Deck 2: Advertising Terminology and Strategies: Part B

Question 1

The total number of a target group from which researchers take samples is called,

A) Stratified group
B) Universe
C) Public
D) Internal Public

Answer 1

Universe

Question 2

In ad world electrical goods, often kitchen equipment such as washing machines, fridges, cookers are termed as,

A) White Goods
B) Electronic Goods
C) Equipments
D) Power goods

Answer 2

White Goods

Question 3

______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.

A) Market
B) Strategic
C) Consumer
D) Evaluative

Answer 3

Evaluative

Question 4

Which among them is not a function of advertising;

A) Increase sales
B) Increase in per-capita use
C) Increase the annual income of the consumer
D) Eliminate seasonal fluctuations

Question 5

Price, _____, _____and Physical distribution are the four main elements in marketing.

A) Product, Sales
B) Sales, Advertising
C) Product, Promotion
D) Promotion, Purchasing

Question 6

The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :

A) Creative process
B) Brainstorming
C) Dilemma
D) Ambiguous idea

Question 7

Identify the theory not considered as theories of advertising;

A) Stimulus Response Theory
B) The Starch Model
C) DAGMAR Model
D) Cultivation Theory

Question 8

Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as,

A) Brand Loyalty
B) Unique Image
C) Selling Property
D) Brand Image

Question 9

Advertisements try to discourage young people from using drugs or tobacco or encourage people to adopt safer, healthier lifestyles, are examples of ______ Ads

A) Institutional Ads
B) Informational Ads
C) Consumer Ads
D) Impressive Ads

Question 10

Advertisements from organizations, sending message intended to influence a targeted audience is called,_____________

A) Image Advertising
B) Product oriented advertising
C) Advocacy advertising
D) Agenda setting ads

Question 11

Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profit organisations?

A) Attracts attention
B) Designed to educate
C) Designed to shock
D) All of the above

Question 12

Digital convergence enabled to use GPS in advertising schemes; what is GPS?

A) Global Positioning System
B) Geographic Positioning System
C) Geographic Projection System
D) General Production System

Question 13

The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:

A) Regulatory rules
B) Legal intervention
C) Response to the increasing demand for more socially responsible marketing communication
D) All of the above

Question 14

Personal selling is commonly used for which of the following purposes?

A) Building up buyer\s preferences
B) Pressurising the customer into making a decision
C) Developing customer convictions and feelings about a product and company
D) All of the above

Question 15

_______refers to the images in advertising that depict stereotypical gender roles and displays

A) Male female ratio
B) Gender Ads
C) Gender Images
D) Stereotypes

Question 16

What are the major advantages of an effective integrated advertising campaign?

A) Impact
B) Precision of message
C) Cultivation of customer relationships
D) All of the above

Question 17

Rational appeals are those that use factual presentations to appeal to which part of the audience's attitudes?

A) Affective attitudes
B) Cognitive attitudes
C) Cultural attitude
D) All of the above

Question 18

__________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.

A) Infotainment
B) Branded content
C) Brand distinction
D) Content selection

Question 19

The job to make observations and predictions in changes of new or existing cultural trends for advertisements is,

A) Cultural Research
B) Trend setting
C) Culture hunting
D) Cool hunting

Question 20

Copy testing is a specialized field of marketing research that determines an ad's effectiveness among consumers. It is also known as,

A) Post-testing
B) Copy tasting
C) Pre-testing
D) Primary testing

Question 21

The form of advertising in which the purchaser pays only when there are measurable results, is;

A) Performance-based advertising
B) Reality marketing
C) Consumer side advertising
D) Quick response ads

Question 22

The word 'advertising' is originated from;

A) Latin
B) French
C) German
D) Greek