Question 1

An outdoor medium transporting to different locations carrying ads, is an example of,&#10;A) Mobile Billboard&#10;B) Dynamic ad&#10;C) Media Vehicle&#10;D) Transport Ad

Accepted Answer

Mobile Billboards are advertising displays that are attached to vehicles, which transport them around to different locations, thereby reaching a wider audience.

Question 2

What termed as consumer perception?&#10;A) Consumer receives, organize, and interprets an ad&#10;B) Consumer identifies and compare a product with the competitors product&#10;C) The attitude of a consumer to a newly launched brand in the market&#10;D) The method of distinguishing products of different companies

Accepted Answer

Consumer perception refers to the process by which a consumer receives, organizes, and interprets information, such as advertisements, to form a meaningful picture of a product or brand.

Question 3

POP is an abbreviation of;&#10;A) Purchase of Product&#10;B) Property of Product&#10;C) Point of Purchase&#10;D) Priority of Purchase

Accepted Answer

POP stands for Point of Purchase, which refers to the place where a sale is made, often used in marketing and retail to describe the location or medium through which products are sold to consumers.

Question 4

A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,&#10;A) Leaflets&#10;B) Handbills&#10;C) Fliers&#10;D) Posters

Accepted Answer

Handbills are small sheets of paper that carry advertisements and are distributed by hand, often featuring simple designs and printed in monochrome, fitting the description provided.

Question 5

The entire target population in a market research is called,&#10;A) Sample&#10;B) Stratified Sample&#10;C) Audience&#10;D) Universe

Accepted Answer

The entire target population in a market research is referred to as the "Universe." This term encompasses all potential participants or subjects relevant to the study.

Question 6

Group of people who are NOT necessarily part of a particular organization is referring to:&#10;A) External publics&#10;B) Internal publics&#10;C) International publics&#10;D) Local publics

Accepted Answer

External publics refer to individuals or groups outside of an organization that are still affected by its decisions and actions, distinguishing them from internal publics who are part of the organization.

Question 7

One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:&#10;A) Attending&#10;B) Persuasion&#10;C) Perception&#10;D) Presenting

Accepted Answer

Persuasion is the process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using written, spoken words or visual tools to convey information, feelings, or reasoning, or a combination thereof.

Question 8

Identify the largest advertiser.&#10;A) Wal-Mart&#10;B) General Motors&#10;C) Procter & Gamble&#10;D) Xerox

Accepted Answer

Procter & Gamble is known to be the largest advertiser globally, consistently spending billions of dollars annually on advertising and marketing across its vast array of consumer goods.

Question 9

The cost of advertising for most products is especially high during _____.&#10;A) Peak seasons&#10;B) Morning news shows&#10;C) Prime-time programs&#10;D) Late-night programming

Accepted Answer

Prime-time programs have the highest advertising costs because they reach the largest audience.

Question 10

Which is NOT TRUE in comparing journalism and public relations?&#10;A) Public relations is broader in scope&#10;B) Journalists are advocates for causes, while PR practitioners are objective&#10;C) PR uses more &#34;channels&#34; than journalists&#10;D) Objectives are different for PR practitioners; communication activity is a means to an end

Accepted Answer

Journalists aim to be objective and report news without bias, whereas PR practitioners advocate for their clients or organizations. This makes choice B incorrect as it inaccurately reverses the roles of journalists and PR practitioners.

Question 11

The following is the functions of advertising, Except;&#10;A) Persuasion&#10;B) Perception&#10;C) Reminder&#10;D) Selling

Accepted Answer

The answer of The following is the functions of advertising,...

Question 12

Keeping consumers thinking about the product is the objective for which type of advertising?&#10;A) Informative advertising&#10;B) Psychological advertising&#10;C) Reminder advertising&#10;D) Persuasive advertising

Accepted Answer

The answer of Keeping consumers thinking about the product is...

Question 13

No matter how big the advertising budget, advertising can succeed only if commercials:&#10;A) are economically feasible&#10;B) gain attention and communicate well&#10;C) are acceptable on a global level&#10;D) are artistically pleasing

Accepted Answer

The answer of No matter how big the advertising budget,...

Question 14

'Merchandise allowance' is a term for:&#10;A) Display materials&#10;B) Coupon costs&#10;C) Free product&#10;D) Postage costs

Accepted Answer

The answer of 'Merchandise allowance' is a term for:&#10;A) Display...

Question 15

According to Rossiter and Percy samples can be delivered by how many different methods:&#10;A) 8&#10;B) 7&#10;C) 5&#10;D) 16

Accepted Answer

The answer of According to Rossiter and Percy samples can...

Question 16

Which of these is not a sales promotion technique?&#10;A) Coupon&#10;B) Questionnaire&#10;C) Bonus pack&#10;D) Loyalty card

Accepted Answer

The answer of Which of these is not a sales...

Deck 9: Advertising and Promotion