Question 1

________are direct response television commercials which generally include a phone number or website&#10;A) Infomercials&#10;B) Phone-in programmes&#10;C) Advocacy ads&#10;D) Quick response ads

Accepted Answer

Infomercials are long-format television commercials, typically lasting longer than a typical commercial break, designed to promote and sell a product or service by providing detailed information, demonstrations, and a direct call to action, often including a phone number or website for viewers to respond to immediately.

Question 2

Objective of all advertisements is,&#10;A) Objectivity&#10;B) Timeliness&#10;C) Persuasion&#10;D) Infotainment

Accepted Answer

The primary objective of all advertisements is persuasion. Advertisements are designed to persuade or convince the audience to take some action, such as buying a product or service.

Question 3

An opportunity to deliver an advertising element to a Website visitor,&#10;A) Snippet&#10;B) Banner ads&#10;C) Pop-up ads&#10;D) Ad request

Accepted Answer

An ad request is a call made by a website to an ad server to deliver an advertising element to a visitor.

Question 4

Three common advertising appeals include&#10;A) Objectivity, timeliness and frequency&#10;B) Fear, sex, and humour&#10;C) Guilt, ego and enrichment&#10;D) Possessiveness, pride and social status

Accepted Answer

Fear, sex, and humor are widely recognized as common appeals in advertising, used to capture attention and provoke emotional responses.

Question 5

_______ are directed at a specialized and relatively small-sized target audience such as manufactures.&#10;A) Trade Advertising&#10;B) Industrial Advertising&#10;C) Consumer Advertising&#10;D) Corporate Advertising

Accepted Answer

Industrial Advertising is specifically aimed at manufacturers or other businesses that purchase goods or services used in the production process, making it the correct choice for targeting a specialized and relatively small-sized audience such as manufacturers.

Question 6

Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?&#10;A) Research&#10;B) Creativity&#10;C) Printing&#10;D) Buying

Accepted Answer

Printing is typically not an area of responsibility for people who work in an advertising agency. Agencies usually focus on research, creativity, and buying (media placements, for example), while printing is often outsourced to specialized companies.

Question 7

The most important element of &#34;marketing mix&#34; is&#10;A) The product&#10;B) The price of the product&#10;C) The advertising support&#10;D) A sound distribution network

Accepted Answer

The product is considered the most important element of the marketing mix because it is the central focus around which other elements like price, promotion, and place (distribution) are developed. Without a product or service that meets customer needs and expectations, other elements cannot compensate.

Question 8

Which one of the following is not a constituent of 'internal public' of any organization?&#10;A) Management cadre of the organization&#10;B) Workers' representatives of the organization&#10;C) Secretarial/clerical personnel of the organization&#10;D) Consumers and consumer groups

Accepted Answer

The 'internal public' of an organization refers to groups within the organization, such as employees, managers, and clerical staff. Consumers and consumer groups are considered part of the 'external public' as they are outside the organization.

Question 9

_________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.&#10;A) Personal selling&#10;B) Public relations&#10;C) Direct marketing&#10;D) Sales promotion

Accepted Answer

Direct marketing involves direct communications with carefully targeted individual consumers to obtain an immediate response, making it the correct choice.

Question 10

Corporate advertising concentrates on:&#10;A) Recruitment&#10;B) Organisational personality&#10;C) Brand personality&#10;D) Product personality

Accepted Answer

Corporate advertising focuses on promoting the overall image and identity of the organization, which is often referred to as the organizational personality.

Question 11

The first thing a reader notices in a printed advertising is the:&#10;A) Headline&#10;B) Illustration&#10;C) Copy&#10;D) Format

Accepted Answer

The answer of The first thing a reader notices in...

Question 12

An account in advertising parlance:&#10;A) The budget earmarked for a campaign&#10;B) A client&#10;C) Giving an account of Ad campaign strategy&#10;D) A report of the account executive to the creative team

Accepted Answer

The answer of An account in advertising parlance:&#10;A) The budget...

Question 13

U. S. P. (Unique Selling Proposition) means:&#10;A) A product that can sell&#10;B) A feature similar to that of the competitor's product/band&#10;C) A feature present only in one product/brand&#10;D) A feature that can not be altered

Accepted Answer

The answer of U. S. P. (Unique Selling Proposition) means:&#10;A)...

Question 14

The 'heart and soul' of an Ad. Agency is&#10;A) Media department&#10;B) Account department&#10;C) Creative service department&#10;D) Finance department

Accepted Answer

The answer of The 'heart and soul' of an Ad....

Deck 5: Advertising and Promotion: Understanding the Decision Process and Strategies