Deck 5: Scheme Objectives and Rural Market Segmentation

Question 1

One of the main objective of the National Crop Insurance Scheme is

A)Enhance the farm-level economy
B)Provide financial support to the farmers in the event of natural calamities
C)Development of irrigation facilities
D)None of the above

Answer 1

Provide financial support to the farmers in the event of natural calamities

Question 2

One of the main objective of the MGNREGA is

A)Enhance livelihood security in rural areas
B)Population stabilization, gender & demographic balance
C)Bridge gender and social disparities in elementary education
D)None of the above

Answer 2

Enhance livelihood security in rural areas

Question 3

How many days of guaranteed employment will be given in a financial year under MGNREGA?

A)No limit
B)200 days
C)365 days
D)100 days

Answer 3

100 days

Question 4

PradhanMantri Jan DhanYojana aims to provide:

A)universal access to banking facilities
B)housing facilities to the rural areas of India
C)minimum of 100 days employment to rural workers
D)None of the above

Question 5

A programme of the government which aims to transform rural poor youth into an economically independent and globally relevant workforce is:

A)Scheme of Fund for Regeneration of Traditional Industries (SFURTI)
B)A Scheme for Promoting Innovation, Industry and Entrepreneurship (ASPIRE)
C)DeenDayalUpadhyayaGrameenKaushalyaYojana (DDU GKY)
D)Coir UdyamiYojana

Question 6

A women oriented self-employment programme of the government include:

A)Mahila Coir Yojana
B)Coir UdyamiYojana
C)PradhanMantriFasalBimaYojana
D)None of the above

Question 7

A scheme that aims to provide connectivity by way of an all-weather road to the eligible unconnected habitations in the rural areas is:

A)PMEGP
B)PMGSY
C)ASPIRE
D)MGNREGA

Question 8

What is the Primary Objective of PMGSY?

A)To connect with unconnected habitations
B)To connect Villages with Towns
C)To connect Village roads with State highways
D)To connect district roads with National highways

Question 9

A programme that aims to promote innovation to further strengthen the competitiveness of MSME sector is:

A)SFURTI
B)ASPIRE
C)PMEGP
D)None of the above

Question 10

A scheme that aims to organize the traditional industries and artisans into clusters to make them competitive and provide support for their long term sustainability:

A)SFURTI
B)ASPIRE
C)PMEGP
D)DDUGKY

Question 11

An online trading platform for agricultural commodities in India:

A)eNAM
B)GPay
C)BHIM
D)PayPal

Question 12

The Market Promotion & Development Scheme(MPDA) was launched under

A)KVIC
B)Coir Board
C)National Small Industries Corporation Limited (NSIC)
D)National Institute for micro, Small and Medium Enterprises (NIMSME)

Question 13

A scheme that encourage farmers to adopt innovative and modern agricultural practices:

A)PradhanMantriFasalBimaYojana
B)PradhanMantri Gram SadakYojana
C)PradhanMantriFasalBimaYojana.
D)PradhanMantriKrishiSinchayeeYojana

Question 14

A scheme formulated with the vision of extending the coverage of irrigation and improving water use efficiency:

A)PradhanMantriFasalBimaYojana
B)PradhanMantri Gram SadakYojana
C)PradhanMantriFasalBimaYojana.
D)PradhanMantriKrishiSinchayeeYojana

Question 15

Which one of the following is not an objective of the PradhanMantri KrishiSinchayee Yojana (PMKSY) ?

A)To achieve convergence of investment in irrigation at the field level.
B)To expand cultivable area under irrigation
C)To improve on-farm water use efficiency to reduce wastage of water.
D)To protect farmers against crop failure due to natural calamities.

Question 16

When was Self Help Group introduced in India?

A)1996
B)2000
C)1980
D)1992

Question 17

Which of the following are the roles of Self Help Groups?

A)Income generation for poor
B)Access to banks for poor,financial inclusion
C)Social Upliftment of marginal sections
D)All of the above

Question 18

Self Help Group involves

A)Group of 5 to 20 people
B)Regular saving habits
C)Inter-lending within the group members
D)All of above

Question 19

Financial literacy is an integral part of which Mission?

A)PradhanMantri Jan DhanYojana
B)National Rural Health Mission
C)Sarva Shiksha Abhiyan
D)Swachh Bharat Abhiyan

Question 20

Which basis is used for geographic segmentation of rural areas?

A)density
B)land ownership
C)place of purchase
D)lifestyle

Question 21

For effective market segmentation, the market must be

A)Heterogeneous
B)Measurable
C)Isolated
D)None of the above

Question 22

Segmentation of a market requires the markets to be:

A)in urban areas only
B)in rural areas only
C)accessible
D)scattered

Question 23

Demographic segmentation in rural marketing is done on the basis of

A)Social class
B)Lifestyle
C)Land ownership
D)Occasion