Question 1

Women in Advertising in India are portrayed as ______over the decades.&#10;A)Successful woman and wife&#10;B)Successful housewife and mother&#10;C)traditional and stereo typical&#10;D)a working woman and model

Accepted Answer

Women in advertising in India have often been portrayed in traditional and stereotypical roles, emphasizing conventional gender roles and expectations.

Question 2

Sania Mirza and P.V. Sindhu in the advertising indicates that ____ in advertising.&#10;A)Breaking stereotype&#10;B)Successful women&#10;C)Sportswomen&#10;D)Working woman

Accepted Answer

Sania Mirza and P.V. Sindhu are both successful sportswomen who have broken stereotypes and achieved great success in their respective fields. They are both role models for young women and girls, and their presence in advertising indicates that women can be successful in any field they choose.

Question 3

Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________&#10;A)Childhood Obesity.&#10;B)Amusement.&#10;C)Entertainment.&#10;D)Fitness.

Accepted Answer

Fast food often contains high levels of calories, fats, and sugars, which can contribute to childhood obesity when consumed frequently, especially with the added incentive of toys or games that encourage repeat purchases.

Question 4

The advertisement made on century plywood & Honda Mobilo depicts ______&#10;A)Example of Independent senior citizens.&#10;B)Example of negative ad for citizens.&#10;C)Example of dependent citizens.&#10;D)Generation Gap.

Accepted Answer

The advertisement likely portrays independent senior citizens, showcasing their ability to live and manage their lives without relying on others.

Question 5

______________ is something that is done intentionally for a purpose & going beyond expectations of viewer.&#10;A)Brand Promoter.&#10;B)Honest Expression.&#10;C)Sign of Youth.&#10;D)Extreme Advertisement

Accepted Answer

Extreme Advertisement is characterized by actions that are intentionally done for a purpose, often aiming to go beyond the expectations of the viewer to create a memorable impact.

Question 6

_______Advertising tries to overlook in a way defies the social norm & culture of the region.&#10;A)Social Advertising.&#10;B)Racial Advertising.&#10;C)Political Advertising.&#10;D)Extreme & Controversial Advertising.

Accepted Answer

Extreme & Controversial Advertising often seeks to push the boundaries of what is considered acceptable in advertising, which can include defying social norms and cultural expectations.

Question 7

Katrina Kaif's Commercial of slice became famous because of her subtle seductive act in the advertisement which was known as __________&#10;A)Kamasutra.&#10;B)Aamsutra.&#10;C)Karmasutra.&#10;D)Humorous.

Accepted Answer

The correct answer is B) Aamsutra. This term was coined specifically for the Slice mango drink advertisement featuring Katrina Kaif, emphasizing the sensual pleasure of consuming the mango drink, akin to experiencing the joy of mangoes.

Question 8

Usually in Indian advertisement women are shown as _______________&#10;A)Childlike & Submissive.&#10;B)Independent&#10;C)Fearless&#10;D)Strong

Accepted Answer

In many Indian advertisements, women are often portrayed in a stereotypical manner, which includes being childlike and submissive. This reflects traditional gender roles and societal expectations rather than a progressive or empowered image.

Question 9

The advertisement like Gillet & old spice for males & santoor or fair & lovely for females are examples of ______&#10;A)Gender Bias.&#10;B)Social&#10;C)Moral.&#10;D)Religious.

Accepted Answer

These advertisements often perpetuate gender stereotypes, suggesting certain products are exclusively for men or women, hence demonstrating gender bias.

Question 10

_______________ refers to the paid for messages that attempts to transfer symbols into commodities to increase the possibilities of its purchase.&#10;A)Advertising&#10;B)Popular Culture&#10;C)Marketing&#10;D)Consumerism

Accepted Answer

Advertising is the process of paying for messages to promote or sell a product or service, often by transferring symbols into commodities to enhance their appeal and increase the likelihood of purchase.

Question 11

Advertising is almost always briefer than instances of ____________ culture.&#10;A)Rural&#10;B)Popular&#10;C)Urban&#10;D)Backward

Accepted Answer

The answer of Advertising is almost always briefer than instances...

Question 12

Popular culture and __________________share the use of same mass media method.&#10;A)Advertising&#10;B)Marketing&#10;C)Branding&#10;D)Sales Promotion

Accepted Answer

The answer of Popular culture and __________________share the use of...

Question 13

Ads presumably have an effect on the values and lifestyles of ____________.&#10;A)Brand&#10;B)Product&#10;C)Society&#10;D)Government

Accepted Answer

The answer of Ads presumably have an effect on the...

Question 14

________has an impact on people that can be negative as well as positive.&#10;A)Values&#10;B)Impressions&#10;C)Advertising&#10;D)Brand

Accepted Answer

The answer of ________has an impact on people that can...

Question 15

Advertising has played a valuable role to encourage recycling, energy conservation and much ecologically _____________behaviour.&#10;A)Negative&#10;B)Acceptable&#10;C)Positive&#10;D)Neutral

Accepted Answer

The answer of Advertising has played a valuable role to...

Question 16

More of the people from the richest to the poor will participate in the world's wealth through _________trading.&#10;A)Domestic&#10;B)National&#10;C)Global&#10;D)Statewise

Accepted Answer

The answer of More of the people from the richest...

Question 17

The emerging global economy will bring us into worldwide competition with significant _________________for both marketers and consumers.&#10;A)Advantages&#10;B)Disadvantages&#10;C)Aspects&#10;D)Changes

Accepted Answer

The answer of The emerging global economy will bring us...

Question 18

______________ advertising is the communication either supporting or opposing a candidate for the nomination to an office.&#10;A)Consumer&#10;B)Retail&#10;C)Political&#10;D)Business

Accepted Answer

The answer of ______________ advertising is the communication either supporting...

Question 19

The 2014 BJP campaign was effective, the slogan used was:&#10;A)Acche Din aane wale hai&#10;B)GaribiHatao&#10;C)Modi Wave&#10;D)Kamal aapkesaath

Accepted Answer

The answer of The 2014 BJP campaign was effective, the...

Question 20

____________ Advertising deals with domestic market that includes families and individuals.&#10;A)B2B&#10;B)Consumer&#10;C)Generic&#10;D)Brand

Accepted Answer

The answer of ____________ Advertising deals with domestic market that...

Question 21

The ____________ is the link between the wholesaler and consumer.&#10;A)Manufacturer&#10;B)Wholesaler&#10;C)Retailer&#10;D)Jobber

Accepted Answer

The answer of The ____________ is the link between the...

Question 22

Industrial advertising is _______________&#10;A)Factual&#10;B)Imaginary&#10;C)Uses Fear Appeal&#10;D)Humorous

Accepted Answer

The answer of Industrial advertising is _______________&#10;A)Factual&#10;B)Imaginary&#10;C)Uses Fear Appeal&#10;D)Humorous...

Question 23

Major changes have taken place in financial advertising due to ________________&#10;A)Lifestyle change&#10;B)Change in economy&#10;C)Liberalization Policy&#10;D)Public

Accepted Answer

The answer of Major changes have taken place in financial...

Question 24

____________ is one of the example campaigns of Industrial Advertising&#10;A)Global India&#10;B)Swachh Bharat&#10;C)Vande Bharat&#10;D)Skill India

Accepted Answer

The answer of ____________ is one of the example campaigns...

Question 25

Consumer advertising is advertising that is directed and future for domestic markets such as_____&#10;A)Individuals and families&#10;B)Producers&#10;C)Wholesaler&#10;D)Companies

Accepted Answer

The answer of Consumer advertising is advertising that is directed...

Deck 11: Advertising in India