Question 1

A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.&#10;A) Micromarketing&#10;B) Niche marketing&#10;C) Mass marketing&#10;D) Segment marketing

Accepted Answer

Niche marketing is the correct answer because it involves targeting a specific, well-defined segment of the market. This approach is used when a company focuses on sub-segments with unique characteristics that are looking for a particular mix of benefits, which is exactly what the question describes.

Question 2

If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?&#10;A) Newspapers&#10;B) Television&#10;C) Direct Mail&#10;D) Radio

Accepted Answer

Newspapers offer flexibility in terms of ad size and placement, timeliness with daily publications, good local market coverage through local editions, broad acceptability as a trusted source of information, and high believability due to their editorial context.

Question 3

What is the name of the first ad agency established in India?&#10;A) Ogilvy and Mather&#10;B) Indian Advertising Agency&#10;C) Modern Publicity Company&#10;D) India's Advertising Company

Accepted Answer

Indian Advertising Agency&#10;

Question 4

The total delivery of a media schedule during a specified time period is called,&#10;A) Time Rating&#10;B) Gross Rating Point&#10;C) Average Rating Point&#10;D) Frequency

Accepted Answer

Gross Rating Point (GRP) measures the total delivery or exposure of a media schedule during a specified time period. It is a standard measure in advertising that indicates the weight or impact of a media campaign.

Question 5

The last stage in the selling process is the ________________ stage.&#10;A) Approach&#10;B) Handling objections&#10;C) Closing&#10;D) Follow-up

Accepted Answer

The last stage in the selling process is the follow-up stage, where the salesperson ensures customer satisfaction and maintains the relationship for future sales opportunities.

Question 6

An unbound booklet consists of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths is a ______&#10;A) Pamphlet&#10;B) Handbill&#10;C) Poster&#10;D) Flier

Accepted Answer

A pamphlet is typically an unbound booklet made from a single sheet of paper that's printed on both sides and folded in various ways, such as in half, in thirds, or in fourths, to create a small booklet.

Question 7

Expand 'TRP'.&#10;A) Television Reader Poll&#10;B) Television Rating Poll&#10;C) Television Rating Points&#10;D) Television Rating Programme

Accepted Answer

Television Rating Points (TRP) is a tool provided to judge which programs are viewed the most. This gives an index of the choice of the people and shows the popularity of a particular program.

Question 8

Very long TV commercials providing detailed information about a product or service. Such programmes are called,&#10;A) Infotainments&#10;B) Infomercials&#10;C) Commercials&#10;D) Paid Programmes

Accepted Answer

Infomercials are extended TV commercials that provide detailed information about a product or service, often including demonstrations and testimonials.

Question 9

When a seller of a product requires that its dealers not handle competitors' products, the seller's strategy is called:&#10;A) Multilevel distribution&#10;B) Prohibitive retailing&#10;C) Exclusive dealing&#10;D) Bonded partnering

Accepted Answer

Exclusive dealing is a strategy where a seller requires that its dealers do not handle competitors' products, creating an exclusive arrangement between the seller and the dealer.

Question 10

Which of the following terms is similar to the term &#34;marketing logistics?&#34;&#10;A) Channel of distribution&#10;B) Vertical integration of distribution&#10;C) Physical distribution&#10;D) Horizontal distribution

Accepted Answer

"Marketing logistics" is similar to "Physical distribution" as both terms refer to the process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption to meet customer requirements.

Question 11

A short and striking or memorable phrase used in advertising is called,&#10;A) Logo&#10;B) Brand image&#10;C) Slogan&#10;D) Sign

Accepted Answer

The answer of A short and striking or memorable phrase...

Question 12

Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of,&#10;A) Flash Ads&#10;B) Interstitial&#10;C) Pop ups&#10;D) GIF Animations

Accepted Answer

The answer of Animated screens, often ads that pop up...

Deck 8: Marketing Terminology