Deck 6: Social Media and Marketing

Question 1

_________ name of the Hosting Company that is used for all external consumerfacing sites?

A)Verizon
B)HP
C)Rackspace
D)none of these

Answer 1

Rackspace

Question 2

________ is the new content management tool for SWEET ?

A)Sitecore
B)CMS Lite
C)Sharepoint
D)none

Answer 2

Sitecore

Question 3

Social networks are organized primarily around __________.

A)brands
B)people
C)discussions
D)interests

Answer 3

people

Question 4

Which social network is considered the most popular for social media marketing?

A)Twitter
B)Facebook
C)Linkdin
D)Whats App

Question 5

What is the name for Facebook`s ranking algorithm?

A)Like Rank
B)Face rank
C)Page rank
D)Edge rank

Question 6

Which of the following is an important aspect of creating blogs and posting content?

A)Using a witty user name
B)Posting at least once a month to the blog
C)Social Media Optimization
D)All of the above

Question 7

What is meant by "micro-blogging"?

A)Blogs which are posted by companies, not individuals
B)Blogs with limited individual posts, limited by character count typically
C)Blogging from mobile devices
D)All of the above

Question 8

What is "social media optimization"?

A)Creating content which easily creates publicity via social networks
B)Writing clear content
C)Creating short content which is easily indexed
D)Hiring people to create content for social networks

Question 9

What would the marketing budget section of a marketing plan detail?

A)The cost to write the plan
B)The marketing personnel job descriptions
C)The expected costs for each ad campaign based on the delivery method
D)None of the above

Question 10

What is the name of Facebook's analytic package?

A)Princeps
B)Viewership
C)Discover
D)Insights

Question 11

How does creating a social network marketing plan differ from a traditional marketing plan?

A)The brand image should be completely different for social marketing
B)The staff requirements and skill sets for social marketing are different
C)Other than the method of delivery, a marketing plan either way will be similar
D)None of the above

Question 12

Which of the following is functions of social media for business?

A)Are you participating in the conversation and sharing?
B)Are you listening and monitoring what is being said about you?
C)Both A and B
D)None of the above