Deck 1: Retail Management Concepts and Practices

Question 1

What is not easy to change in Retail Management?

A)promotion
B)location
C)price
D)merchandise mix

Answer 1

location

Question 2

Which is not the basic reason of the importance of Retail Location?

A)customer convenience
B)competitive advantage
C)cost of investment
D)light and ventilation

Answer 2

light and ventilation

Question 3

Which products are produced and marketed by companies to many retailers?

A)national brands
B)local brands
C)unbranded
D)commodities

Answer 3

national brands

Question 4

The layout that has parallel aisles with merchandise on shelves on both sides of the aisles is _______.

A)racetrack
B)standee
C)grid
D)loop

Question 5

Free standing sites are located at ____________

A)traffic signals at highways
B)high pedestrian traffic area
C)remote locations
D)low pedestrian traffic area

Question 6

Freedom layout indicates that merchandise is arranged ______________.

A)in a symmetrical manner
B)in circles
C)in an asymmetrical manner
D)non to the options

Question 7

How difficult it is to change retail location frequently?

A)extremely difficult
B)not difficult at all
C)absolutely easy
D)some what difficult

Question 8

For which retail offering location is very important?

A)mail order
B)party plan
C)departmental store
D)catalogue marketing

Question 9

A retailer's ______________ is the key to its ability to attract customers.

A)location
B)promotion system
C)pricing system
D)store personnel

Question 10

A store that stocks particular type of merchandise

A)convenience
B)speciality
C)departmental
D)non store

Question 11

This is the most preferred mode through which foreign players have entered the Indian market. It is the easiest route to enter the Indian market

A)fii
B)franchising
C)fdi
D)iip

Question 12

______________ offers various incentives and rewards to customers on the basis of cumulative purchases from a given provider, be it a store, a service, or a manufacturer

A)point of sales
B)frequent shopper progrmme
C)campaign
D)customer retension

Question 13

The products which enjoy popularity and generte lot of sales in a short span of time and later go out of fashion

A)fad
B)category killers
C)variety
D)assortment

Question 14

The process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time and meet the company's financial goalsis known as

A)merchandise management
B)procurement
C)distribution
D)sales

Question 15

This layout is the simplest type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor

A)grid
B)free flow
C)spine
D)loop

Question 16

The major componenet of solid waste that a retailer generates in the environment

A)branding
B)labelling
C)packaging
D)naming

Question 17

This provides the way to gather lead contact informtion, house it, use it for communictaion purposes and run reports on the data researches have collected

A)point of sales
B)customer analytics
C)campaign
D)crm

Question 18

This involves agreements to fix prices between parties at different levels of the same marketing channel

A)edlp
B)psychological
C)predatory
D)discount

Question 19

This display exhibits heavier, bulkier items than racks hold

A)open
B)closesd
C)case
D)ensemble

Question 20

The word Retail is derived from the------ word.

A)latin.
B)french.
C)english.
D)german.

Question 21

Retailer is a person who sells the goods in a---------.

A)large quantities.
B)small quantities.
C)both a & b.
D)none of these.

Question 22

The main objective of the management is--------.

A)profitability.
B)sales growth.
C)return on investment
D)all of these.

Question 23

In retailing there is a direct interaction with-------.

A)producer.
B)customer.
C)wholesaler.
D)all of these.

Question 24

Retailing creates-------.

A)time utility.
B)place utility.
C)ownership utility.
D)all of these.

Question 25

---------activities performed by the retailers.

A)assortment of offerings.
B)holding stock.
C)extending services.
D)all of these.