Deck 4: Marketing and Organizational Strategies

Question 1

Which level of organization uses management information systems data in its decision making?

A)lower level.
B)middle level.
C)top level.
D)all of the above.

Answer 1

all of the above.

Question 2

Which system is useful in coordinating data systems, tools and techniques withsupporting software and hardware that enable managers to take appropriate marketingdecisions.

A)sales decision support systems.
B)marketing decision support systems.
C)standardized information systems.
D)none of the above

Answer 2

marketing decision support systems.

Question 3

If a seller produces two or more products that have different features, styles, quality, sizes, etc it is called .

A)mass marketing.
B)target marketing.
C)individual marketing.
D)product-variety marketing.

Answer 3

product-variety marketing.

Question 4

Market positioning is a combination of marketing actions that management takes, to meet the needs and wants of each target market. It includes.

A)understanding consumer perceptions.
B)position products in the mind of consumer.
C)design appropriate marketing mix.
D)all of the above.

Question 5

Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs.

A)geographical segmentation.
B)demographic segmentation.
C)geo-demographic segmentation.
D)geographic segmentation.

Question 6

Which of the demographic variables is not used by marketers for demographic segmentation?

A)family life cycle.
B)income and occupation.
C)gender.
D)poverty.

Question 7

Which type of segmentation, classified consumers according to relevant needs and buying behavior, regardless of their countries and culture.

A)multi-attribute segmentation.
B)inter-market segmentation.
C)demographic segmentation
D)psychographic segmentation.

Question 8

If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called.

A)product specialization
B)market specialization.
C)selective specialization.
D)single-segment concentration.

Question 9

Which type of organization consists of a small workforce, relying on independentsuppliers who are located at several parts of the world with a sophisticated linked.information system.

A)trading company.
B)network corporation
C)international organization.
D)global corporation.

Question 10

Hindustan Motors (HM. alliance with Mitsubishi to manufacture and market Lancer cars in India is an example of.

A)franchise agreement.
B)vertical relationship.
C)technological licence agreement.
D)horizontal integrative relations.

Question 11

The difference between the total value and the corrective cost of performing the value activities is .

A)contribution.
B)margin.
C)revenue .
D)performance.

Question 12

The number of product lines a company carries is called.

A)product mix.
B)product mix depth.
C)product mix width.
D)product mix length.

Question 13

Companies that attack other firms including the market leader in an attempt to build market share are called.

A)market followers
B)market challengers.
C)market leaders.
D)market nichers.

Question 14

Companies that follow the market leader's strategy are called.

A)market nichers.
B)market leaders.
C)market followers.
D)market challengers.

Question 15

The method which generate new product ideas by analyzing the customer needs, wants and ideas is known.

A)directed research.
B)customer need analysis.
C)need gap analysis.
D)market research.

Question 16

Which method of product portfolio analysis helps indeciding which products are to be retained and which are not to be.

A)ansoff matrix.
B)strategic environment matrix
C)bcg matrix.
D)none of the above.

Question 17

What is the frame work that describes the positioning of firms database to support decisions with in the purview of total customer loyalty strategy

A)customer retention strategy.
B)customer bonding .
C)customer positioning.
D)customer acquisition.

Question 18

The branding strategy which uses a different brand name for reach product is known as .

A)over all family branding.
B)line family branding.
C)individual branding.
D)brand extension.

Question 19

Which element of promotional mix is preferable if the marketer wants to get. immediate feedback?

A)sales promotion.
B)public relations.
C)personal selling.
D)direct marketing.

Question 20

What are the factors that contribute to the corporate identity?

A)organizational symbols.
B)advertising and publicity.
C)customer relation programs.
D)all of the above.

Question 21

Which of the following comes under the category of external public?

A)government.
B)press.
C)trade unions.
D)all of the above.

Question 22

…..is the important benefit a marketer could get from a retailer through trade promotion?

A)advertising.
B)financial help.
C)more shelf space.
D)none of the above.