Deck 5: Advertising and Communication

Question 1

The word brief (from the Latin "brevis") means:

A)Long
B)Very Long
C)Short
D)Nice

Answer 1

Short

Question 2

This type of lead tells the audience vital details of the story immediately and are usually used for breaking news.

A)Hard Lead
B)Soft Lead
C)Shotgun Lead
D)Non-news Lead

Answer 2

Hard Lead

Question 3

Which of the following is the function of a Left Brain__________?

A)Specialize in Text
B)Specialize in Context
C)Simultaneous
D)Synthesize big picture

Answer 3

Specialize in Text

Question 4

The most popular social media platform for magazine media is…

A)Facebook
B)Twitter
C)SnapChat
D)Instagram

Question 5

How long should the incubation period should be?

A)At least a week
B)Unspecified
C)Some months
D)Between 2 - 3 weeks

Question 6

The attributes of senior citizens are

A)Physical conditions
B)Keep message direct
C)Special needs
D)Using of floral language

Question 7

One of the type of TV ads that have a function to share the important information or case from the institution to the public is called ?

A)Political Ad
B)Public Service Ad
C)Spot Ad
D)Sponsorship Ad

Question 8

What is the different between Spot and Promo Ads ?

A)Spot is the type of TV ad that has a commercial purpose & mostly has a short duration and Promo Ad is the type of TV ad that consist of program or event teaser & not aiming to sell some product or service.
B)Spot is the type of TV ad that consist of single or collaboration sponsor and Promo Ad is the type of TV ad that aiming to provide important information about some topic to the public.
C)Spot is the type of TV ad that has a short duration and Promo Ad is the type of TV ad that be done by some institution.
D)Spot is the type of TV ad that have a function to increase a certain number of viewers in TV program and Promo ad is the type of TV ad that does not have a commercial purpose to increase certain sales.

Question 9

Unfair judgement of people based on looks, belief, or ethnic background.

A)Biased
B)Prejudice
C)Stereotype
D)Claim

Question 10

An advertising brief is a:

A)Summary document
B)Summary document providing information about the expectations associated with an advertising campaign so all parties know what is expected of them.
C)Summary document providing information about the expectations of clients
D)Research documents

Question 11

Copywriting, Illustration and.... Are the three activities of creativity in advertisement.

A)Jingles
B)Caption
C)Taglines
D)Layout

Question 12

If we make a creative brief, it must be contain by several things, except

A)Key Insight
B)Media Consideration
C)Target Audience
D)Body Copy

Question 13

According to the format approach, there is a radio ad copy that have a function to describing some information and usually used for public service ads. What is the name of that radio ad copy?

A)Humor
B)Direct Selling / Description
C)Testimonial
D)Educational

Question 14

A storyboard for TV Ads must be consist by several things, except

A)Audio - Visual Elements
B)Illustration / Photo / Sketch
C)Text
D)Target Audience

Question 15

In advertising, copy refers to the:

A)Text, or words, used in an advertisement.
B)Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text
C)Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits to the headline and greater concept, in the instance of a print ad.
D)Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits

Question 16

A simple definition is that creativity is:

A)the ability to think
B)the ability to imagine
C)the ability to invent something new
D)The ability to think, imagine or invent something new

Question 17

What is the meaning of "Built In" in TV Ads ?

A)An advertising with a form of writing that appears on the screen to explain about a product.
B)An advertisement that fills a portion of a segment in a TV program and usually equipped with some demo or tutorial to using the product.
C)The advertising that usually used as a property stage.
D)An advertisement that delivered by the host in the middle of program or event.

Question 18

The steps an artist takes to create a work of art is

A)the thinking process
B)the creative process.
C)the creative steps.
D)the thinking steps.

Question 19

The opening line of a story that has the most important information is called....

A)The headline
B)The introduction
C)The Explanation
D)The Lead

Question 20

When you have a big story with a lot of elements, its best to use ___________________ to plan your story.

A)The Lead Sentence
B)The Inverted Pyramid
C)The Maestro Method
D)The Five News Values

Question 21

The Power of Associations:

A)The most basic way to make people care
B)Is used for Forming an enterprise
C)The most basic way to make people care is to form an association between something they don't care about and something they do.
D)Hardly used in creative strategy development

Question 22

What is In-Up-Down-Out means ?

A)The voice of a conversation that is carried out directly in front of the microphone to create the impression of an indirect conversation (from a distance)
B)The increment of sound gradually, from slowly then getting louder
C)The music in radio ad goes into standard volume and then decreases, and disappears
D)The music in radio ad goes into a standard volume and then becomes the background of the ad

Question 23

People who identify as left-brain thinkers 

A)Might feel that they have strong math and logic skills
B)Feel that their talents are more on the creative side of things.
C)They are No brainer
D)They have Low IQ

Question 24

Those who profess to be right-brain thinkers

A)Might feel that they have strong math and logic skills
B)Feel that their talents are more on the creative side of things.
C)They are No brainer
D)They have Low IQ

Question 25

How do salesman create clear, concise and compelling conversation?

A)they talk very fast, impatient and a bad listener
B)they don't care of their customers, they just want to deliver their messages
C)They only focus on selling the product
D)a good listeners, calm, each story trimmed to excess, and create bonding with customers