Deck 1: E-Commerce
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Deck 1: E-Commerce
1
Which of the following describes e-commerce?
A)doing business electronically
B)doing business
C)sale of goods
D)all of the above
A)doing business electronically
B)doing business
C)sale of goods
D)all of the above
doing business electronically
2
Which of the following is part of the four main types for e-commerce?
A)b2b
B)b2c
C)c2b
D)all of the above
A)b2b
B)b2c
C)c2b
D)all of the above
all of the above
3
Which segment do eBay, Amazon.com belong?
A)b2bs
B)b2cs
C)c2bs
D)c2cs
A)b2bs
B)b2cs
C)c2bs
D)c2cs
b2cs
4
Which type of e-commerce focuses on consumers dealing with each other?
A)b2b
B)b2c
C)c2b
D)c2c
A)b2b
B)b2c
C)c2b
D)c2c
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5
Which segment is eBay an example?
A)b2b
B)c2b
C)c2c
D)none of the above
A)b2b
B)c2b
C)c2c
D)none of the above
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6
Which type deals with auction?
A)b2b
B)b2c
C)c2b
D)c2c
A)b2b
B)b2c
C)c2b
D)c2c
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7
In which website Global Easy Buy is facilitated?
A)ebay.com
B)amazon.com
C)yepme.com
D)none of these
A)ebay.com
B)amazon.com
C)yepme.com
D)none of these
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8
The best products to sell in B2C e-commerce are:
A)small products
B)digital products
C)specialty products
D)fresh products
A)small products
B)digital products
C)specialty products
D)fresh products
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9
Which products are people most likely to be more uncomfortable buying on the Internet?
A)books
B)furniture
C)movies
D)all of the above
A)books
B)furniture
C)movies
D)all of the above
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10
Which products are people most likely to be comfortable buying on the Internet?
A)books
B)pcs
C)cds
D)all of the above
A)books
B)pcs
C)cds
D)all of the above
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11
Digital products are best suited for B2C e-commerce because they:
A)are commodity like products
B)can be mass-customized and personalized
C)can be delivered at the time of purchase
D)all of the above
A)are commodity like products
B)can be mass-customized and personalized
C)can be delivered at the time of purchase
D)all of the above
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12
The solution for all business needs is
A)edi
B)erp
C)scm
D)none of the above
A)edi
B)erp
C)scm
D)none of the above
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13
All of the following are techniques B2C e-commerce companies use to attract customers, except:
A)registering with search engines
B)viral marketing
C)online ads
D)virtual marketing
A)registering with search engines
B)viral marketing
C)online ads
D)virtual marketing
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14
Which is a function of E-commerce
A)marketing
B)advertising
C)warehousing
D)all of the above
A)marketing
B)advertising
C)warehousing
D)all of the above
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15
Which is not a function of E-commerce
A)marketing
B)advertising
C)warehousing
D)none of the above
A)marketing
B)advertising
C)warehousing
D)none of the above
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16
What is the percentage of customers who visit a Web site and actually buy something called?
A)affiliate programs
B)click-through
C)spam
D)conversion rate
A)affiliate programs
B)click-through
C)spam
D)conversion rate
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17
What are materials that are necessary for running a modern corporation, but do not relate to the company's primary business activities?
A)direct materials
B)indirect materials
C)edi
D)none of the above
A)direct materials
B)indirect materials
C)edi
D)none of the above
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18
What are ballpoint pens purchased by a clothing company?
A)direct materials
B)indirect materials
C)edi
D)none of the above
A)direct materials
B)indirect materials
C)edi
D)none of the above
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19
What is the process in which a buyer posts its interest in buying a certain quantity of items, andsellers compete for the business by submitting successively lower bids until there is only oneseller left?
A)b2b marketplace
B)intranet
C)reverse auction
D)internet
A)b2b marketplace
B)intranet
C)reverse auction
D)internet
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20
Most individuals are familiar with which form of e-commerce?
A)b2b
B)b2c
C)c2b
D)c2c
A)b2b
B)b2c
C)c2b
D)c2c
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21
Which form of e-commerce currently accounts for about 97% of all e-commerce revenues?
A)b2b
B)b2c
C)c2b
D)c2c
A)b2b
B)b2c
C)c2b
D)c2c
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