Deck 10: Advertising and Marketing

Question 1

____ defined global advertising as "international ads which are addressed to multicultural audiences"

A)Dozmal & kernan (1993,p.1)
B)Dozmal (1993)
C)Kernan (1993)
D)Dozman & kernan (1990)

Answer 1

Dozmal & kernan (1993,p.1)

Question 2

_____ advertising means international advertising which are addressed to multi cultural audeinces

A)Global
B)Local
C)National
D)Global + local

Answer 2

Global

Question 3

Digital media & advertising will overtake ____

A)Broadcast advertising
B)Print advertising
C)Television advertising
D)Email advertising

Answer 3

Broadcast advertising

Question 4

Political environment determines _______

A)The policies & trade relations of any country
B)Social class distribution
C)Media availability
D)Political party

Question 5

Cvd stands for ___

A)Cultural value difference
B)Cultural value digitalisation
C)Control value difference
D)Control value digitalisation

Question 6

Environmental analysis includes ____

A)Ideologies
B)Geogrpahical,economical,political
C)Scriptures
D)Marketing & finance

Question 7

Brand dove ads are example of ___ ads

A)Personalised
B)Digital
C)Global
D)Common

Question 8

"Think Globally, Act Locally" is a global advertising strategies and local advertising programs under ______________________ of international marketing decision.

A)Standardization drawbacks
B)Advertisement regulations
C)Standardization benefits
D)Typical responses

Question 9

In advertisements we generally see a warning for cigarettes that "smoking is injurious to health". It's an example of ___

A)Advertising
B)Monopoly in market
C)Legal environment
D)Entertainment

Question 10

Advertising is generally criticized because the cost involved in making ads are generally__________________

A)High
B)Low
C)Medium
D)Equal to production

Question 11

Which of the following brand is an Indian brand

A)Samsung
B)Sony
C)Tata
D)Nestle

Question 12

Mass culture is also known as :

A)Public culture
B)Popular culture
C)Media culture
D)Traditional culture

Question 13

Which P stands for Marketer's budget

A)Product
B)Price
C)Purse Strings
D)Policy

Question 14

One P ethically groups need to follow

A)Place
B)Policy
C)Promotion
D)Privacy

Question 15

Culture means:

A)Set of people
B)Set of human behaviour
C)Religious ideologies
D)Set of values, beliefs and customs

Question 16

Which are the additional 5 P's of Social Marketing?

A)Policy, Politics, Partnership, Public, Purse strings
B)People, Policy, Process, Purse string, politics
C)Process, Politics, Public, Physical Evidence, Policy
D)People, Politics, Physical Evidence, Policy, Partnership

Question 17

In Social Marketing, the Price should not be too ____ and too _____.

A)High, Low
B)Good, Bad
C)Up, Down
D)More, Less

Question 18

One of the basic and important aspects to be considered in the product element of social marketing is:

A)Research
B)Pricing
C)People
D)Funds

Question 19

In the promotion of a social marketing programme one of the important elements that can have a long standing effect is :

A)Reach
B)Slogan
C)Satellite Channels
D)Money

Question 20

An event of creating awareness about global warming and importance of tree plantation done by any company is a part of:

A)Direct Marketing
B)Public Relations
C)Social Marketing
D)Event Management

Question 21

To gain ease of access to a remote village and more convenience in conducting a social marketing event one has to forge well:

A)Partnership
B)Political connection
C)Money
D)Public Relations

Question 22

The criticism of advertising is advertising can make ____ and ____ effect on the society.

A)Positive and negative
B)Persuading and convincing
C)Fraud and pretentious
D)Only on young and women

Question 23

____ is known as approach of advertisement.

A)Appeal
B)Criticism
C)Persuasion
D)Gender bias

Question 24

The relationship of advertising to ______is perceived as criticism on advertising.

A)Materialism
B)FMCG products
C)New products
D)Old people