Question 1

Which type of market is Levi strauss (jeans)?&#10;A)monopoly&#10;B)monopolistic competition&#10;C)oligopoly&#10;D)duopsony

Accepted Answer

Levi Strauss operates in a monopolistic competition market, where many firms sell products that are similar but not identical. This market structure allows for product differentiation, which is a key characteristic of the jeans market where Levi Strauss competes.

Question 2

A buyer searches information of product from&#10;A)internally&#10;B)external search only&#10;C)no search about product&#10;D)both internal and external search

Accepted Answer

A buyer typically uses both internal (memory, past experiences) and external (advertisements, reviews) sources to gather information about a product.

Question 3

What is Situational influence of buyer decision process?&#10;A)time&#10;B)perception&#10;C)location&#10;D)both a& c

Accepted Answer

Situational influence on the buyer decision process includes factors like time and location, which can affect how and when a purchase is made.

Question 4

Which Motive that influence where a person purchase product on a regular basis?&#10;A)patronage motive&#10;B)buying motive&#10;C)consumption motive&#10;D)none of these

Accepted Answer

Patronage motives are the reasons or motivations that influence where a person decides to make their purchases on a regular basis. These motives can include factors such as loyalty to a particular brand, store, or salesperson, convenience, service quality, and product selection.

Question 5

Which of the following involvesthe development of Graphic design for a product ?&#10;A)branding&#10;B)labeling&#10;C)packaging&#10;D)both b & c

Accepted Answer

The answer of Which of the following involvesthe development of...

Question 6

What is closely related with packaging and is used for identification, promotional and informational purpose?&#10;A)branding&#10;B)labeling&#10;C)grading&#10;D)packaging

Accepted Answer

Labeling is closely related to packaging and is used for identification, promotional, and informational purposes. It involves attaching labels to a product to provide important information to the consumer, including product usage, ingredients, and brand identity.

Question 7

Which activity coordinates advertising ,personal selling, sales promotion, publicity and packaging?&#10;A)promotion&#10;B)management&#10;C)marketing&#10;D)all of these

Accepted Answer

The answer of Which activity coordinates advertising ,personal selling, sales...

Deck 8: Marketing and Consumer Behavior