world into a global village&#10;A)radio&#10;B)cinema&#10;C)tv&#10;D)internet

Accepted Answer

The answer of _______________ has turned the world into a...

Question 23

_________________ occurs when an individual sends and receives messages internally&#10;A)intrapersonal communication&#10;B)interpersonal communication&#10;C)mass communication&#10;D)group communication

Accepted Answer

The answer of _________________ occurs when an individual sends and...

Deck 4: Communication and Media History