Deck 2: Copywriting and Marketing

Question 1

Compared to adults, ___________ are less capable of processing product information.

A)Women
B)Executives
C)Children
D)Youth

Answer 1

Children

Question 2

Good copywriters will always focus on:

A)What benefits you will enjoy as the purchaser, not what features we, as the company, are providing.
B)What benefits you will enjoy as the purchaser,
C)Clients benefits
D)Features of products

Answer 2

What benefits you will enjoy as the purchaser, not what features we, as the company, are providing.

Question 3

What is Subheadline?

A)Detailed explanation of the printed ad copy to convince the reader
B)Short sentences that interesting, and often made like a rhymes that are useful for attracting attention and at the same time can be remembered by the reader
C)Complete information from the title that can explain the sentence in the ad title
D)Main information of the printed ad copy

Answer 3

Complete information from the title that can explain the sentence in the ad title

Question 4

What should a press release start with?

A)An explanation of the topic
B)Catchy heading
C)Contact details of the company
D)A web address

Question 5

science of producing written content for a company, person or product to sell or convince consumers to act

A)rhetorical appeals
B)published
C)copywriting
D)collateral

Question 6

An important Element of a radio Ad is

A)The voice quality of the speaker
B)Set Design
C)Costumes
D)Production

Question 7

A copywriter generally works as a part of ________ team.

A)Marketing
B)Advertising
C)Creative
D)Logistic

Question 8

______ is known as the mental shortcuts that ease the cognitive load of making a decision.

A)Heuristic
B)Picture Prompt
C)Creative Aerobics
D)Imagination

Question 9

Characteristics of a copywriter:

A)Creative
B)Creative, Smart, Good Communicators, Congenial
C)Creative and Smart
D)Creative Smart and Good Communicators

Question 10

Under A Hierarchy - of - Effects Model of Creative Elements, which hierarchy includes Body Copy in it:

A)Attention
B)Interest
C)Desire
D)Action

Question 11

A brief should inform about the:

A)Solutions only
B)Give direction only
C)Details of sales
D)Problem/challenge of the customer.

Question 12

Young's creative process: __

A)Immersion - digestion - incubation - illumination - verification
B)Digestion - incubation - illumination - verification - immersion
C)Digestion - incubation - illumination - immersion - verification
D)Illumination - immersion - verification- digestion - incubation

Question 13

Marketing brief is a:

A)Document outlining the questions about markets
B)Document outlining the questions about customers
C)Document outlining the questions about markets and customers
D)Document outlining the expectations by a company's marketing team regarding a advertising campaign. The marketing team can clearly define what they want the creative team to create.

Question 14

copywriting is the art of spreading marketing information through

A)Various media
B)letters
C)door to door
D)vendors

Question 15

A pre-writing technique where you write for a set period of time, in sentence form, whatever comes to mind

A)Freewrite
B)brainstorm
C)draft
D)paragraph

Question 16

_____________ is about thinking of challenges visually so as to better comprehend the issue.

A)Visualization
B)Desirability
C)Dreams
D)Creative thinking

Question 17

A psychological basis that motivates the viewer toward the advertiser's goals by titillating the viewer with actual or suggested nudity

A)Sex appeal
B)Rational appeal
C)Emotional appeal
D)Personal appeal

Question 18

Pathos appeals to which of the following?

A)Morals
B)Data
C)Emotions
D)Evidence

Question 19

What type of stories dig deeper into the "Why" behind the "What"?

A)Feature Stories
B)Investigative Stories
C)Event Stories
D)Updates

Question 20

Which part of the plot ties up loose ends?

A)climax
B)resolution
C)falling action
D)rising action

Question 21

Good copywriting is about highlight the benefits not the...

A)profit
B)risk
C)Features
D)Cost

Question 22

regular __________ should be conducted to maintain good rapport between the client & agency

A)parties
B)breaks
C)fights
D)meetings

Question 23

This rule that journalists abide by, attempts to answer six questions with their reporting.

A)Five W's and H Rule
B)The Rule of Thirds
C)Five H's and W
D)Sunny 16 Rule

Question 24

Which of the following provides informational or educational articles?

A)Magazine advertising
B)Magazine content
C)Fliers
D)Social Media