Question 1

Which one of the following is not an element of promotional mix?&#10;A)Advertising.&#10;B)Product-mix.&#10;C)Publicity.&#10;D)Direct marketing.

Accepted Answer

Product-mix is not an element of the promotional mix. The promotional mix typically includes advertising, sales promotion, personal selling, public relations, and direct marketing, focusing on communication strategies to promote products or services. Product-mix, on the other hand, refers to the total number of product lines and individual products or services offered by a company.

Question 2

Which element of promotional mix is preferable if the marketer wants to get. immediate feedback?&#10;A)Sales promotion.&#10;B)Public relations.&#10;C)Personal selling.&#10;D)Direct marketing.

Accepted Answer

Direct marketing.&#10;

Question 3

What are the factors that contribute to the corporate identity?&#10;A)Organizational symbols.&#10;B)Advertising and publicity.&#10;C)Customer relation programs.&#10;D)All of the above.

Accepted Answer

All of the above factors contribute to the corporate identity. Organizational symbols, advertising and publicity, and customer relation programs all play a crucial role in shaping how a corporation is perceived by both the public and its own employees.

Question 4

Which of the following comes under the category of external public?&#10;A)Government.&#10;B)Press.&#10;C)Trade unions.&#10;D)All of the above.

Accepted Answer

All the options listed - Government, Press, and Trade unions - are considered external publics for an organization as they are groups outside the organization that have an interest in or an effect on the organization's ability to achieve its objectives.

Question 5

Which of the following is not a contributing factor for rapid growth of sale promotion?&#10;A)Increase of competition.&#10;B)Decrease in advertising efficiency.&#10;C)Retailers pressure.&#10;D)Huge profits of manufacturers.

Accepted Answer

The rapid growth of sales promotion is typically not attributed to the huge profits of manufacturers. Instead, it is often driven by factors such as increased competition, a decrease in advertising efficiency, and pressure from retailers, which push companies to find more immediate and impactful ways to drive sales and consumer interest.

Question 6

&#8230;..is the important benefit a marketer could get from a retailer through trade promotion?&#10;A)Advertising.&#10;B)Financial help.&#10;C)More shelf space.&#10;D)None of the above.

Accepted Answer

Trade promotions often aim to increase product visibility and consumer uptake by securing more shelf space in retail outlets, which is a significant benefit for marketers.

Question 7

Which one of the following is not an advantage of the personal selling?&#10;A)It allows the seller to negotiate terms and solve problems&#10;B)Long-term relationship.&#10;C)Immediacy.&#10;D)It is very expensive to maintain and recruit the sales force.

Accepted Answer

Personal selling is indeed expensive due to the costs associated with maintaining and recruiting a sales force. This is considered a disadvantage rather than an advantage, unlike the other options which highlight benefits of personal selling such as negotiation capabilities, building long-term relationships, and immediacy.

Question 8

A competitor who does not exhibit predictable reaction pattern is known as.&#10;A)The laid-back competitor.&#10;B)The selective competitor.&#10;C)The tiger competitor.&#10;D)The stochastic competitor.

Accepted Answer

The answer of A competitor who does not exhibit predictable...

Question 9

What are the forms of compensation that a sales person can generally get?&#10;A)Straight salary.&#10;B)Straight commission.&#10;C)A combination of salary and commission&#10;D)All of the above.

Accepted Answer

All of the above are forms of compensation that a sales person can generally get.

Question 10

Which of the following items is a component of a good business plan?&#10;A)Operating requirements.&#10;B)Description of the location/demographics.&#10;C)Employee benefits&#10;D)None of the above.

Accepted Answer

Operating requirements are a component of a good business plan because they outline the resources and processes needed to operate the business.

Question 11

Which of the following items is required to develop a better financial plan?&#10;A)Identify your target market.&#10;B)Consider employee lay-offs.&#10;C)Prioritize your needs.&#10;D)Research other companies.

Accepted Answer

The answer of Which of the following items is required...

Question 12

When analyzing your business and its environment it is useful to carefully inspect its:.&#10;A)Threats.&#10;B)Strengths and weakness.&#10;C)Opportunities.&#10;D)All of the above.

Accepted Answer

The answer of When analyzing your business and its environment...

Question 13

Which of the following is an example of an external threat?&#10;A)Decreased competition.&#10;B)New trade regulations.&#10;C)Global sales potential.&#10;D)Economies of scale.

Accepted Answer

The answer of Which of the following is an example...

Question 14

Which of the following is an example of an internal strength?&#10;A)Obsolete resources.&#10;B)Changing tax structure.&#10;C)Proven management.&#10;D)Increased competition

Accepted Answer

The answer of Which of the following is an example...

Question 15

Which objective gives importance to productivity, technological leadership, employee relations, etc?&#10;A)Long-term objective.&#10;B)Short-term objective.&#10;C)Medium term objective.&#10;D)Annual objective.

Accepted Answer

The answer of Which objective gives importance to productivity, technological...

Question 16

Which element identifies the strategic factors that determine the future of a firm?&#10;A)Evaluation and control.&#10;B)Environmental scanning.&#10;C)Strategy formulation.&#10;D)Strategy implementation.

Accepted Answer

The answer of Which element identifies the strategic factors that...

Question 17

What bridges the gap between strategy formulation and implementation?&#10;A)Strategic planning.&#10;B)Strategic management.&#10;C)Decision-making.&#10;D)Organizing.

Accepted Answer

The answer of What bridges the gap between strategy formulation...

Question 18

What describes the market, product and technological area of a business?&#10;A)Company's vision.&#10;B)Company's mission.&#10;C)Bumper-sticker strategy.&#10;D)Strategic plan.

Accepted Answer

The answer of What describes the market, product and technological...

Question 19

Which factor indicates the nature and direction the economy in which a firm operates?&#10;A)Economic environment.&#10;B)Gross national product.&#10;C)Competitive position&#10;D)Operating environment

Accepted Answer

The answer of Which factor indicates the nature and direction...

Question 20

How can a firm optimize its environmental opportunities?&#10;A)By assessing its market share .&#10;B)By assessing the competitiveness in the industry.&#10;C)By assessing the effectiveness of its sales distribution.&#10;D)By assessing its competitors position in the market.

Accepted Answer

The answer of How can a firm optimize its environmental...

Question 21

Which of the following helps a manager identify the opportunities and threats in the competitive industrial environment?&#10;A)Analyzing the competitive forces.&#10;B)Market research.&#10;C)Market analysis.&#10;D)Sales analysis.

Accepted Answer

The answer of Which of the following helps a manager...

Question 22

Which of the following factors plays a significant role in providing superior quality products to customers, within a given time frame?&#10;A)Technology.&#10;B)Fast delivery.&#10;C)Customer convenience.&#10;D)Customer's choice.

Accepted Answer

The answer of Which of the following factors plays a...

Question 23

Which one of the following represents the best long-run opportunity in a firm's portfolio?&#10;A)Cash cow.&#10;B)Star.&#10;C)Question mark.&#10;D)Dog.

Accepted Answer

The answer of Which one of the following represents the...

Deck 13: Marketing and Business Planning