Deck 2: Understanding Social Class, Customer Relationships, and Management Skills: A Comprehensive Guide

Question 1

Social class is indicated by ________variables.

A)Single
B)Several
C)Known
D)None .

Answer 1

Several

Question 2

Process of manage information about customers to maximize loyalty is said to be

A)company relationship management
B)supplier management
C)retailers management
D)customer relationship management

Answer 2

customer relationship management

Question 3

In buyer decision process, percentage of potential customers in a given target market is called

A)customer funnel
B)company funnel
C)marketing funnel
D)retailers funnel

Answer 3

marketing funnel

Question 4

Aggregate value of customer's base is classified as

A)shareholder value
B)base value
C)retention value
D)marketers base value

Question 5

Record which is based on business customers past purchases, sales price and volumes is classified as

A)business database
B)customer database
C)databases marketing
D)company marketing .

Question 6

Whole cluster of benefits when company promises to deliver through its market offering is called

A)value proposition
B)customer proposition
C)product proposition
D)brand proposition

Question 7

Third step in customer's value analysis

A)assessing attributes importance
B)assessing company's performance
C)monitoring competitors performance
D)both b and c

Question 8

All costs customer expects to incur to buy any market offering is called

A)total economic cost
B)total functional cost
C)total customer cost
D)total functional cost .

Question 9

Percentage or number of customers who move from one level to next level in buying decision process is called

A)conversion rates
B)marketing rates
C)shopping rates
D)loyalty rates

Question 10

Customized products and services for customers and interaction to individual customers are part of

A)retailers management
B)customer relationship management
C)company relationship management
D)supplier management

Question 11

Company's 'customer relationship capital' is another name of

A)satisfied customers
B)dissatisfied customers
C)customer retention
D)customer conversion.

Question 12

Company's monetary, time and energy cost, all are included in

A)total customer cost
B)psychological cost
C)personal benefits
D)image benefits

Question 13

A person or company that yields a revenue more than incurred costs of selling and serving is called

A)dissatisfaction
B)superior value
C)profitable customers
D)satisfied customers .

Question 14

The process of MBO starts with -----

A)setting up of obligation
B)Fetron plan
C)Review
D)All

Question 15

Management is a -----

A)profession
B)principles
C)performance
D)None

Question 16

Management is a -----Activity

A)single
B)group
C)both group and single
D)None

Question 17

Management applies to ----

A)Business unit
B)Family
C)government
D)All

Question 18

A manager needs three skills such as technical, human and ---

A)Conceptual
B)Process
C)Accuracy
D)None

Question 19

Management is a wider concept than administration according to---

A)Oliver Sheltom
B)Fayol
C)Hernold Koontz
D)William Newman

Question 20

MBO was developed by ----

A)Peter.F.Drucker
B)Chester Bernard
C)Fayol
D)None

Question 21

MBO offers the basis for assessing the ---

A)operations
B)performance
C)equality
D)None these

Question 22

who is referred to as father of modern management?

A)Baybrooke and Lindblom
B)Benett G stewartt
C)C K Prahlad
D)Drucker

Question 23

The goal of corporate governance and business ethics education is to:

A)Teach students their professional accountability and to uphold their personal Integrity to society.
B)Change the way in which ethics is taught to students.
C)Create more ethics standards by which corporate professionals must operate.
D)Increase the workload for accounting students.